Behind The Byline

Interesting piece on Poynter about being clear with readers whether they’re viewing a guest contribution or a staff piece. Seems to me a simple label in the headline can work. “Guest: Headline” or “Perspective: Headline” … even perhaps … read more

6 Tips For Freelancers (And Their Clients)

By Thomas Temin The rise of social media and other new forms of marketing have created tremendous freelance opportunities for former business-to-business editors. Even Fortune 500 companies are leanly staffed and look to freelancers for a lot of … read more

Youth Wins The Day … And Our B2B Writing Award

The ASBPE Foundation‘s second annual student-writing-award collaboration with the Association for Education in Journalism and Mass Communication (AEJMC) resulted in Canadian journalism student Virginia Sexsmith winning for an article she wrote about the troubled profession of print copy-editing. … read more

The Stephen Barr Award Turns Ten

By Roy Harris As a presenter at ASBPE’s annual honors for B2B journalism excellence, the Azbees, I always get emotional presenting their crown jewel: The crystal trophy representing the Stephen Barr Award. Stephen Barr was a friend, as … read more

Are Your Sources Ethical?

By Mark Schlack At ASBPE, we are very active in promoting ethics in publishing. The 800-lb gorilla in that discussion is the relationship between editorial and advertising. However, there are some 400-lb gorillas in the same room and … read more

Ground Rules For Selling Out

“The integrity of the editorial stream is lost,” says Paul Conley. Here are his tips on native ads and other challenging dynamics, as delivered at the annual ASBPE conference.