By Paul Miller I spent my Sunday afternoon going through a ton of old magazines, conference brochures and other 8-1/2″ x 11″ printed materials I’d been filing on some bookshelves of my home office. It was the first … read more
Month: November 2009
Happy Thanksgiving!
McCracken: Experimentation Vital to Web-Launch Success
By Katy TomasuloPresident, Washington, D.C. Chapter In 2008, Harry McCracken left his long-time role as editor-in-chief of PC World magazine to launch Technologizer, a Web site devoted to technology news and reviews. McCracken admits he didn’t know whether … read more
To Tweet or Not to Tweet
There may be repetition here, but I found many of the Tweets from our Digital Symposium to be really informative little nuggets. Look at it this way, you’re skimming through your favorite magazine and everything you find is … read more
Name Change?
I just had to share this with our readers. At our ASBPE board meeting recently in San Francisco, the hotel hosting the event entered our information and gave us a bit of a name change. We no longer … read more
Your Input Requested
By Tonie AuerDFW Chapter President I’m calling on all ASBPE members as well as potential members for your feedback. At a very productive meeting of the ASBPE national board, we discussed how the economy has impacted everything – … read more
446 Articles Can’t Be Wrong
By Howard Rauch Routine E-news Coverage Will Be Our Downfall!! This commentary is based on the 50-site e-news survey I just finished and is a combination of my e-news philosophy and information that I found during the study … read more
Tweeting from Digital Symposium
If you can’t be here, the next best thing is get the Tweets. Follow us on Twitter at #asbpe. What are we doing today? ASBPE’s Digital Symposium and Azbee Awards Luncheon in San Francisco. We’re learning how to: … read more
Finding Alternatives to One-size-fits-all Advertising
By Jim Carper If I want to buy a car, Toyota offers a Corolla, Camry and Lexus. If I go on vacation, Marriott offers me the choice of a Fairfield Inn, Courtyard by Marriott and JW Marriott. But … read more
I Never Thought It Would Happen To Me
By Tonie AuerDFW Chapter President While I don’t mean the blog post title to be too suggestive, I really never thought I’d see the benefits of social media professionally. It was in the summer of 2008 at the … read more