By Tonie AuerDFW Chapter President and National Blog Chairwoman While trying to relax last week, I went to my bookshelf to find something new to read. I wasn’t really sure that I wanted to start a new book … read more
Writing Better
Month: April 2008
International Young Leaders Scholarships Announced
By Paul J. HeneyPast ASBPE National President One of the most important programs that ASBPE conducts is the Young Leaders Scholarship. This scholarship is awarded to five deserving b2b editors, 30 or younger, each year. The winners attend … read more
Azbees Are a Different Kind of Prize
By Roy HarrisPast President ASBPE National Awards: Don’t win ’em, and you drive your management crazy. Win ’em—or, heaven forbid, win too many! —and you open yourself to charges that you’re somehow in bed with the prize-judging system. … read more
Paul Conley Links-In to Another B2B Ethical Debate
By Steven RollASBPE President B2B Blogger Paul Conley questioned the propriety of CIO magazine’s decision to embed hyper-text links to the Linked-In profiles of the people and companies that are mentioned in its online stories. In his April … read more
You Get What You Pay For
By Katy TomasuloASBPE Washington, DC Chapter President I’ve always been an advocate for paying interns. My belief was reaffirmed recently when my current intern, who’s been with us since the fall semester and is an absolute star, asked … read more
Opening of The Newseum
By Tonie AuerDFW Chapter President On Friday, the Newseum opens. According to the Newseum, the 250,000-square-foot museum of news offers visitors an experience that blends five centuries of news history with up-to-the-second technology and hands-on exhibits. The Newseum … read more
Job Hop How-To: My Move from Print Journalist to Digital Editor
By Erin EricksonASBPE Chicago Board Member I recently left a print-centric job at a large B2B publisher. I was good at my job but it was mostly print; I didn’t want to become a journalism dinosaur so I … read more
How’s Your Design Looking These Days?
By Paul HeneyASBPE Cleveland Chapter Treasurer As I recently posted on the ASBPE Cleveland blog, it’s critical that b2b editors don’t lose sight of how important design is to our magazines. It’s an easy thing to forget in … read more
The Freelance Writing Retirement Plan: Create an Asset
By Joe PulizziFounder and Chief Content Officer for Junta42 The writing-services business is anything but easy. Whether you are freelance writing for a traditional publication or writing for a corporate magazine or website, the pay scale is usually … read more