The 2011 ASBPE National Editorial Conference will be taking place August 4-5 in Chicago, Ill. This year’s conference aims at examining the relationship between the print and digital worlds. Whether your focus is primarily print, primarily digital or … read more
Month: May 2011
What am I going to write about this month?
Wondering what you’ll write about for your next column? Jim Carper, editor in chief of Dairy Foods, offers practical tips for how to break through the writer’s block and produce content that will encourage readers to come back … read more
Which of our videos are successful and why?
Robert Freedman, an ASBPE past president and senior editor with REALTOR magazine explains how to tell a good web video initiative from a bad one. Like many publications, our magazine (REALTOR) has branched off into videos, with some … read more
Freelance Economics: Rethinking what words are worth
John Bethune of B2B Memes explains why in the digital age the market value of writing isn’t in the word count, but in the experience, insights, and connections of the writer. A recent conversation on ASBPE’s LinkedIn group … read more
Slapped By Google’s Bear of an Algorithm Change
Sue Pelletier, editor/blogger for Medical Meetings/Capsules and face2face blogs, explains how B2B pubs can make lemonade from the sour search traffic stats resulting from Google’s algorithm change. Google’s recent algorithm update, code-named Panda, savaged a lot of B2B … read more