Initiatives,
including foundation, webinars, tip sheets,
in the works
Foundation will
support ASBPE’s educational, ethics
programs; association also has launched
Facebook group.
In response to comments
on our recent
membership survey and the growing
number of members who live in areas
that lack a local chapter, ASBPE is introducing
several Web-based benefits. And
to bolster these and other ongoing educational
initiatives, ASBPE
will unveil its nonprofit foundation
at the National
Editorial Conference in Kansas City, July 24–25 .
Foundation
Next year, ASBPE will launch a nonprofit
foundation to support new education and
ethics programs and bolster
ASBPE’s ongoing educational services,
such as the
national conference, the
Young
Leaders Scholarship, and Stephen
Barr award. It will also allow ASBPE to
expand research activities and promote
its ethical guidelines within the industry.
Funding for the 501c3 will come
from donations from ASBPE members
and the many B2B publishers that benefit
from the continuing education that
ASBPE provides to their workforce.
Webinars
In
December, ASBPE began offering a series
of webinars:
- Azbee
Awards.
- The first
webinar, on Dec. 14, was about how to
win an
Azbee
Award. The free webinar featured
two managing
editors with publications that consistently
win Azbee awards. The editors
examined how to create a culture of excellence
and strategies for producing work
that will get your publication an award.
It will be made available online.
- Another free webinar in January
will demonstrate the mechanics behind
ASBPE’s new electronic entry
process.
- How
To Do a Webinar. A March
webinar will take a look at how to produce
a webinar. It will explore topics such
as qualities to look for in a vendor
and
how to select a topic for your audience.
- Second
Life. In May, members may
embrace the business future by attending
our webinar about Second
Life,
the virtual world created in 2003
by Linden
Lab (San
Francisco) and used by companies to
promote their business.
- Getting
a Book Deal. For those
more interested in their present
earning
potential, there will be a webinar
in September about how to leverage
your
expertise into a book deal. As business
journalists we all have developed
expertise
within a given area. Learn how to
harness this knowledge and use
it to
write a book. The webinar will take
you
through the brainstorming phase
all the
way through to items to include
in your
contract with the publisher.
- Design. The last
2008 webinar will
be devoted to design issues, such
as conceiving and implementing effective
magazine covers, and creating a synergy
between photographs and text.
Tip sheets
In 2008,members will begin receiving
free tip
sheets on editorial and design
topics. In most cases, tip sheets will
capture
the most important information
conveyed in a particularly useful webinar
or chapter event.
Longer than an article
that would
appear in Editors’ Notes or a writeup
of
a chapter event, tip sheets aim to be
a
primer on various topics, e.g. strategies
for winning an Azbee award, and how to
manage the editor-freelancer relationship
in the digital age.
National blog
In response to the
popularity of the blogs
for the local chapters, ASBPE
has launched
a national blog moderated by national
board members and feature posts
from the leading figures in the B2B
press.
This forum will allow
members to
convey and receive the information they
need to know to excel in the industry.
ASBPE Facebook page
Some 50 million people
already use
Facebook, which is teeming with journalists
and other professionals.
ASBPE’s site within Facebook is
our
organization’s own little clubhouse.
It
features a discussion forum, a slide show
of the 2007 national conference, and a
short video that explores whether print
is, in fact, dead. Sign up to be with
ASBPE friends.
New Web site
Longer-range plans
include implementing
important changes to our Web
site. As it is the most visible face
of
ASBPE, we’ll be reorganizing and
redesigning the site, while adding a
number of new useful features.
Look for “how-to” content
to be located
more conveniently, online event
registrations, and a special section for
freelancers. We’ll keep you “posted.”
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