National
Editorial Conference
Former Time Inc. chief,
BusinessWeek editor
will headline
Time Inc.’s
Norman Pearlstine and BusinessWeek editor-in-chief
Stephen J. Adler will
address critical issues in conference
keynotes.
Register
online (credit
card required) or
get a printable registration form (1.2MB PDF).
 |
 |
Word
from the top. Carlyle’s
Norman Pearlstine (left) will discuss
the
investor’s perspective on publishing.
Stephen Adler will explain BusinessWeek's
digital transformation, among
other topics.
Register
online (credit
card required) or get a printable registration form (1.2MB PDF). |
Two of the biggest names in American journalism — BusinessWeek editor-in-chief Stephen J. Adler, and
former Time Inc. editor-in-chief Norman
Pearlstine, who recently joined the private-equity
world — will top the list of speakers
at ASBPE’s National Editorial Conference.
The Aug. 2–3 Conference
will be held at New York’s Roosevelt
Hotel in midtown Manhattan (see
full program below).
Pearlstine,
now senior advisor to Carlyle Group’s
telecommunications and media group, opens
the Conference on Thursday,
Aug. 2, with a talk that sheds light
on how
investors view our fast-changing industry,
and especially magazines.
Adler will give ASBPE’s
luncheon address during the Thursday program,
whose
theme is When Worlds Collide:
Creating Print and Digital Synergies.
Adler’s
talk will describe BusinessWeek’s
transition in both the digital and print
arenas.
Norman Pearlstine
Pearlstine knows the
magazine business intimately, having
served as the fifth
editor-in-chief in Time Inc.’s history
before he left to join Carlyle in September.
Over 11 years at the magazine division
of Time Warner Inc., he oversaw the editorial
content of Entertainment Weekly, Fortune,
InStyle, Money, People, Real Simple,
Sports Illustrated, Time and 146
other titles.
Prior to joining Time Inc., Pearlstine
worked for The Wall Street Journal from
1968 to 1992, except for a stint from
1978 to 1980 as executive editor of Forbes magazine. At the Journal, he served as
managing editor — the paper’s
top news executive — and as executive
editor. He also was the founding editor
and publisher of The Wall Street Journal/Europe, and the first managing editor of The
Asian Wall Street Journal.
After leaving the Journal in 1992, he
spent a year launching Smart Money for
the newspaper’s parent, Dow Jones & Co.,
and for Hearst. He won the National Press
Foundation’s Editor of the Year
Award in 1989, and the Loeb Lifetime Achievement
Award for Distinguished Business and
Financial Journalism in 2002. The American
Society of Magazine Editors named Pearlstine
its 2005 Lifetime Achievement Award winner,
and inducted him into the Magazine Editors’ Hall
of Fame.
Pearlstine
has deep insights into journalistic principles
and ethics, having been a key
player in the recent case of information
being leaked to the press — including
Time correspondent Matt Cooper — about
CIA operative Valerie Plame. Pearlstine’s
book, Off the Record:
The Press, the Government, and the War
over
Anonymous
Sources, was
published recently by Farrar, Straus & Giroux.
Stephen Adler
Since taking BusinessWeek’s
helm in
April 2005, Stephen Adler has guided the
nation’s largest business weekly
through the digital age in breathtaking
fashion.
Adler’s byline, like Pearlstine’s,
first
became nationally familiar in the pages
of The Wall Street Journal. Adler was
hired as legal editor in 1988 and in 2000
became the Journal’s deputy managing
editor.
Between 1995 and 1999
he directed
reporting teams that won three Pulitzer
Prizes, for articles on the tobacco industry,
on new AIDS treatments, and on military
spending.
Besides supervising
investigative coverage, his other functions
included teaching
journalism ethics and standards to Journal
employees worldwide. His book, The
Jury: Trial and Error in the American
Courtroom, was published by Times Books in 1994,
and won the American Bar Association’s
1995 Silver Gavel Award.
Before joining the
Journal he was editor of American
Lawyer magazine and
editorial director of the American Lawyer
Newspapers group, a chain of local dailies
and weeklies. He was a 1985 National Magazine
Award finalist for his American Lawyer article on the Union Carbide accident
at Bhopal.
Other accomplishments
The New York City-born
Adler received a bachelor’s degree from Harvard
College and a J.D. degree from Harvard
Law School. He is on the board of the
Goddard-Riverdale Community Center, one
of New York’s original settlement
houses.
Pearlstine, who earned
a bachelor’s
degree from Haverford College and an L.L.B.
from the University of Pennsylvania, serves
on the advisory board of the Nieman Foundation
at Harvard, the University of Southern
California’s Annenberg School of
Communications, and the City University
of New York’s Graduate School of
Journalism. He is a member of the Bar
Association of the District of Columbia.
He is also on the board of the Committee
to Protect Journalists, the International
Center for Journalists, the Carnegie Corporation,
the Arthur F. Burns Fellowship Program,
and the Tribeca Film Institute.
Pearlstine is also a
member of the Council on Foreign Relations,
and the American
Academy of Arts and Sciences. He is president
and CEO of the American Academy in Berlin,
and president of the Atsuko Chiba Foundation,
which provides scholarships to Asian journalists
for study in the U.S.
back
to top
NATIONAL
EDITORIAL CONFERENCE SESSIONS
B2B Editing at
the Crossroads
Register
online (credit
card required) or
get a printable registration form (1.2MB PDF).
Day
One, Thursday, August 2
When Worlds Collide:
Creating Print and Digital Synergies
A day-long
series of sessions takes editors
from the basics
of the online shift into the realm
of how-to and management
issues.
