Former Time Inc. chief,  BusinessWeek editor will headline

Time Inc.’s Norman Pearlstine and BusinessWeek editor-in-chief Stephen J. Adler will address critical issues in conference keynotes.
Two of the biggest names in American journalism — BusinessWeekeditor-in-chief Stephen J. Adler, and former Time Inc. editor-in-chief Norman Pearlstine, who recently joined the private-equity world — will top the list of speakers at ASBPE’s National Editorial Conference.
The Aug. 2–3 Conference will be held at New York’s Roosevelt Hotel in midtown Manhattan (see full program below).
Pearlstine, now senior advisor to Carlyle Group’s telecommunications and media group, opens the Conference on Thursday, Aug. 2, with a talk that sheds light on how investors view our fast-changing industry, and especially magazines.
Adler will give ASBPE’s luncheon address during the Thursday program, whose theme is When Worlds Collide: Creating Print and Digital Synergies. Adler’s talk will describe BusinessWeek’s transition in both the digital and print arenas.

Norman Pearlstine

Pearlstine knows the magazine business intimately, having served as the fifth editor-in-chief in Time Inc.’s history before he left to join Carlyle in September.
Over 11 years at the magazine division of Time Warner Inc., he oversaw the editorial content of Entertainment Weekly, Fortune, InStyle, Money, People, Real Simple, Sports Illustrated, Time and 146 other titles.
Prior to joining Time Inc., Pearlstine worked for The Wall Street Journal from 1968 to 1992, except for a stint from 1978 to 1980 as executive editor of Forbes magazine. At the Journal, he served as managing editor — the paper’s top news executive — and as executive editor. He also was the founding editor and publisher of The Wall Street Journal/Europe, and the first managing editor of The Asian Wall Street Journal.
After leaving the Journal in 1992, he spent a year launching Smart Money for the newspaper’s parent, Dow Jones & Co., and for Hearst. He won the National Press Foundation’s Editor of the Year Award in 1989, and the Loeb Lifetime Achievement Award for Distinguished Business and Financial Journalism in 2002. The American Society of Magazine Editors named Pearlstine its 2005 Lifetime Achievement Award winner, and inducted him into the Magazine Editors’ Hall of Fame.
Pearlstine has deep insights into journalistic principles and ethics, having been a key player in the recent case of information being leaked to the press — including Time correspondent Matt Cooper — about CIA operative Valerie Plame. Pearlstine’s book, Off the Record: The Press, the Government, and the War over Anonymous Sources, was published recently by Farrar, Straus & Giroux.

Stephen Adler

Since taking BusinessWeek’s helm in April 2005, Stephen Adler has guided the nation’s largest business weekly through the digital age in breathtaking fashion.
Adler’s byline, like Pearlstine’s, first became nationally familiar in the pages of The Wall Street Journal. Adler was hired as legal editor in 1988 and in 2000 became the Journal’s deputy managing editor.
Between 1995 and 1999 he directed reporting teams that won three Pulitzer Prizes, for articles on the tobacco industry, on new AIDS treatments, and on military spending.
Besides supervising investigative coverage, his other functions included teaching journalism ethics and standards to Journal employees worldwide. His book, The Jury: Trial and Error in the American Courtroom, was published by Times Books in 1994, and won the American Bar Association’s 1995 Silver Gavel Award.
Before joining the Journal he was editor of American Lawyer magazine and
editorial director of the American Lawyer Newspapers group, a chain of local dailies and weeklies. He was a 1985 National Magazine Award finalist for his American Lawyer article on the Union Carbide accident at Bhopal.

Other accomplishments

The New York City-born Adler received a bachelor’s degree from Harvard College and a J.D. degree from Harvard Law School. He is on the board of the Goddard-Riverdale Community Center, one of New York’s original settlement houses.
Pearlstine, who earned a bachelor’s degree from Haverford College and an L.L.B. from the University of Pennsylvania, serves on the advisory board of the Nieman Foundation at Harvard, the University of Southern California’s Annenberg School of Communications, and the City University of New York’s Graduate School of Journalism. He is a member of the Bar Association of the District of Columbia. He is also on the board of the Committee to Protect Journalists, the International Center for Journalists, the Carnegie Corporation, the Arthur F. Burns Fellowship Program, and the Tribeca Film Institute.
Pearlstine is also a member of the Council on Foreign Relations, and the American Academy of Arts and Sciences. He is president and CEO of the American Academy in Berlin, and president of the Atsuko Chiba Foundation, which provides scholarships to Asian journalists for study in the U.S.
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NATIONAL EDITORIAL CONFERENCE SESSIONS

B2B Editing at the Crossroads

Register online (credit card required) or
get a printable registration form (1.2MB PDF).

