ASBPE
launches ethics advisory program for members
Now ASBPE members
can get advice about the ethics of an
editorial
or advertising practice.
ASBPE's new Ethics Advisory program offers
members a formal process for receiving
timely guidance on specific situations.
When an ethical question
arises, an ASBPE member can send an email
to ASBPE's Ethics
Committee at ethicsquery@asbpe.org.
The
committee will review the matter and
issue an ASBPE Ethics Advisory within
10 business
days.
As needed, the committee
will expedite its consideration and, if
appropriate,
notify news organizations of ASBPE's interest
in the issue.
The advisories may
address situations that are not specifically
covered in ASBPE's
Guide to Preferred
Editorial Practices.
The advisories will
not disclose the identity of the person
requesting it or the parties
involved in the situation at issue.
Each advisory will
state the ethical question followed by
the conclusion reached by ASBPE's
ethics committee. The advisory will discuss
the relevant factors and cite the applicable
portions of ASBPE's Guide to Preferred
Editorial Practices.
For the benefit of
all ASBPE members, the advisories will
be posted in the Members Only
section of the ASBPE Web site.
Advisory about PR reviews
The first advisory
addresses whether public relations representatives
should be permitted
to review an article before publication.
ASBPE
members can read the advisory here. or download
a PDF version (48K
PDF)
“For years our members have relied on us
to establish and maintain ethical norms
in the business and trade press,” Steven
Roll, national president of ASBPE, said. “Our
immediate past president, Roy Harris,
did a great job of leading the effort
to update ASBPE's ethics guidelines to
address
contemporary issues such as ads placed
within the text of Internet-based publications.
“But it is inevitable
that members will ask questions that are
not specifically
addressed by the guidelines,” Roll
said. “In the past, these queries
were often handled on an informal basis.”
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