8:15-9:00 am
Opening Address — Norman
Pearlstine, a senior advisor for
telecommunications
and media, The Carlyle Group; former
editor-in-chief, Time Inc.
9:00–10:15
am
Stepping Back: The New Digital
Technologies
This session provides a foundation
in the latest technologies in
the Web 2.0
environment, with explanations of their
implications,
their strengths and weaknesses, and ways to integrate them.
Speaker: Rex Hammock, president, Hammock Publishing 10:30–11:45
am
By the Metrics: What Makes Online
Tick?
The fast-changing world of audience
measurement holds vital significance
for the development
of online publishers, and
for us as editors. This session looks at the sometimes surprising
ways our journalism, and the way it is reported and delivered,
may be changed by advertiser demands in this area. What’s
working, what’s not. You’ll also learn more about
what the following terms really mean:
• pages • paths • hits • views • referrals • visits • unique
visits
Speaker: Sean
Fulton, vice president, GCN Publishing 12:15–1:30
pm
Lunch, Roundtable Discussions,
and Keynote with Steve Adler,
editor-in-chief, BusinessWeek
2:00-3:45 pm
Putting It All Together:
Life at 1to1 and ENR Magazines
Editorial and digital managers
of two publications with different
Internet
models discuss their development in
print and
digitally,
including how their study of technologies evolved into
a formal plan.
Speakers:
- Elizabeth
Glagowski, managing editor,
ePublications, 1to1;
- Tom Schmalzl,
director of integrated communications, 1to1;
- Andy
Wright, managing senior editor,
ENR.com
4:00-5:00 pm
Web Ethics: A Different Ball Game
From the way advertising messages
are placed to questions of conflicts
of interest, the transition to
online
publishing challenges our sense of right and wrong
as we represent
our readers. This session helps familiarize editors
with the
ethical issues presented by print and online publishing.
Moderator:
Paul Heney, senior editor, Hydraulics & Pneumatics;
president, Trade, Association, Business Publications
International
Panelists:
- Michelle Manafy, editor, EContent;
- David
Snow, executive editor, ALM’s Law.com
6:00
p.m. …
Azbee
Award Reception,
Dinner, and Awards Day Two, Friday, August 3
Real Publishing:
The Art and Craft
of Business Editorial
Our second day focuses on experiences
in achieving editorial excellence,
along with career enhancement
for all editorial
staff.
8:30–10:00
am
How They Did It:
Azbee Magazine of the Year Case
Studies
Top editors of the two award-winning
magazines discuss their strategies
and methods for
achieving editorial excellence.
10:15–11:15
am
New Product Launches: Making Them
Pay
This session will help editors
with the steps needed to analyze
staff,
a market,
and develop a business plan that
leads to
approval.
Speaker: Lou Ann Sabatier, principal, Sabatier Consulting
11:45 –1:15
pm
Luncheon, Roundtable Discussions,
and
B2B Media Watchdogs Have Their
Day
Hear what three editors who cover
business-to-business publishing
have to say.
Moderator:
Robin
Sherman, associate director,
ASBPE and principal, Editorial & Design
Services
Panelists:
- Ellis Booker, editor,
Crain’s
BtoB and Media Business;
- Jeremy
Greenfield, editor, min’s
b2b;
- Matt
Kinsman, managing editor,
Folio:.
1:45–2:45
pm
Understanding Circulation
For Your Career Advancement
Whether you are an assistant editor
or an executive editor, career
advancement may depend on your
circulation
and
database knowledge. In this session, you’ll
learn the latest circulation trends, including leveraging
circulation for
editorial, and yes, understanding your audit statement.
Speakers:
- Karlene Lukovitz, principal, MediaLink,
and former editor, Circulation Management magazine
and former VP, communications, BPA Worldwide
- Toni Nevitt, president, eMediaAdvantage
3:00–4:00
pm
Extreme Makeovers: Azbee Excellence
Clinic
This interactive, roundtable session
will provide immediate feedback
on how to improve
attendee publications. We divide
the discussion into categories, with conference speakers,
award-winning editors, and other experts choosing
the publications to discuss from
attendee
submissions. All attendees will
meet face-to-face with the experts.
Conference fees
Register
online (credit
card required) or
get a printable registration form (1.2MB PDF).
Full
Conference, by July 13:
- Member: $395
- Nonmember:
$495
Full Conference,
after July 13:
- Member: $475
- Nonmember: $675
One-Day,
by July 13:
- Member: $230
- Nonmember:
$285
One-Day,
after July 13:
- Member: $330
- Nonmember: $385
Banquet-only
fees
- By
July 13:
$140
- After
July 13: $165
Hotel
The
Roosevelt Hotel
Madison at 45th
New York,
NY
Conference
rate is $229 a night if you
reserve
by July 9.
Call
888-833-3969 and ask for
the ASBPE rate.
Azbee FAQ
Winners
in all categories, both national
and regional, will
be notified via fax and email
in April, although the specific
honor (i.e., gold, silver, or
bronze) are not disclosed at
that time. These finalists will
also be announced on the Society
Web site.
Awards
received by winners in our four
regions will be announced
at ASBPE regional ceremonies
to be held this spring/summer,
prior to the national Azbee
Awards of Excellence banquet.
Awards
received by national winners will
be announced at the Azbee Awards
of Excellence Banquet at New
York City’s Roosevelt
Hotel on Thursday, Aug. 2. The
program, from 5:30–10:30
p.m., begins with the Azbee
Award reception, followed by
the dinner, and recognition
of all winners. |
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