White papers: Objective, Yet Opinionated

Financial writer-editor Susan Weiner discusses the key characteristics of white paper in this guest post. Her previous guest post for the ASPBE Blog was “LinkedIn Groups Help Blog Posts Soar.” White papers are a great tool for business … read more

Seven Ways to Sabotage Your Career in 2011

Are those New Year’s resolutions aimed at catching up with the times beginning to slip your grasp? Have no fear. Following these simple suggestions from Meister Media Worldwide’s Jim Sulecki will push you toward embracing “Plan B” in … read more

Harnessing the Power of Gen Y—Without a Leash

In this post, Jennifer Garrett senior editor for Collinson Media, which publishes Rejuvenate, Connect and Collaborate magazines, explains how tapping into the power of Gen Y can yield gold-medal results. I’m part of a generation that’s revolutionizing communication … read more