Houston Workshop date changes to March 11

Four sessions added in concurrent format.

Journalism professor Tony Pederson will keynote Houston’s Winter Workshop.

Increasing the value of the Winter Workshop was foremost on the minds of the ASBPE Houston chapter event committee members when they decided to add four more sessions.

To be held March 11 at the Crown Plaza Houston-Downtown, the new sessions will be part of a revised format for the meeting: concurrent sessions.

The precise order and the speakers for the program have yet to be determined, but there will be two morning concurrent sessions and two afternoon concurrent sessions, with networking breaks throughout the day.

The new topics

The four new sessions will be:

• Good Covers on a Limited Budget —This session will take you through the steps of choosing good cover photography when you don’t have much money to spend. You’ll also learn some of the basics of taking photos.

• How To Avoid Plagiarism — So easy a temptation in the media world, but sometimes flattering in the jazz world, plagiarism can cost you your job in publishing. This session will tell you how to avoid it.

• The Editor As Industry Advocate — When should you and when should you not? That is the ethical question. This session will show you how to become an industry advocate properly.

• Covering Industry Crises — This session will show you how to handle crisis coverage and manage the risk to your publication.

Previously announced sessions

• Graphic Design — This session will examine magazine redesign and the importance of info graphics, including how to produce something out of dry editorial and knowing when and why it makes sense to use graphics. Plus, we’ll have a look at the pros and cons of moving from Quark to InDesign.

• Print vs. Electronic Media — This session will show attendees the current trends and provide ways to decide the direction to take. Methods for enhancing publications for online purposes and generating revenues — how is it done and is it worth it? — will also be discussed.

• Technical Editing and Writing — The theme of this session is how to turn editors into experts and vice versa.

• Sales vs. Editorial — We’ll look at how these two groups can coexist and why the relationship is important; what happens when the two groups clash and how it affects advertising.

Keynote speaker

Tony Pederson, a Southern Methodist University professor who studies the ethics of convergent media, will be the keynote speaker.

Pederson will tackle the shortcomings of journalism education and shed some light on the ability for sales and editorial to work together.

Pederson is SMU’s Belo Distinguished Chair in Journalism and former senior vice president and executive editor of the Houston Chronicle. His honors include winning the Jack Douglas Award for service to Texas journalism in 1997. In 2001 and 2002, he was a Pulitzer Prize juror, and he served as chair of the International Jury in 2002.

Pederson is also very active in international press-freedom and -ethics issues. “The line between … editorial and sales has become blurred in recent years as media have used all resources available to increase revenue and audiences,” he says. “Even so, ethical distinctions exist and must continue to exist if media [will] have any chance of maintaining the integrity and the credibility demanded by the public.”

Costs

• Professionals: for early registration by Feb. 20: $159 per person; for two or more people from the same company: $149 per person; late registration/at door: $199.

• Students: $45 with valid student ID.

• Hotel: $89/night. Call (713) 739-8800 to reserve a room.

To Register

• Download registration form (12K PDF).
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