By Howard RauchEditorial ConsultantEditorial Solutions Inc. My previous blog describing a productivity measurement system drew plenty of viewers, so apparently the topic is of interest. So let’s continue. To recap briefly, you need to determine how long it … read more
Month: May 2009
Memorial Day
Social Media Can Make You More Efficient
by Martha SpizziriASBPE Web Editor Even some B2B editors who were initially skeptical about social media sites are finding, to their own surprise, that they can be useful even for niche publications like the ones we serve. The … read more
Twitter Tips for B2B Editors
By Katy TomasuloPresident, Washington, DC Chapter When I first heard Paul Conley sing the praises of Twitter during his keynote address at last year’s ASBPE National Editorial Conference, I admit I was skeptical. I’m all for new media, … read more
Engage or Die: Why Your Publication Must Embrace Social Media
By Angela ConnorManaging Editor, User-generated Content, WRAL.com Have you been watching companies thrive in the social media space by engaging and interacting with their customers? Perhaps you’re watching closely as companies like Southwest Airlines, Dell, Comcast, Ford, Starbucks … read more
Top 10 Strategies to Drive Traffic to Your Blog
By Michelle V. Rafter Editor’s note: This blog post originally appeared on Michelle Rafter’s WordCount blog and is copyright 2009 Michelle Vranizan Rafter. It is reprinted here by permission. The original post can be found here. Traffic to … read more
All-Star Lineup for ASBPE National Editorial Conference, July 15-17
Download a conference brochure now (768K PDF). Concerned about the current state of the economy? Wondering what skills and experience you need to propel your career in the rapidly shifting B2B publishing industry? This is an exciting time … read more
Seven Reasons Why You Should Start Your Own Blog
By Steven RollASBPE President Since I started reading blogs a few years ago, I’ve often thought about how much fun it would be to start my own. But I couldn’t think of a good topic to blog about. … read more