By Tonie AuerDFW Chapter President and National Blog Chairwoman When I was a cub reporter at a small Northeast Texas five-day-a-week hometown newspaper, I aspired to be more. I tried to do the stories that the townspeople wanted … read more
Month: August 2008
Sneak Peek at a Critique
By Paul HeneyPast ASBPE National President When I served as ASBPE’s national president back in the early part of the decade, some the most common calls I’d receive would be right after the annual awards competition. Editors and … read more
How Social Should Social Media Be?
By Erin Erickson, ASBPE Chicago Board Member Social media. It’s what sets apart the old, late-90’s dot.com era from what has affectionately become known as Web 2.0. It is because of social media that we have Facebook, LinkedIn, … read more
The Gridiron Meets Bluelines: Lessons from the Favre Media Circus
By Emily Kay AndréDenver ASBPE Board Member I heard something intriguing recently on The Herd with Colin Cowherd, an ESPN syndicated radio show. The Brett Favre saga, the sports story of the year, finally came to an unpredictable … read more
Getting into the Custom Game
By Joe Pulizzi I get approached at least once a week by freelancer writers trying to get involved in custom publishing. For those of you not familiar with custom publishing, it’s the business of corporations creating and distributing … read more
B2B Writer Blogshare
By Tonie AuerDFW Chapter President, National Blog Chairwoman I’m on a distribution list for the national Society of Professional Journalists and I love it. Monday through Friday, I get an email with a plethora of information regarding media … read more
Facing the Reality of the New Reality
By Katy TomasuloPresident, Washington, DC Chapter During the 2008 ASBPE National Editorial Conference, I had the pleasure of serving on the panel “Editorial Multitasking in the Digital Age” with two others from the B2B industry. As part of … read more
Journalism’s Dinosaurs Need to Get on Board or Go Home
By Erin EricksonASBPE Chicago Chapter Board Member I have just about had it with the journalism dinosaurs that refuse to learn to use the Internet. If I had a nickel for every request I’ve received to do a … read more