Last month, Christina Pellett is the editor of the Agent’s Sales Journal, gave us six tips for serving our readers in a down economy.

In this ASBPE Podcast, Christina expands on her advice and describes why her publication:

  • acknowledges the hard times by turning to its readers for practical advice on how best to survive uncertainty and the challenges ahead,
  • generates reader participation by including on editorial staffs’ emails tag lines soliciting input, and
  • opts to connect with its readers via LinkedIn more than it does on Facebook or Twitter.