In this post by Chicago ASBPE Treasurer Betty Hintch, she tells us why taking time off to smell the roses from time to time is a key ingredient to success for B2B journalists. Over the last six months, … read more
Stop Working So Hard
Month: October 2010
Opportunities for Business Journalists – Despite the Economy!
In this post, freelance writer Lin Grensing-Pophal, shares some tips for how business journalists can ride out the remainder of the current economic crisis. I’ve been a business journalist for more years than I care to think about … read more
More is More: 6 Ways to Serve Readers in a Down Economy
As the economy struggles to right itself after the 18-month Great Recession, readers need business-to-business publications more than ever. But the recession has affected practically every sector, publishing included. So how, with smaller staffs and anemic page counts, … read more
Compelling Stories Await Alert, Aggressive Trade Publications
In this post, Tom Zind — the 2010 recipient of the Stephen Barr Award — explains why B2B publications are perfectly capable of producing stories that can trigger meaningful change. There’s no rule, written or unwritten, that only … read more
‘Boots on the Ground’ Proves to be Winning Approach for Homeland Security Magazine
It was very gratifying for Homeland Security Today to win ASBPE’s national gold award for best feature series but I have to admit — it was frustration with the existing Azbee rules that drove me to do it. … read more
Enter the Contest. And Go to the Banquet.
We editors receive no shortage of feedback these days. Between the comments sections that accompany our online articles, postings on LinkedIn and Facebook, tweets, e-mails, and even old-fashioned phone calls, it sometimes can seem like our readers spend … read more
A Turn Toward Youth Puts B2B Mag on Road to Success
This begins a series of posts from ASBPE Editorial Excellence Award winners who tell the story-behind the story that got them to the podium to receive a coveted Azbee in 2010.First up is Rejuvenate magazine’s Jennifer Garrett, who … read more
Is Your Job the Enemy of Your Career?
“ ‘I don’t know that there will be jobs. There will be careers,’ said Charles Whitaker, a professor at Northwestern’s Medill School of Journalism, which teaches more about the business side of media than in the past. ‘We’re … read more