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2008
March/April 2008
ASBPE Foundation
Charitable priorities: Stay on top
of new media and close the consumer-business
journalism education gap
National Editorial Conference:
Sessions, speakers announced
Conference devoted to print and digital,
including exclusive
how-to sessions on the Magazines and Web
Site of the Year
What wins a
book publisher’s
heart?
Previous
ASBPE presidents offer
lessons about getting published
 Sidebar:
Five tips for getting your book published.
Looking to launch
a new publication?
Three guidelines to ensure proper fit with
your product mix
Sidebar:
Business plan considerations
Solidify current publications
before launching
new ones.
To pay or not
to pay?
Do you use one of these models on the Web,
or something in between?
Here’s how 1to1 and ENR magazines
do it
Penton editor
to head Kansas City chapter
President’s
Letter: An inside look at ASBPE’s
webinars
January/February 2008
National Editorial Conference: Blogger
Paul Conley
Upcoming keynote speaker warns
editors
to fight
for Web ethics and explore multimedia
Sidebar:
Where to learn multimedia skills on the web
Azbee
Awards of Excellence: Submission deadline
is Feb. 15
These tips for entering
online will help you
save time and money
Sidebar:
Big winners share their winning secrets
ASBPE National
Blog and
E-Bulletin start up
Both will help keep members more engaged
Content or context? That
was one question
B2B media watchdogs debate
workloads, pay, and other matters digital
Analyzing Web Metrics
Understanding their terms and uses can
improve your editorial
content
Sidebar:
Web metrics glossary
President’s
Letter: RSS: Ready for some stories?
2007
November/December 2007
Azbee Awards
of Excellence:
Now, Enter Online
New submission process
will save time, money;deadline for
entries is Feb. 1, 2008.
Judging
will benefit from online submissions, too
Kansas City,
Here We Come
ASBPE plans July 24-25 meeting in City of Fountains; will
make Day One digital.
Why
you should attend the 2008 conference
Initiatives,
including foundation, webinars, tip sheets
in the works
Book review:
The Interviewer’s Handbook
A “guerrilla guide” offers tips,
and a few tales
Perspective:
Beyond Telecommuting
Many publications aspire to have a “netcentric newsroom,” and
today’s technology makes is easier to have one.
The
problem: Staying in immediate touch
New chapter presidents
bring solid B2B experience
President’s
Letter: You should use social Web sites
September/October 2007
Magazines of
the Year: Public CIO, Builder
Industry “thought
leaders” take Public CIO to
top;
Builder packages
tough stories for extra value.
Also
see: Magazines
of the Year listing
in the Awards section of this site for judges’ comments
on the winners, a list of Magazine of the
Year honorable mentions, cover images and
photos, and links to the winning web sites. About Time
Lifetime
honoree Jan White is first to come from
design side.
Also
see: Lifetime
Achievement Award Winner:
Jan White — Visual
Journalist,
Publication Designer, Teacher
Web Site Publication
of the Year
Useful PCWorld.com is well organized and
engaging.
Also
see: Web
Site Publication of the Year listing
in our Awards section
Pearls of Wisdom
Now in Carlyle’s private-equity world,
former Time Inc. editor Norman Pearlstine
shares his thoughts on Murdoch, social
networks, power of search, and future
of print.
Business
Week’s Digital
Revolution
In his luncheon address, editor Steve Adler,
charged with raising online standards of
BusinessWeek.com, tells of his trials and
successes.
The Stephen Barr Award
David McClintick honored for unlocking
Harvard abuses President’s
Letter: Improving the knowledge base
July/August 2007
Jan White
Visual journalist,
publication designer, teacher,
and author to receive ASBPE’s career honor
ASBPE Election
National slate rolls to victory.
Young
Leaders Scholarship: Editors excited about winning ASBPE
honors
In a tragic note, one recipient is mourned.
