NATIONAL EDITORIAL CONFERENCE SESSIONS

B2B Editing at the Crossroads
Full schedule — updated May 11, 2007
Register online (credit card required) or
get a printable registration form (1.2MB PDF).

Day One, Thursday, August 2

When Worlds Collide:
Creating Print and Digital Synergies

A day-long series of sessions takes editors from the basics of the online shift into the realm of how-to and management issues.

8:15-9:00 am
Opening Address — Norman Pearlstine, a senior advisor for telecommunications and media, The Carlyle Group; former editor-in-chief, Time Inc.

9:00–10:15 am
Stepping Back: The New Digital Technologies
This session provides a foundation in the latest technologies in the Web 2.0 environment, with explanations of their implications, their strengths and weaknesses, and ways to integrate them.

Speaker: Rex Hammock, president, Hammock Publishing

10:30–11:45 am
By the Metrics: What Makes Online Tick?
The fast-changing world of audience measurement holds vital significance for the development of online publishers, and for us as editors. This session looks at the sometimes surprising ways our journalism, and the way it is reported and delivered, may be changed by advertiser demands in this area. What’s working, what’s not. You’ll also learn more about what the following terms really mean:

• pages • paths • hits • views • referrals • visits • unique visits

Speaker: Sean Fulton, vice president, GCN Publishing

12:15–1:30 pm
Lunch, Roundtable Discussions, and Keynote with Steve Adler, editor-in-chief, BusinessWeek

2:00-3:45 pm
Putting It All Together: Life at 1to1 and ENR Magazines
Editorial and digital managers of two publications with different Internet models discuss their development in print and digitally, including how their study of technologies evolved into a formal plan.

Speakers:

• Elizabeth Glagowski, managing editor, ePublications, 1to1;
• Tom Schmalzl, director of integrated communications, 1to1;
• Andy Wright, managing senior editor, ENR.com

4:00-5:00 pm
Web Ethics: A Different Ball Game
From the way advertising messages are placed to questions of conflicts of interest, the transition to online publishing challenges our sense of right and wrong as we represent our readers. This session helps familiarize editors with the ethical issues presented by print and online publishing.

Moderator: Paul Heney, senior editor, Hydraulics & Pneumatics; president, Trade, Association, Business Publications International

Panelists:

• Michelle Manafy, editor, EContent;
• David Snow, executive editor, ALM’s Law.com

6:00 p.m. …

Azbee Award Reception, Dinner, and Awards

Day Two, Friday, August 3

Real Publishing:
The Art and Craft of Business Editorial

Our second day focuses on experiences in achieving editorial excellence, along with career enhancement for all editorial staff.

8:30–10:00 am
How They Did It: Azbee Magazine of the Year Case Studies
Top editors of the two award-winning magazines discuss their strategies and methods for achieving editorial excellence.

10:15–11:15 am
New Product Launches: Making Them Pay
This session will help editors with the steps needed to analyze staff, a market, and develop a business plan that leads to approval.
Speaker: Lou Ann Sabatier, principal, Sabatier Consulting

11:45 –1:15 pm
Luncheon, Roundtable Discussions, and
B2B Media Watchdogs Have Their Day
Hear what three editors who cover business-to-business publishing have to say.

Moderator:

Robin Sherman, associate director, ASBPE and principal, Editorial & Design Services

Panelists:

• Ellis Booker, editor, Crain’s BtoB and Media Business;
• Jeremy Greenfield, editor, min’s b2b;
• Matt Kinsman, managing editor, Folio:.

1:45–2:45 pm
Understanding Circulation For Your Career Advancement
Whether you are an assistant editor or an executive editor, career advancement may depend on your circulation and database knowledge. In this session, you’ll learn the latest circulation trends, including leveraging circulation for editorial, and yes, understanding your audit statement.

Speakers:

• Karlene Lukovitz, principal, MediaLink, and former editor, Circulation Management magazine and former VP, communications, BPA Worldwide
• Toni Nevitt, president, eMediaAdvantage

3:00–4:00 pm
Extreme Makeovers: Azbee Excellence Clinic
This interactive, roundtable session will provide immediate feedback on how to improve attendee publications. We divide the discussion into categories, with conference speakers, award-winning editors, and other experts choosing the publications to discuss from attendee submissions. All attendees will meet face-to-face with the experts.

Conference fees

Register online (credit card required) or
get a printable registration form (1.2MB PDF).

Full Conference, by July 13:

• Member: $395
• Nonmember: $495

Full Conference, after July 13:

• Member: $475
• Nonmember: $675

One-Day, by July 13:

• Member: $230
• Nonmember: $285

One-Day, after July 13:

• Member: $330
• Nonmember: $385

Banquet-only fees

• By July 13: $140
• After July 13: $165

Hotel

The Roosevelt Hotel
Madison at 45th
New York, NY

Conference rate is $229 a night if you reserve by July 9.
Call 888-833-3969 and ask for the ASBPE rate.

Azbee FAQ

Winners in all categories, both national and regional, will be notified via fax and email in April, although the specific honor (i.e., gold, silver, or bronze) are not disclosed at that time. These finalists will also be announced on the Society Web site.

Awards received by winners in our four regions will be announced at ASBPE regional ceremonies to be held this spring/summer, prior to the national Azbee Awards of Excellence banquet.

Awards received by national winners will be announced at the Azbee Awards of Excellence Banquet at New York City’s Roosevelt Hotel on Thursday, Aug. 2. The program, from 5:30–10:30 p.m., begins with the Azbee Award reception, followed by the dinner, and recognition of all winners.