Join the Social Media Conversation with ASBPE

By Steven RollASBPE President Becoming involved with ASBPE is a great way to learn about and experiment with new social media technologies. Limiting your early interactions to your colleagues in the business press allows you to avoid making … read more

Trade Show Coverage in the Web Era

By Katy TomasuloPresident, Washington, D.C., Chapter I recently returned from my industry’s largest trade show, and I couldn’t help but reflect on how different reporting from trade shows is now than when I went to my first one … read more

Editors: We Are Already Marketers

By Christina Pellett I’m stubborn. My natural tendency is to resist whatever unofficial job duties are foisted upon me, claiming “I don’t have time to do that, too!” or, “I’m an editor, not a _________ [sales rep, marketing … read more

Getting Your Market’s Economic Scoop in Tough Times

Date: Friday, March 27Time: 1:00 p.m. Eastern timeDuration: 60 minutes Webinar Overview Business-to-business editors generally are skilled at covering day-to-day happenings in their industries. But their reporting often falls short when exploring the effects of an economic downturn … read more