• Nguyen
a ‘kind spirit’
ASBPE ethics guide helps Web sites in
IntelliTXT flap
Midwest Region Update
Chapters make
an e-media workshop, rebuilding
efforts, and regional banquet their priorities
Letters from China
Adam Minter writes us about his life on the road, the reporting
challenges,
blogging, and benefits of being ASBPE’s first Stephen
Barr winner for feature writing.
National Editorial Conference
The complete
program schedule
President’s
Letter: My favorite years
May/June 2007
National Editorial
Conference
Former
time Inc. chief Pearlstine, BusinessWeek editor
Adler will address critical issues in
keynotes
Norman
Pearlstine will discuss the investor’s
perspective on publishing; Stephen Adler
will explain BusinessWeek's digital
transformation, among other topics.
Full
conference schedule
Magazines of the Year:
The Top 10
The following magazines are finalists
for the highest honor in business-to-business
publishing, the ASBPE Magazine of the
Year. Toward New Leadership
ABPE board submits nominations for 2007-2009
national officers.
Central-Southeast
award attendees to view virtual technology
Second Life 3-D program opens editorial possibilities How to manage
custom publication editorial
Example of best practices from two publishing companies
Meet a Member: Roy Conradi
Once a national president, he
describes a key time in ASBPE history
President’s
Letter: Check your X-ray
Folio: magazine
praises ASBPE’s Guide to Preferred
Editorial Practices
March/April 2007
National Editorial Conference: B2B Media Watchdogs
To Have Their Day
ASBPE panel will feature
editors of publications that
cover B2B publishing.
Seeking Lifetime
Achievement,
Young
Leader Candidates
Deadline for submissions is May 1 for both' Young Leaders
scholarships are also for international editors.
Northeast Region: Boston, N.Y. chapters
plan events focusing
on networking, ethics
Editors: No Use Holding Out
Growth of “integrated media” touches all
magazines; for some, online revenue increases are picking
up the slack from print revenue decreases.
D.C., New York Chapter meeting: Exploring
the Basics
Webinar uses software to help demystify corporate
finance. Treasurer’s
Letter: I CAN take it with me
Far from distracting from my job, my leadership
positions in ASBPE have taught me skills and exposed
me to ideas that have made me a better editor.
January/February 2007
National Editorial Conference:
Surmounting the digital divide
Sessions on Aug. 2–3
will focus on Web strategies
and the journalistic craft.
Wonderful webinars
To reach more ASBPE members,
some chapter and national events go virtual
Also: Learn about the technology used in
the
webinar.
Western expansion
Regional chapters
working together
more closely
Steps to a redesign
Opflow moves from newsletter to magazine
New western region chapter presidents
President’s
Letter: The regional rationale
Chapters are cooperating to improve educational offerings.
Your colleagues ask: Are you
willing to serve?
2006
November/December 2006
Azbee Excellence
Awards
Spurred by digital growth and newsletter market, ASBPE
adds 16 categories.
• Sidebar: The new Azbee categories
•
Sidebar:
Azbee FAQ
Conference attendees
energized at engaging
ethics session
• Sidebar:
The return
on ethics investment
So, your magazine
has been sold. What do you do next?
How to work a
trade show — for
editors
• Sidebar: What
can you learn from a sales consultant
about working trade shows?
Another Voice:
What’s
the Web for?
Web-content expert Gerry McGovern says
to aim for a site that wastes no time. President’s
Letter: Start spreadin’ the news
National conference comes to New
York. Also: Good things are happening
in ASBPE chapters.
September/October 2006
Computerworld, CSO
Magazines
of the Year reprise their dual 2004 acheivement.
- CSO took
risks, gave readers well-packaged information
to act
on
- In fearless fashion, Computerworld packs
a punch for its readers.
Young
Leader hits trifecta, also getting
a gold AND the Stephen Barr Awards
Shabnam Mogahrabi
wins gold, Barr awards
for
investigative
report on disproportionately high percentage
of
minority drownings.
Lifetime Achievement
Award: Serving readers serves the advertiser
In his acceptance speech, Stan Modic urges
editors to speak out on behalf of readers — and
speak to readers critically, too.