Day One, Thursday, August 2

When Worlds Collide:
Creating Print and Digital Synergies

A day-long series of sessions takes editors from the basics of the online shift into the realm of how-to and management issues.
8:15-9:00 am
Opening Address — Norman Pearlstine, a senior advisor for telecommunications and media, The Carlyle Group; former editor-in-chief, Time Inc.
9:00–10:15 am
Stepping Back: The New Digital Technologies
This session provides a foundation in the latest technologies in the Web 2.0 environment, with explanations of their implications, their strengths and weaknesses, and ways to integrate them.
Speaker: Rex Hammock, president, Hammock Publishing
10:30–11:45 am
By the Metrics: What Makes Online Tick?
The fast-changing world of audience measurement holds vital significance for the development of online publishers, and for us as editors. This session looks at the sometimes surprising ways our journalism, and the way it is reported and delivered, may be changed by advertiser demands in this area. What’s working, what’s not. You’ll also learn more about what the following terms really mean:
• pages • paths • hits • views • referrals • visits • unique visits
Speaker: Sean Fulton, vice president, GCN Publishing
12:15–1:30 pm
Lunch, Roundtable Discussions, and Keynote with Steve Adler, editor-in-chief, BusinessWeek
2:00-3:45 pm
Putting It All Together: Life at 1to1 and ENR Magazines
Editorial and digital managers of two publications with different Internet models discuss their development in print and digitally, including how their study of technologies evolved into a formal plan.
Speakers:

• Elizabeth Glagowski, managing editor, ePublications, 1to1;
• Tom Schmalzl, director of integrated communications, 1to1;
• Andy Wright, managing senior editor, ENR.com

4:00-5:00 pm
Web Ethics: A Different Ball Game
From the way advertising messages are placed to questions of conflicts of interest, the transition to online publishing challenges our sense of right and wrong as we represent our readers. This session helps familiarize editors with the ethical issues presented by print and online publishing.
Moderator: Paul Heney, senior editor, Hydraulics & Pneumatics; president, Trade, Association, Business Publications International
Panelists:

• Michelle Manafy, editor, EContent;
• David Snow, executive editor, ALM’s Law.com

6:00 p.m. …
Azbee Award Reception, Dinner, and Awards

Day Two, Friday, August 3

Real Publishing:
The Art and Craft of Business Editorial

Our second day focuses on experiences in achieving editorial excellence, along with career enhancement for all editorial staff.
8:30–10:00 am
How They Did It: Azbee Magazine of the Year Case Studies
Top editors of the two award-winning magazines discuss their strategies and methods for achieving editorial excellence.
10:15–11:15 am
New Product Launches: Making Them Pay
This session will help editors with the steps needed to analyze staff, a market, and develop a business plan that leads to approval.
Speaker: Lou Ann Sabatier, principal, Sabatier Consulting
11:45 –1:15 pm
Luncheon, Roundtable Discussions, and
B2B Media Watchdogs Have Their Day
Hear what three editors who cover business-to-business publishing have to say.
Moderator:
Robin Sherman, associate director, ASBPE and principal, Editorial & Design Services
Panelists:

• Ellis Booker, editor, Crain’s BtoB and Media Business;
• Jeremy Greenfield, editor, min’s b2b;
• Matt Kinsman, managing editor, Folio:.

1:45–2:45 pm
Understanding Circulation For Your Career Advancement
Whether you are an assistant editor or an executive editor, career advancement may depend on your circulation and database knowledge. In this session, you’ll learn the latest circulation trends, including leveraging circulation for editorial, and yes, understanding your audit statement.
Speakers:

• Karlene Lukovitz, principal, MediaLink, and former editor, Circulation Management magazine and former VP, communications, BPA Worldwide
• Toni Nevitt, president, eMediaAdvantage

3:00–4:00 pm
Extreme Makeovers: Azbee Excellence Clinic
This interactive, roundtable session will provide immediate feedback on how to improve attendee publications. We divide the discussion into categories, with conference speakers, award-winning editors, and other experts choosing the publications to discuss from attendee submissions. All attendees will meet face-to-face with the experts.

Conference fees

Register online (credit card required) or
get a printable registration form (1.2MB PDF).

Full Conference, by July 13:

• Member: $395
• Nonmember: $495

Full Conference, after July 13:

• Member: $475
• Nonmember: $675

One-Day, by July 13:

• Member: $230
• Nonmember: $285

One-Day, after July 13:

• Member: $330
• Nonmember: $385

Banquet-only fees

• By July 13: $140
• After July 13: $165

Hotel

The Roosevelt Hotel
Madison at 45th
New York, NY
Conference rate is $229 a night if you reserve by July 9.
Call 888-833-3969 and ask for the ASBPE rate.

Azbee FAQ

Winners in all categories, both national and regional, will be notified via fax and email in April, although the specific honor (i.e., gold, silver, or bronze) are not disclosed at that time. These finalists will also be announced on the Society Web site.
Awards received by winners in our four regions will be announced at ASBPE regional ceremonies to be held this spring/summer, prior to the national Azbee Awards of Excellence banquet.
Awards received by national winners will be announced at the Azbee Awards of Excellence Banquet at New York City’s Roosevelt Hotel on Thursday, Aug. 2. The program, from 5:30–10:30 p.m., begins with the Azbee Award reception, followed by the dinner, and recognition of all winners.