Research covers 16 digital activities, 16 digital strategies, 12 leadership parameters.

ASBPE and the Medill School and Media Management Center at Northwestern University asked 273 B2B editors such questions as:

  • What percentage of your work is currently devoted to digital?
  • How adequate is the digital skills training provided by your company?
  • Is focus on digital issues affecting print editorial content positively or negatively?
  • What strategies are most necessary to your title?

The report includes 20 tables of data and more than 200 open-ended comments from respondents.

Download the report (228K PDF).