ASBPE has an exciting slate of webinars scheduled for the first half of 2010. TODAY: March 29 @ 12:30 to 1:30 EST: Why B2B Publications Are So Bad at Marketing (and how to fix it). Speaker: Joe Pulizzi … read more
By Maureen Alley At the end of 2009, Google announced that it was going to start indexing Twitter as well as adding real-time activity into search results. These two announcements make participation on the real-time Web more important … read more
Why B2B Publishers Are So Bad at Marketing (and how to fix it) In the past, B2B publishers relied on a fairly reliable marketing arsenal to attract readers and advertisers: online resource center sales sheets promo e-mails house … read more
You worked hard in 2009, and you have one more chance to show the world what you’re made of, how hard your staff has worked, why your magazine is the best in your industry. The 2010 Tabbies are … read more
By Tonie AuerDFW Chapter President We hear about it all the time: social media. Everyone wants to know how to harness its power and rein it in for more readers. If it helps promote your publication, industry or … read more
By Howard Rauch B2B editors unhappy with the state of ethics at their companies have yet to create written policy statements covering their concerns. Arising disputes are handled from scratch, on a case-by-case basis. For those of you … read more
By Maureen Alley Journalism and new media experienced a front-end collision in the last few years. Social media, faster news cycles and increased demand from all angles are driving journalists to report more at faster rates. And with … read more
By Jim Romeo There are thousands of web sites, blogs and trade publications. So why should any reader come to your publication and read your content? What makes someone choose your editorial content over your competitors’? What makes … read more
By Ginger Conlon At 1to1 Media we’re all about helping our readers improve their customer engagement, so we had better practice what we preach. And we do. In fact, we have a formal (though not written), award-winning engagement … read more
By Rosalie Donlon When you publish B2B content you often rely on professionals for articles sharing their expertise or insight. My authors are attorneys and other professionals who write for a nonlegal audience. It has always been a … read more
