Lifetime Achievement Award Winner Julia Homer Discusses What Matters Most in Journalism

At her address at the ASBPE National Awards banquet, Julia Homer spoke about what she believes is the most important thing to keep in mind as a journalist and what it takes to be a leader in a B2B editorial setting.

Watch the video, or read the transcript appearing below.


Julia Homer: It is especially, more than ever, to develop your brand, to be the master of all media. And if you’re going to be a leader in your organization, again I think back to what the first publisher of CFO said to me, and this guy was a CPA, but he was also a brilliant salesperson, as it happened, and what he said was: “All that matters is what’s in it for them. What’s in it for your audience? Why should they give a damn about what you write?”

And that has to be the focus of everything you write; you have to always keep that in mind. He drilled that into me; I drilled it into everybody I came into contact with.

And then finally the last thing I wanted to say was, I fell into the job.