By Tonie AuerDFW Chapter President and National Blog Chairwoman As a blog that often refers to other websites, news stories and the like, ASBPE’s national blog contributors have been taking note of the story regarding how the Associated … read more
By Tonie AuerDFW Chapter President and National Blog Chairperson I’m deviating a bit from our very “news you can use” format here to give a hat tip to the The Newseum. Despite criticism for self-promotion, I can’t wait … read more
By Martha SpizziriASBPE Web Editor B2B Tomorrow uses technology provided by SocialRank to monitor business-to-business web sites and find the most popular posts and the most popular B2B blogs overall. Top posts recently include Is You Tube Inappropriate … read more
By Thomas R. TeminMedia and Government Consulting In judging for the ASBPE awards, consulting and just noodling around on the internet, I find some things that are just plain annoying. Here are some of my pet peeves, and … read more
By Amy Fischbach For the first time in the history of ASBPE, we are having the national conference in my hometown of Kansas City. We’ve had an active ASBPE chapter here in Kansas City for the past five … read more
Chances are your readers are rethinking how they do business to minimize their industry’s environmental impact. Companies’ heightened awareness of environmental issues — especially climate change — is impacting editorial coverage and priorities, including the allocation of staff … read more
By Warren S. Hersch YouTube, Linked In, Second Life, Facebook. From online communities to social networks to virtual worlds, B2B editors attending the March 28th event of ASBPE’s New York chapter got an earful about how best to … read more
By Howard RauchPresident of Editorial Solutions Inc.When publishing ethics issues are debated, it’s usually popular to trash the practice of editors and salespeople making joint calls on advertisers. True, mishandling of the call can be — to put … read more
By Tonie AuerDFW Chapter President and National Blog Chairwoman At our last Dallas-Fort Worth ASBPE Chapter meeting, the subject came up of how to handle “off the record” remarks. We had a public relations firm owner and a … read more
