Upcoming native ad webinar definitely is timely event
“Making native content work for your publication” – ASBPE’s May 13 webinar – couldn’t have come at a better time. The emergence of “native” practice – allegedly a spin-off of the “content marketing” approach – has been followed by a seemingly endless parade of disputes addressing ethical concerns. There also have been conflicting blogs over whether native advertising is the wave of the future or not long for this world.
Undoubtedly the most significant uproar yet resulted from the American Society of Magazine Editors announcement of new editorial guidelines. Causing the most stir was the impression that the previous native advertising advisory had been watered down. Key concern: publishers would now have free rein to assign the job of creating native ad content to staff editors.
A detailed analysis of the ASME incident is this issue’s lead item. You have an excellent opportunity to further pursue possible implications at the upcoming webinar. According to promotion material for the event, editors can overcome native ad hurdles “without sacrificing your ethics.”
There’s still time to register. The one-hour session – free to ASBPE members — will convene at 1pm ET/12-1pm CT. Session moderator is Pete Wiltjer, principal, Pete Wiltjer Marketing Group. Panelists include Joe Carbonara (Editor, Foodservice Equipment & Supplies, Editorial Director, Zoomba Group); Kayley Bogden (Project Manager, Custom Marketing Solutions); Frank Kalman (Senior Editor; Human Capital Media).
- As ‘red flag’ precaution, Berendzen advises look-before-you link fact-checking policy When asked to identify manuscript “red flags” that signal a need to verify facts, many B2B editors have no immediate response.
- More thoughts about using accuracy checklists. Here is NPR’s version. B2B editors still may need a document tailored to their content verification needs. A standard accuracy checklist providing guidelines during the story assignment process remains a missing link in many B2B editors fact-checking process.
- ASBPE Virtual Roundtable highlights: Performance analysis required when addressing fact-checking dilemmas; accuracy snafus could create competitive distress How does an editorial manager incorporate fact-checking when a large team of editors is spread thin?
- Freelance writers and editors must share fact-checking responsibilities The “Columbia Journalism Review” report on the “Rolling Stone” campus rape article had some extra resonance for a freelancer.
- AP’s Tom Kent: The time has arrived for robotics journalism ethical checklist Mentioning the subject of robotics to journalists will produce anything from cries of ethical outrage to curiosity about possible benefits.
- Best way to reinforce ethics principles? Gannett guidelines offer on-target advice What are six ways editorial managers can reinforce to staff members the importance of news gathering ethical practice?
- ASME native ad fracas may reflect added squeeze on editorial integrity Practices undermining editorial integrity, whether deliberate or not, seem to surface at a never-ending pace.
- Need help verifying social media content? Check out Verification Junkie and Journalist’s Resource Rundowns on at least 29 resources that help verify social media posts are available at two sites: Verification Junkie and Journalist’s Resource.
- Thinking about finally creating a tailored ethics code? BuzzFeed’s new Editorial Standards and Ethics Guide offers instructive value. BuzzFeed, the high-powered website that seems to be constantly making news, has done it again.
- Online News group’s ethics code draft addresses ‘fixing’ quotes, altering archives The Online News Association ethics code, still a work in progress, offers several practical accuracy-related guidelines for B2B editors, but the 2,200-plus-member group also is developing cogent approaches to the ...