Who’s Checking the Facts?

By Tonie AuerDFW Chapter President and National Blog Chairwoman When I was a cub reporter at a small Northeast Texas five-day-a-week hometown newspaper, I aspired to be more. I tried to do the stories that the townspeople wanted … read more

Sneak Peek at a Critique

By Paul HeneyPast ASBPE National President When I served as ASBPE’s national president back in the early part of the decade, some the most common calls I’d receive would be right after the annual awards competition. Editors and … read more

How Social Should Social Media Be?

By Erin Erickson, ASBPE Chicago Board Member Social media. It’s what sets apart the old, late-90’s dot.com era from what has affectionately become known as Web 2.0. It is because of social media that we have Facebook, LinkedIn, … read more

Getting into the Custom Game

By Joe Pulizzi I get approached at least once a week by freelancer writers trying to get involved in custom publishing. For those of you not familiar with custom publishing, it’s the business of corporations creating and distributing … read more

B2B Writer Blogshare

By Tonie AuerDFW Chapter President, National Blog Chairwoman I’m on a distribution list for the national Society of Professional Journalists and I love it. Monday through Friday, I get an email with a plethora of information regarding media … read more

Facing the Reality of the New Reality

By Katy TomasuloPresident, Washington, DC Chapter During the 2008 ASBPE National Editorial Conference, I had the pleasure of serving on the panel “Editorial Multitasking in the Digital Age” with two others from the B2B industry. As part of … read more