Interesting piece on Poynter about being clear with readers whether they’re viewing a guest contribution or a staff piece. Seems to me a simple label in the headline can work. “Guest: Headline” or “Perspective: Headline” … even perhaps … read more
Month: August 2013
Ethics Update: In The 21st Century, ‘Truth’ Retains Status As Key Ethics Guidepost For Journalists . . . Maybe?
By Howard Rauch In the 20th Century, “truth” was a key guidepost emphasized in most journalism organization ethics codes. Back then, the usual accompanying tenets were independence, minimize harm and accountability. But the 21st Century has brought digital … read more
6 Tips For Freelancers (And Their Clients)
By Thomas Temin The rise of social media and other new forms of marketing have created tremendous freelance opportunities for former business-to-business editors. Even Fortune 500 companies are leanly staffed and look to freelancers for a lot of … read more
Youth Wins The Day … And Our B2B Writing Award
The ASBPE Foundation‘s second annual student-writing-award collaboration with the Association for Education in Journalism and Mass Communication (AEJMC) resulted in Canadian journalism student Virginia Sexsmith winning for an article she wrote about the troubled profession of print copy-editing. … read more
The Stephen Barr Award Turns Ten
By Roy Harris As a presenter at ASBPE’s annual honors for B2B journalism excellence, the Azbees, I always get emotional presenting their crown jewel: The crystal trophy representing the Stephen Barr Award. Stephen Barr was a friend, as … read more
Are Your Sources Ethical?
By Mark Schlack At ASBPE, we are very active in promoting ethics in publishing. The 800-lb gorilla in that discussion is the relationship between editorial and advertising. However, there are some 400-lb gorillas in the same room and … read more
Join the ASBPE Chicago Chapter for a THIRD THURSDAY event!
Join the ASBPE Chicago Chapter for a THIRD THURSDAY event! This month, the Chicago chapter of the ASBPE is participating in the Third Thursdays— a new way for to network and learn with colleagues in your area. Enjoy … read more
Ground Rules For Selling Out
Looking Forward To Growing The ASBPE With You
By Mark Schlack This post is adapted from Mark’s speech at the 2013 ASBPE National Editorial Conference. I’m very honored and excited to take on the role of president of the ASBPE at a very exciting time in … read more