By Katy TomasuloPresident, ASBPE Washington, D.C. Chapter On Oct. 21 and 22, TABPI (Trade, Association, and Business Publications International) hosted its first Twitterfest, in which B2B journalists posted Tweets with ideas, questions, and answers about print and digital … read more
By Elena Gontar When I first heard of Facebook I thought it was a social network website to communicate with friends and connect with long lost acquaintances. I thought it would be primarily for people who want to … read more
By Katy TomasuloPresident, ASBPE Washington, D.C. Chapter During the ASBPE National Editorial Conference in July, I hosted a workshop that offered attendees 19 ideas for combating the down economy. These ideas — all of which have been implemented … read more
By Maureen Alley Sometimes it’s the simplest ideas that are the most innovative. The magazine industry has been trying to figure out for some time how to manage digital opportunities with its print products. And with that, some … read more
Want to get advice from B2B editors around the world on how to help your publication through the economic downturn? Or how best to combine print and the web to serve your readers? Then participate in the first … read more
By Tonie AuerDFW Chapter President In honor of Columbus Day, the ASBPE National Blog is taking a much-deserved day off. But, in honor of this historic day that most of us know very little about, I thought I’d … read more
By Thomas Temin If General Motors and Lehman Brothers can bite the dust, why not Gourmet magazine, for so many decades the Bible of chefs and foodies alike? A Wall Street Journal story on Oct. 6 noted that … read more
Digital Symposium: Practical online strategies and tactics for the B2B editorFriday, Nov. 6, 2009Hyatt RegencySan Francisco Airport You can’t afford to stop learning, especially now. High value. Affordable. Always from ASBPE. Included in your registration fee: One full … read more