Conference Keynote: Rance
Crain
Take reader multi-platform
All the Young Leaders
Scholarship winners take lessons home with
them
President’s
Letter: Unwinding … and rewinding
Does your story
merit coverage in the New York Times?
July/August 2006
Stan Modic, IndustryWeek innovator
and editorial inspiration,
to get ASBPE’s
top career honor
Modic cited for visionary thinking, explorations
of international manufacturing methods.
Magazines of the Year
The
Top 10 Finalists in two circulation divisions
compete to
be Azbee’s number one.
Editorial Conference
Varied
programs touch on reporting, ethics, design,
blogs, digital mags, launches.
Reflections on an Editorial
Gaffe
Our credibility is too hard-won to
excuse this
ad gaffe.
by Rance Crain,
Editor-In-Chief, Advertising Age
President,Crain
Communications
Meet a Member: Frank
Alkyer
Music makes the man, the editor, the
publisher.
Burned out? Lacking resources?
Here’s
how to resolve some nagging editorial issues.
President’s
Letter: The Azbee aura
May/June 2006
Approved
Revision of Ethics Guide Calls for Increased
Transparency
After a six-month review of ethical issues
that face B2B editors, ASBPE has approved
a new set of standards.
Journalism That Matters
Book launch, another conference highlight,
includes Legal Business editor.
New Record
Contest beats last year’s mark with 2,649
entries.
Literature Review:
E-mail Newsletter Marketing Study Filled
with
Useful, Must-Read Information
MarketingSherpa’s Email
Marketing Benchmark Guide 2006 offers
advice on e-mail design, usability, and
metrics; list building and maintenance;
RSS, IM, and mobile.
Magazine Pet Peeves
E-newsletter asks readers about usability.
Vice
President’s Letter: Bylaws to live by
We pulled out our rulebook — the ASBPE bylaws — and
gave them an update. Now it’s
your turn. We need your vote to approve the changes.
March/April 2006
National
Editorial Conference: Rance Crain
Crain
Communications president to give ethics
keynote July 20.
Lifetime Achievement
Award
ASBPE expands criteria; submission deadline is March 31.
Young Leaders
Scholarship
Five individuals will win; submission deadline is April
28.
B2B journalism
that changed 17 markets
ASBPE book will give the analysis.
As CMO folds,
mid-market is right niche for CIO Decisions
Meet a Member:
Harry McCracken
High tech keeps PC World on its
editorial, production toes.
Young Leaders
Scholarships now open to international
editors
Ethics
research gets wide coverage
President’s
Letter: No group is an island
January/February 2006
Chicago,
July 20-21: National
Editorial Conference
Ethics solutions, blogging trends, covering
public firms, digital mags among session
topics
Success! Read
all about it …
ASBPE working on new book about how B2B
editors have affected their markets
E-newsletter
editors need marketing skills
Four fallacies to avoid
7
tips from B2B blogger Dave Shaw
Author of
B or not 2B blog provides random thoughts
on technology, writing, publishing
Avoiding fallacies
of relevance
A crash course in critical thinking, part 2
Houston workshop
date changes to March 11
President’s
Letter: Clarity in Muddy Times
2005
November/December 2005
Members say ethics code vital to editorial
and sales
In a huge response
to ASBPE’s
questionnaire, ethical lapses are noted,
along with a lack of reader understanding
about what the standards are.
Houston chapter to host
March Winter Workshop
SMU ethics professor to keynote meeting
Association publishing
study provides editorial benchmarks
Working with arguments
A crash course in critical
thinking
Boston chapter blog helps
enhance B2B publishing community
President’s
Letter: Why Judy Miller matters
September/October 2005
ASBPE is taking a new
look at ethics
Expert Jeffrey Seglin will
help us make our code more relevant.
Blog, blog, blog
Paul Conley
heads a short list
of notable blogs covering B2B media.
In
Katrina’s
wake, we make a start Folio:’s
goal: ‘touch points’ for
all publishing sectors
Meet a Member
Vincent
Alonzo shifts his publishing
paradigm.
