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Month: September 2011
Ask ASBPE: When it comes to editorial quality versus revenue, what would you do?
ASBPE recently received this note from a member. On the heels of our National Conference and the recent ethics and editorial quality post, we thought it helpful to see what our fellow editors could suggest for the note-writer. … read more
10 Reality Checks To Test High-Value Headline Delivery
High-benefit headlines always have been a high-priority item for B2B editors. When it comes to digital, having an audience engagement message start right at the top is even more critical. For the past few years, I’ve judged the … read more
The Fight for Editorial Ethics and Quality in Today’s Competitive B2B Environment
Matthew Wright, 2011 TABPI Young Leaders Scholarship recipient, reports on a panel discussion about the challenges faced in maintaining editorial ethics at the national ASBPE conference Aug. 4-5 in Chicago. “It’s always a sign if you’re vomiting in … read more