Expert Source Solicitation Strategies

By Barbara Horwitz-Bennett Now, with more resources at our fingertips than ever, the sometimes painful process of soliciting expert sources for that article… due yesterday, has become so much easier, and often quite interesting! Drawing from my ongoing … read more

Happy MLK Day

The ASBPE blog will take off a much needed day in honor of Martin Luther King Day. We’ll be back with a great post on Thursday regarding how B2B editors may want to work with their advertisers.

Mike’s 24 B2B Editorial Essentials

By Howard Rauch Whether you’re talking about websites, digital magazines or conventional publications, high-quality content is essential. That’s not necessarily a new thought; however, it does seem to be getting more support from the B2B blogger community. In … read more