Thinking beyond the
newsroom
Legal Business tops
Tabbie awards
Former ASBPE executive
VP, Alan Earls, named new president of
Boston Chapter
President’s
Letter: A group for all seasons
July/August 2005
Magazine of the Year
honors go to CMO, R&I
Upstart CMO wins with “smart” vision; user-friendliness
is a key to R&I’s success.
ABA Journal reporter
wins Barr Award
Lifetime Achievement Award:
Ranly sees integrity as our challenge
An
Iraqi editor’s
inside story
Abdul Hadi K.
Abid describes the many challenges of publishing
the embattled
nation’s first trade magazine.
Conference
scholarship winners get
full dose of insights in Cleveland
First
the Oscars and Emmys. Now, meet the ‘Azbees’ President’s Letter: The Cleveland afterglow
May/June
2005
Fire protection mag scrambled
to cover breaking news
Editorial
audits build
readership
President’s
Letter: Reach
out to the
new
March/April 2005
Twin
Cities chapter relaunches
Atlanta, Kansas City chapters
name new presidents.
Note
to Editors:
Business
tools can help you “reach” your
publisher
Book Reviews
Math Tools for Journalists; Understanding
Financial Statements
President’s
Letter: Today, Iraq has a business
press
Rob Freedman wins drawing award
January/February 2005
Are
interest groups blurring journalistic lines?
That was the question in a panel discussion at the
National Press Club.
Reader
research cheap and easy
SurveyMonkey and Zoomerang may fit your e-survey needs.
President’s
Letter: Ownership disclosure: a journalism imperative
2004
November/December 2004
Awards
of Excellence
Two new categories: Original Research and News Analysis
Three-Part Series: The Freedom of
Information Act
Charity
Begins at ASBPE
Society looking to establish 501(c)(3) charitable organization
Meet
a Member
Shannon Scully customizes editorial for her readers’ needs.
KC
Chapter Meeting: Three ways to improve editorial
Journalism professor Sharon Bass has some ideas
to freshen editorial.
President’s
Letter: Time to Rock and Roll
September/October 2004
2004
Salary Survey Shows Unhappy Job-Satisfaction Results
Median salaries increase 5.2% across all job titles.
ASBPE
Members Win International Awards
Magazines staffed by ASBPE members were well–represented
in the first competition for international English-language
B2B publications.
Sourcing,
Smuggling, SARS-Related Stalls
The 2004 Stephen Barr Award: How the best was won.
Canadian
Business Magazine Meets Challenges and Earns Top Honors
The editor of award-winning CAMagazine tells
how his staff creates a top-notch publication.
Posters
and Supplements Grow Publication Revenues
At Houston Chapter meeting, posters, contests, supplements,
and other ancilliary products are discussed.
Please
Welcome New Chapter Presidents
President’s
Letter: Show Me the Money!
July/August 2004
Magazines
of the Year: Computerworld, CSO
Reader friendliness and involvement key to success.
IDG
Chairman Patrick McGovern: Content for Readers Is Top Priority
Computerworld founder recalls IDG’s beginnings
and
his battles with advertisers at awards ceremony.
Adam
Minter Wins First Stephen Barr Award
More than 200 entries get national honors.
Five
Editors Honored With Editorial Conference Awards
Scholarship contest sees highest number of applicants yet.
Competition
Chair’s Letter: Honoring Excellence
in New Ways
May/June 2004
Patrick
McGovern, IDG Founder and Chairman,
to Get Lifetime Achievement Award
Career highlights include helping create computer journalism
market and instilling it with deep editorial integrity.
Meet
a Member
Max Heine is truckin’
Your
8-Point Guide to Exercising Editorial Leadership
Tips for distinguishing your publication from the competition.
Literature
Review: Editing by Design
A most fundamental reading requirement.
President’s
Letter: The Spearhead of Innovation
March/April 2004
Meet
a Member
Jayanthi Gopalakrishnan: Giving readers practical techniques,
strategies
Literature
Review: Information Architecture for the World Wide Web
Organizing Web sites (and magazines, too!)
Initial
Steps
To a (modestly) successful start-up magazine. Part 2 of 2.
