By Tonie AuerDFW Chapter President At a recent networking event for commercial real estate folks, I heard a guy joke that “Y-2-ten, we all win!” He was trying to stay positive in light of dismal business, but maybe … read more
Month: December 2009
President’s Letter: It’s all about brand at Symposium
By Warren HerschASBPE President Hardly a day goes by, it seems, when publishing gurus (or, closer to home, our own publishers and editorial directors) aren’t urging us to latch onto the latest social media or tech craze. We … read more
Merry Christmas!
High-Quality Advertorials Happen More Often if Editors Contribute Ideas
By Howard Rauch Does “advertorial” deserve its rep among editors as a way to cloak a sales pitch in the guise of legitimate content? Or is it a marketing opportunity waiting to happen if handled creatively by a … read more
5 Things to Consider When Converting to a Digital-only Magazine
By Erin EricksonASBPE Chicago Chapter Vice President I recently spoke with Sara Zailskas, Assistant Managing Editor of Housing Giants. The digital magazine recently won a National Gold Digital Azbee award for General Excellence in the digital magazine category. … read more
We’re Looking for a Few Good Judges
By Steven Roll ASBPE is looking for a few good judges for the 2010 AZBEE Awards of Excellence. At this point in the “looking for judges” blog post I usually point out all the good things you’re likely … read more
Azbee Web Site of the Year
By Warren HerschASBPE President BusinessWeek: Audience engagement boosts traffic Digital journalism isn’t just about providing multimedia content. To be effective, that content has to actively engage readers, drawing them into discussions with B2B reporters and editors, and with … read more
The Print Azbees
Deadline for submissions January 25; fairer competition divisions now to be revenue-based A change in the basic divisions of the 2010 annual Print Azbees Awards of Excellence contest will make small publications more competitive. Instead of being circulation-based, … read more
Donald W. Reynolds Foundation Funds New Business Journalism Fellowship at Harvard’s Nieman Foundation
The Nieman Foundation for Journalism at Harvard has been awarded a grant from the Donald W. Reynolds Foundation to establish a new annual fellowship for business journalists. The grant additionally renews funding for the Donald W. Reynolds Nieman … read more