ASBPE News

Abe Peck to receive ASBPE Lifetime Achievement Award

Photo: Abe Peck
Abe Peck

Eclectic professor, writer, B2B editorial consultant to be honored during National Editorial Conference.

Wheaton, Ill. — Veteran Northwestern University journalism professor Abe Peck — a magazine specialist whose journalistic roots were in the “alternative press” of the 1960s and 1970s — was chosen for the American Society of Business Publication Editors’ Lifetime Achievement Award.

Peck will take the award into retirement this year after 28 years at Northwestern’s Medill School. He is currently the Chair of Journalism and Cross-Media Storytelling at Medill; he holds the Helen Gurley Brown professorship and previously the Theodore R. and Annie Laurie Sills professorship; and is deeply involved with Northwestern’s prestigious Media Management Center.

In addition to his magazine-related work at the school, Peck has represented business-to-business publications well over the years. His primary client is Advanstar Communications, a large B2B publisher, for which he helps lead editorial performance reviews in the United States and United Kingdom. He has also worked with Crain, Lebhar-Friedman, Vance, Putman, and Global Sources.

Award ceremony July 24 in Kansas City, Mo.

Peck will receive the award at a noon luncheon on July 24, 2008, in Kansas City, Mo., site of the 44-year-old ASBPE organization’s two-day National Editorial Conference, July 23-25. ASBPE’s awards, including the Azbee Awards of Excellence, this year celebrating their 30th anniversary, are highlights of each year’s conference.

The eighth winner of ASBPE’s Lifetime Achievement honor, Peck began his career in magazines with the then-fledgling underground press in Chicago, with The Chicago Seed. He then covered music during Rolling Stone’s meteoric rise in popularity, covering a range of nonmusic topics as well.

Among his most memorable stories were studies of author Studs Terkel, a rundown on the drug paraphernalia industry, and among the first national stories introducing a young California bodybuilder named Arnold Schwarzenegger as he began to move toward wider career aspirations.

He is also the author of Uncovering the Sixties: The Life and Times of the Underground Press for Pantheon/Citadel, and has edited or contributed to nine other books, some of which touched on the theme of the cultural past.

After working with Rolling Stone, Peck moved on to Chicago’s Sun-Times and Daily News newspapers.

New digital work for Medill

From his new home in Santa Barbara, Calif., Abe Peck will continue as Special Counselor to the Dean at Medill, and work on developing B2B media and the school’s New Digital/Publishing Projects. Together, Abe and wife Suzanne will continue offering executive seminars on magazines and on his wife’s special topic, diversity, at the Northwestern Media Management Center, with Abe also representing the Center in China and India.

Previous winners of the Lifetime Achievement Award are

In addition to recognizing more than a quarter-century of significant involvement with business-to-business publishing, the Lifetime Achievement Award honors commitments to editorial excellence and to the B2B press.

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