Hat tip to Brian Carlson of CIO for sharing this Digiday piece. Jeff Dearth nails it: “Over time, I think, it erodes a reporter’s ability to report the ‘truth’ when it comes to the companies they’re shilling for. Ultimately, that’s what readers are looking for and what represents the true value in the media/reader relationship.” The key here is “over time.” Comfort and validation from traffic gains driven by native ads written by editors is false and short-lived. Of course readers don’t bolt immediately. Reputations can erode slowly. Publishers traditionally trade audience for ad dollars; trading integrity instead is not sustainable and just opens the brand to competition from independent journalists. ~ JC
- 2018 ASBPE National Conference & Azbee Awards Banquet May 10, 2018
- 2018 Azbee Awards Banquet for New England and Northeast Regions April 25, 2018
- 2018 ASBPE Heartland Region Azbee Awards Luncheon April 20, 2018
- 2018 ASBPE Upper Midwest Regional AZBEES Awards Dinner April 19, 2018
- Freelance B2B Industrial Content Writer—Water Online April 9, 2018Water Online Horsham , Pennsylvania
- Analyst Partner—Spotlight Analyst Relations March 21, 2018Spotlight Analyst Relations Kansas City, Kansas
- Technology Reporter—MeriTalk March 11, 2018MeriTalk Alexandria , Virginia
- Copy Editor—MeriTalk March 11, 2018MeriTalk Alexandria, Virginia
- Staff Writer/Editor—Rowland Publishing March 1, 2018Rowland Publishing Tallahassee, Florida