Financial writer-editor Susan Weiner discusses the key characteristics of white paper in this guest post. Her previous guest post for the ASPBE Blog was “LinkedIn Groups Help Blog Posts Soar.” White papers are a great tool for business … read more
Month: February 2011
5 Tips for Repurposing Content for a Book: Part 2
In this post, editor, writer, and publishing consultant Ally E. Peltier discusses the three major paths to getting your book into your readers’ hands. In her last installment she explained how to properly choose and assemble content for … read more
Seven Ways to Sabotage Your Career in 2011
Are those New Year’s resolutions aimed at catching up with the times beginning to slip your grasp? Have no fear. Following these simple suggestions from Meister Media Worldwide’s Jim Sulecki will push you toward embracing “Plan B” in … read more
Harnessing the Power of Gen Y—Without a Leash
In this post, Jennifer Garrett senior editor for Collinson Media, which publishes Rejuvenate, Connect and Collaborate magazines, explains how tapping into the power of Gen Y can yield gold-medal results. I’m part of a generation that’s revolutionizing communication … read more