National
Editorial Conference
Sessions, speakers announced
Register
online.
Conference devoted
to print and digital, including
exclusive how-to
sessions on the Magazines and Web Site
of the Year
One can’t get
away from the hue and cry these
days about job satisfaction, leadership,
and job training. Many print and digital
publications
are talking about it. Even our
keynote speaker, B2B blogger Paul Conley, has
been at the center of the job training
issue.
ASBPE’s National Editorial Conference,
July 24–25 in Kansas City, will
address these
issues with networking and interactive,
how-to sessions to help editors juggle
their
increasing print and digital responsibilities.
As we have done previously,
the conference
will be broken up into a digital day on
July 24 and a print day on July 25.
Interactivity is being
designed into many
sessions. During the “Art of the
Interview”
session, a Kansas City Star reporter will
conduct a mock interview; during the
“Rebuilding Poorly
Written Articles from Industry Experts” session, two editors
will
show how they have reworked an article.
Editors can also network
with colleagues
at special-topic roundtable discussions
during
one of the luncheons.
Here is a sampling
of what to expect from the conference
at the Intercontinental
Hotel on the Country Club Plaza.
Keynote
Paul Conley,
a B2B media consultant and blogger, on:
- Web-first publishing:
Getting a news story online as soon
as possible.
- Journalism: Web and
print ethics.
- Service journalism
for the Web.
- Training staff in multimedia.
Editorial Multi-Tasking
in the Digital
Age
John Frank, managing editor, Realtor
Bob
MacArthur, senior vice president,
Penton Media
Katy Tomasulo, deputy editor, Building
Products, EcoHome, and ebuild.com
- Staffing your publication
for print
and Web.
- Handling quality-control
issues.
- Getting more done with
fewer
resources.
How to do a
podcast
Craig Erpelding,
community manager for Reel-Exchange.com and special projects editor, Digital
Content Producer, Millimeter, and Sound &
Video Contractor
How to do video
Brad
Erpelding, senior
online audience development manager,
Penton Media
Web home page
critiques
Jason Scott,
co-owner of Di Interactive, a Kansas City
Web development firm.
Case Studies:
ASBPE
Magazines and
Web Site of the Year, and Multi-Platform
Editorial
leadership
The results of
exclusive research by Heather Onorati,
managing editor, Dermatology Times,
Advanstar, cosponsored by ASBPE
Roundtable
discussions
Informal discussions on topics
such as editorial leadership and working
with
small staffs
The emerging
international B2B press
Natalia Thomson, managing editor, NOW
Media
Louise Marsland, editor,
Bizcommunity.com, Johannesburg, S.
Africa
Paul Heney,
president of Trade, Association and Business
Publications International
- International market
for English-language
B2B publications.
- How
the mobile revolution affects B2B
internationally.
- Working with publishers
in other
countries.
- Creating e-newsletters
in other languages.
The
Art of the Interview
Mike McGraw,
reporter, The Kansas City Star
- Probing, asking tough
questions.
- When to ask open-ended
and closed-ended questions.
- Getting information
from e-mail,
instant messaging, face-to-face, and
phone
interviews.
- Doing background research.
- Recording interviews,
the law; taking
notes.
- Getting the interview,
making the
interviewee comfortable.
- What to ask for
business/trade
magazine
readers.
Rebuilding
Poorly Written Articles from Industry
Experts
Rob Freedman, senior editor, Realtor
Ellen Parson, senior
managing editor, Electrical Construction
and Maintenance
- How to root out self
promotion when industry
professionals write articles.
- Ways to
transform a poorly written article
into a readable and usable story.
- How
to work with industry experts to
help them to turn in more effective
articles.
- How to edit a technical
article without losing its meaning.
Related links:
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