Abe
Peck to receive ASBPE Lifetime Achievement
Award
Abe Peck
Eclectic
professor, writer, B2B editorial consultant
to be honored during National Editorial
Conference.
Wheaton,
Ill. — Veteran Northwestern University
journalism
professor Abe Peck — a magazine specialist whose journalistic
roots were in the “alternative press” of the
1960s and 1970s — was chosen for the American Society
of Business Publication Editors’ Lifetime Achievement
Award.
Peck will take the award
into retirement this year after 28 years
at Northwestern’s
Medill School. He is currently
the Chair of Journalism and Cross-Media Storytelling
at Medill; he holds the Helen Gurley Brown professorship
and previously the Theodore R. and Annie Laurie Sills
professorship; and
is deeply involved with Northwestern’s prestigious Media
Management Center.
In addition to his
magazine-related work at the school, Peck
has represented business-to-business publications
well over
the years. His primary client is Advanstar Communications,
a large B2B publisher, for which he helps lead editorial
performance reviews in the United States and United Kingdom.
He has also worked
with Crain, Lebhar-Friedman, Vance, Putman, and Global
Sources.
Award ceremony July
24 in Kansas City, Mo.
Peck will receive the
award at a noon luncheon on July 24, 2008,
in Kansas City,
Mo., site of the 44-year-old
ASBPE
organization’s two-day National
Editorial Conference,
July 23-25. ASBPE’s awards, including the Azbee
Awards of Excellence, this year celebrating their 30th anniversary,
are highlights of each year’s conference.
The eighth winner of ASBPE’s
Lifetime Achievement honor,
Peck began his career in magazines with the then-fledgling
underground press in Chicago, with The
Chicago Seed.
He
then
covered music during Rolling Stone’s meteoric
rise in popularity, covering a range of nonmusic topics
as well.
Among his most memorable stories were studies of author
Studs Terkel, a rundown on the drug paraphernalia industry,
and
among the first national stories introducing a young
California bodybuilder named Arnold Schwarzenegger as he
began to move
toward wider career aspirations.
He is also the author of Uncovering the Sixties: The
Life and Times of the Underground Press for Pantheon/Citadel,
and has edited or contributed to nine other books, some
of which touched on the theme of the cultural past.
After working with Rolling Stone, Peck moved on to Chicago’s
Sun-Times and Daily News newspapers.
New digital work for Medill
From his new home in Santa Barbara,
Calif., Abe Peck will continue as Special Counselor to
the Dean at Medill,
and work on developing B2B media and the school’s
New Digital/Publishing Projects. Together, Abe and wife
Suzanne
will continue offering executive seminars on magazines
and on his wife’s special topic, diversity, at
the Northwestern Media Management Center, with Abe also
representing the
Center in China and India.
Previous winners of the Lifetime Achievement Award are
In addition to recognizing more than a quarter-century
of significant involvement with business-to-business publishing,
the Lifetime Achievement Award honors commitments to
editorial
excellence and to the B2B press.
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