Space
= Productivity
Give us space; we’ll be more productive.
President’s
Letter: From Bombay, in English
January/February 2004
Meet
a Member
Jennie Phipps means freelance business.
Initial
Steps
To a (modestly) successful start-up magazine. Part 1 of 2.
Research
Experts
Editors share tips for gauging reader satisfaction.
President’s
Letter: The Technology That Ate My Office
2003
November/December 2003
Exclusive Research!
Under
the Influence — Part 2
Why editors must defend editorial integrity; does the research
give you ammunition?
Meet
a Member
John Unrein helps his readers raise dough.
Schmooze
So You Don’t Lose
When you hear the word “networking,”
do you run for the hills?
Expert Diane Darling makes it simple.
Literature
Review: The Chicago Manual of Style
A welcome new and most comprehensive edition.
President’s
Letter: Attention! Help Your Readers!
September/October 2003
Exclusive Research!
Under
the Influence
New survey shows 76% of members face ad-related editorial demands
—
and 30% succumb.
Four
Chapters Host Enron Reporters
D.C. meeting taped for CSPAN 2; writers relied on “unwavering
support” from their editors.
What
Does the Homeland Security Act Mean for Your Market?
First Amendment expert calls on business publications to report
on the implications for their readers.
Plan
Ahead to Get the Best Work From Freelancers
Advice from an editor who’s been on both sides of the
fence.
Meet
a Member: Advice for Three Day-to-Day Challenges Trade Editors
Face
Los Angeles chapter officer tells how she deals with editorial
burnout and other problems.
Viewpoint:
Sponsored Travel Is Editorial Bribery
President’s
Letter: Best Practices and the Attention-Span Factor
July/August 2003
Magazine
of the Year Honors Go to CFO, SQL Server
Tough reporting, added value for readers
are among the reasons these two magazines won top ASBPE awards.
Lifetime
Honoree Dana Chase Offers Advice on Excellence
Also: Dana Chase, the Mentor.
Army
Times Fights Army and Wins
When the U.S. Army said “Don’t
run that photo or we’ll kick your reporters out of Iraq,”
award winner Robert Hodierne called its bluff.
Most
Say ‘Yes’ to Editorial Boards
Exclusive ASBPE research shows the majority
of members’ publications have editorial advisory boards.
Here are tips on how to make the most of yours.
President’s
Letter: The Importance of What We Do
May/June 2003
Why
Many Magazines Don’t Have Editorial Boards
Editors cited a variety of reasons, from staff shortages
to board-member egos.
Ethics,
Small Staffs Topic of First Atlanta Chapter Meeting
Here is some advice on how to handle job cuts, ethical dilemmas.
Editors
Urged to Be Flexible at Kansas City Chapter’s First Event
New ways to content packaging is seen as key in a tough environment.
March/April 2003
Here’s
How Members Structure Editorial Advisory Boards
Exclusive ASBE survey data showshow publications use
editorial boards, who chooses them, and more.
How
Editors Develop Sizzling Story Ideas
In a media-saturated world, how do you find the topics
that grab attention?
Meet
a Member: Carmen Pang
Here’s how an award-winning editor was thrown
headfirst into a managerial position — and learned some
valuable lessons.
Literature
Review: Simply Elegant Design Solutions
We review Pure Design by Mario Garcia.
January/February 2003
ASBPE
Editors Cautiously Optimistic for First Quarter 2003
ASBPE survey also reveals info on ad-edit ratios, staff
size.
Business
Media Expected to Recover in 2003
October results show tough times, but analysts predict
an upturn.
How
Can You Become an Industry Expert?
Here are tips on learning about the industry you cover.
Meet
a Member: Alan Earls
Writing a book? Freelance writer offers tips.
2002
November/December 2002
Work
for hire, readership, staffing issues engage editors
Editors learned some fine points of copyright law and
got advice on good editorial management.
Freelance
authors’ agreements engage lawyer, publisher, writer
The Philadelphia chapter’s first event posed the question:
Whose work is it anyway?
