ASBPE National Conference features star speakers, interactive sessions

When Worlds Collide: Closing the print-digital divide
Aug. 4-5 • Chicago

Conference at a Glance

Dates: Aug. 4–5
(opening reception Aug. 3)

City: Chicago

Theme: When Worlds Collide: Closing the print-digital divide

Conference rates:

  • If registered online or postmarked by July 15:
    • Member — both days:
      $395 per person
    • Nonmember — both days:
      $495 per person
    • Member — one day:
      $255 per day
    • Nonmember — one day:
      $295 per day

    If registered online or postmarked AFTER July 15:

    • Member — both days:
      $495 per person
    • Nonmember — both days:
      $595 per person
    • Member — one day:
      $355 per day
    • Nonmember — one day:
      $395 per day

Register now.

Conference venue:

The Gleacher Center
450 North Cityfront Plaza Drive
Chicago, IL 60611

Reserve Your Room

Hotel registration deadline is July 15.

Intercontinental Chicago Magnificent Mile
505 N. Michigan Ave.
Chicago, IL 60611

Reservations: (800) 628-2112
Room Rate: $149 single/double

ASBPE’s 2011 National Editorial Conference will feature a star-studded speaker line-up and an array of idea-sharing and hands-on sessions. And there will be plenty of opportunities to meet and talk to the speakers and to fellow attendees.

The speakers include leading media academics and practitioners as:

  • Abe Peck, professor emeritus of Medill School of Journalism / Northwestern University;
  • Annie Logue, a business and finance writer who is the author of Emerging Markets for Dummies and four other books;
  • Betsy Edgerton, head of the magazine program in the Journalism Department of Columbia College Chicago;
  • Marnette Falley, content director for Advanstar’s veterinary group.

Three conference keynotes will address timely, topical issues:

  • Journalism Careers in the Age of Private-Label Media
  • Back From The Future: Cutting Through Complexity
  • 21st Century Ethics (panel)

Choose a Conference Track

This year, for the first time, the conference will feature two separate tracks: Print and Digital. Attendees will be able to pick and choose among the sessions that interest them most.

Print sessions include:

  • Time Management for Editors
  • Investigative Reporting: Tackling Topics Through Financial Statements and Footnotes
  • Magazine of the Year Case Studies
  • Understanding Financial Reporting and Tools

Digital sessions include:

  • How the Editor Protects the Brand with Digital Products
  • Best Practices to Apply when Producing Multimedia
  • The Next Generation of Social Media
  • Web Site of the Year Case Study

Many of the sessions will be interactive roundtables, including these print sessions:

  • The Art and Craft of the Interview
  • Top 10 Editorial Mistakes
  • Magazine Design Critique

and these digital sessions:

  • Understanding Analytics
  • Managing Digital Content
  • Social Media Critique
Gleacher Center, Chicago
Conference sessions will be held at The Gleacher Center, a state-of-the-art conference facility.

B2B editors will emerge prepared to navigate today’s evolving print and digital landscape.

As always, the National Azbee Awards of Excellence will be presented at a dinner on the first day of the conference, Thursday, Aug. 4.

The ASBPE National Editorial Conference is a great opportunity to develop your professional skills and your publication’s position in the B2B world, at a very competitive price.

Questions? Contact conference chairman Erin Erickson,

On the fence? Here are five good reasons to attend the National Editorial Conference.