In this post, EXHIBITOR magazine editor Travis Stanton tells us how convincing his publication to send him to cover the World’s Fair in Shanghai, China, set the stage for a once-in-a-lifetime experience and a healthy profit. A new … read more
Kelly Saxton, associate director of publications and managing editor for Paralyzed Veterans of America’s Development, Marketing and Communications program, tells us why online publishing is no excuse for sloppy copy. Follow her practical ideas to keep your stories … read more
Sharon Machlis, the online managing editor for Computerworld, shares why it’s important to constantly innovate, experiment and evaluate when it comes to improving communication among editorial staff or readers. There’s well-deserved emphasis these days on new technologies to … read more
Last month, Christina Pellett is the editor of the Agent’s Sales Journal, gave us six tips for serving our readers in a down economy. In this ASBPE Podcast, Christina expands on her advice and describes why her publication: … read more
Sara Zailskas, a content strategist with Realtors.org, tells us why it takes more than intuition or seriousness of purpose to consistently deliver engaging content.I recently took a job as a Web content strategist for an association’s Web site … read more