Does
schmoozing the dailies get your stories picked up?
Mainstream newspapers might use your publication as a source—if
you know how to approach them.
September/October 2002
Don’t
let copyrights issues surprise you
A lawyer explains the ins and outs of copyright, both in print
and on the Web.
How
to manage design and think visually
Designers should be visual journalists, says member of Wall
Street Journal redesign team.
July/August 2002
Tips
From Top-Notch Editors
Readers are #1 for ASBPE’s Magazines of the Year.
May/June 2002
Wall
Street Journal redesign balances history, innovation
Chief redesign consultant gives the story behindThe Wall
Street Journal’s recent facelift.
March/April 2002
Especially
now, determine what's best for your readers
That’s the advice from U.S. News & World Report
editor Brian Kelly.
Wylie
says grab readers, write compellingly
Editors got tips on how to do that at ASBPE’s first Winter
Workshop.
For
small operations, tips for thought
Advice from those who have been there.
Write
for Web readers, not for your ego
Two books give how-to's on the topic.
January/February 2002
Troubling economy, solutions
top issues at Boston and Cleveland chapters
• Boston:
Now’s the time to be aggressive
• Cleveland:
Serve readers and advertisers
Industry
Standard editor didn’t think dot.com magazine would
close doors
Luncheon speaker at ASBPE’s Western Winter Workshop
tells story behind publication’s demise.
2001
November/December 2001
Questions
about ethics to ask yourself
A former journalism professor presents a framework for evaluating
ethical dilemmas.
Spruce
up your magazine look at little cost
Editors and art directors give tips on sources and operational
techniques that help bring down the bottom line.
Ask
a Member: Magazine serves advertisers
by serving readers
Editor discusses juggling tasks, staying motivated, and questions
not to ask in a job interview.
September/October 2001
Freelancers
win online copyright case
• ASBPE members agree with decision.
• What are the ramifications?
How
to hold onto your best employees
Now that job hopping has become common practice,
you need these tips on recruiting and retaining editors.
July/August 2001
Selling
Power’s editor offers tips
Advice on creating a top-notch publication from the editor of
an ASBPE Magazine of the Year. Rules
for working with freelancers, Web editing
Here are tips from the new Austin, Texas, chapter's first two
events.
One
way to promote your ASBPE award
Sometimes good fortune can compound itself!
May/June 2001
Taking
your magazine online?
Three editors offer advice.
March/April 2001
YOU
must take the initiative
Book publishers are looking for good business writers, but
they won't find you by accident.
Here’s
what to look for in an annual report
Don't pass over these important financial documents when researching
a story.
A
recipe for editorial and sales cooperation
Tips for both sides from a publisher/editorial director.
January/February 2001
The
state of business publications
Three executives offer different perspectives.
Tips
for keeping people at your Web site
Two editors, a designer, and a techie tell how to get good content
onto your site.
The
building block method for writing feature articles
A trade editor (and former newspaperman)
provides simple, practical tips for making
your stories read better.
2000
November/December 2000
Answers
to ethical issues
A panel of publishing veterans offers solutions to tough problems.
Internet
searches and database development
Here are some tips on getting the information you need.
Trade
show coverage tips
Here's how to get the most out of a show—before, during,
and after the event.
September/October 2000
Manage
editorial successfully in 12 steps
Here's how to get started on the right path.
How
ABA Banking Journal's survey evolved to lead its market
The annual survey by the American Bankers Association and its
official publication is now a touchstone for the industry. But
it didn't get there overnight.
July/August 2000
Service
journalism key to success for Magazines
of the Year
The winners of this year's Magazine of the Year Award reveal
their secrets.
E-surveys:
Consider this before you start
The Internet provides a cheap, fast means of doing reader
surveys—but you have to know how to do it right.
May/June 2000
Reinventing your publishing career
Getting that next great position
may mean acquiring new skills, looking
beyond traditional publishing fields or
recasting yourself.
From the ASBPE newsletter
As
I see it!
How one ASBPE member deals with staffing, training, and
other pressing issues on the job.
From the ASBPE newsletter
March/April 2000
Something
new: Ask an Editor
Here's free advice, for what that's
worth!
From the ASBPE newsletter
February 2000 - Extra Edition
E-survey quality ranks higher than print
A recent survey of ASBPE members
shows those who solicit reader feedback
via e-mail or the Web generally prefer
those methods.
From the ASBPE newsletter
January/February 2000
Build
your editorial team with positive energy
Fear may be the greatest roadblock
when it comes to generating creative ideas,
says consultant Donna Rae Smith.
From the ASBPE newsletter
1999
November/December 1999
From
ink to links: Jumping the chasm
A journalism professor and InfoWorld's editor
argue the future of new media.
From the ASBPE newsletter
How
you can create a 'franchise' survey
Here's advice from Folio magazine editor Tony
Silber on conducting a quality reader survey.
From the ASBPE newsletter
September/October 1999
What can an editorial board do for you?
Think an editorial board is more
trouble than it's worth? Think again. Here's
how your magazine can benefit—and
some tips on getting started.
From the ASBPE newsletter
July/August 1999
Trade
Shows: What to consider
Here's some expert advice on how editors can get the most
from a trade show.
From the ASBPE newsletter
Future
news!
What will our jobs be like a few years from now? The Massachusetts
Institute of Technology's News in the Future project has
some answers.
From the ASBPE newsletter
May/June 1999
10
performance challenges for Y2K editors
The Y2K bug gets all the press, but the real issue for
editors in the new millennium is staff performance.
From the ASBPE newsletter
E-mail
newsletters: A way to market your magazine
and web site
They're cheaper, quicker, and more personal than direct
mail. But how do you make sure your e-letter is effective?
From the ASBPE newsletter
March/April 1999
How
to write an award-winning editorial
A panel of experts shares
advice on the topic.
From the ASBPE newsletter
Tips
on implementing your Web site
A web site can provide an opportunity
to expand your audience—if you know
how to build and market it.
From the ASBPE newsletter
January/February 1999
Partnering
with your publisher
Editors should help plan revenue
enhancement projects, IndustryWeek’s
Richard Osborne tells Cleveland chapter.
From the ASBPE newsletter
The
editorial entrepreneur
George Gendron of Inc. leverages strong editorial
to help sell ads.
From the ASBPE newsletter
1998
Year
2000 Trouble: HAL9000 Redux?
Computer wonks are in a (profitable)
tizzy over the possibility that millions
of computers will crash at midnight on
December 31, 1999. Should you worry? Maybe.
From the ASBPE newsletter, March
1998
Editors
As Managers: 12 Ways to Criticize Effectively
Correcting an employee's behavior
or performance problems can be tough, but
these tips will make it easier.
From the ASBPE newsletter, March
1998
Publication Profile: Corrections Technology & Management
This successful startup capitalized on a "window of
opportunity."
From the ASBPE newsletter, January 1998
1997
Salary
Survey
How does your salary compare to
your colleagues'? The details are in ASBPE's
exclusive salary survey.
ASBPE Byline, November/December 1997
Words
of Advice: Move Beyond Magazines
Publishing isn't easy anymore. Magazines may have to expand
into newsletters, trade shows, and digital media to stay
afloat.
An ASBPE web site exclusive
1996
Who
Are We?
Detailed survey data highlights the work lives and professional
values of business press editors.
From the ASBPE newsletter, May/June
1996
Where
the Bucks Are
An ASBPE survey shows that editors’ incomes vary widely.
The best way to make sure you’re among the big earners:
Aim for a senior position with a large-circulation magazine.
From the ASBPE newsletter, March/April
1996
1995
Stories
from Cyberspace
Three intrepid magazine editors - with varying degrees
of online know-how - describe their adventures going live
on the Internet.
From the ASBPE newsletter, May/June
1995
1994
Get
Rich (Almost) from Article Reprints
You can get extra mileage out of work you've already done
by repackaging previously published articles. Here's one
magazine's recipe for success.
From the ASBPE newsletter, October/November
1994 |
