The 2017 B2B Media Success Conference—Your connection to the best in B2B excellence
Award-winning journalists and expert teachers will share their secrets to success in the 2017 ASBPE national conference and Azbee Awards Banquet. Join us May 17-18 for this dynamic annual event. You’ll leave with a growing network of industry experts, fresh insights on the latest trends and the inspiration to chart your path to excellence.
May 17-18, 2017
The Poynter Institute | St. Petersburg, Florida
We’re bringing together the best of Poynter and ASPBE in this year’s ASBPE national conference and Azbee Awards Banquet, May 17-18, 2017.
Expert teachers and industry leaders will take you beyond the basics to the strategies and techniques that spell success for your B2B publication.
You’ll get insights and best practices to build your road map for success. You’ll also get unlimited opportunities to connect with your B2B peers and network with industry experts.Register now!
May 17-18, 2017
Schedule of events:
2:00-5:00 pm — ASBPE Board meeting
6:30 pm — Welcome Reception
7:15 pm — Join the ASBPE Board for Dinner
9:00 am – 5:00 pm —Conference
The Poynter Institute
801 Third Street South
St. Petersburg, FL 33701
Rooms available at:
Courtyard by Marriott St. Petersburg Downtown
300 4th St N, St. Petersburg, FL 33701
Hampton Inn & Suites St. Petersburg Downtown
80 Beach Dr. NE, St. Petersburg, FL 33701
Use the links above or call the hotel of your choice directly and book under the “Poynter” room block. Complimentary breakfast included. Shuttle service will be provided to & from these hotels at The Poynter Institute.
Early bird pricing through April 18:
ASBPE members: $325
Regular pricing after April 18:
ASBPE members: $425
Stay and Explore St. Pete:
Relax on the brilliant white sand of some of the nation’s best beaches in St. Petersburg and Clearwater. Or consider an weekend getaway at Honeymoon or Caladesi Island. Tour the Salvador Dail Museum, a unique architectural achievement that houses more than 2,000 works by the Spanish surrealist. Or visit Busch Gardens, an exciting blend of animals, shows and world-class roller-coasters that’s just a short drive from St. Petersburg.
2:00 – 5:00 pm – ASBPE Board Meeting
6:30 pm – Welcome Reception – 400 Beach Seafood and Taphouse
Meet and mingle with fellow B2B colleagues at a networking reception to kick off our once-a-year national event. Complimentary appetizers; cash bar available.
7:15 pm – Join the ASBPE Board for Dinner – 400 Beach Seafood and Taphouse
Join the ASBPE Board of Directors for a casual networking dinner. Learn about ASBPE’s mission and hear from committee leaders on open volunteer opportunities. Note: This is a Dutch-treat event; visit www.400beachseafood.com for menu & pricing.
All events held at The Poynter Institute
9:00 am – Registration Open
Meet and greet conference attendees and get your caffeine fix at our coffee station.
9:30 am – Speed Networking
Kick off the day with speed networking facilitated by ASBPE board members. Mix, mingle and engage with fellow B2B reporters, designers and editors from across the country.
Editors, please bring 5-10 copies of a recent publication. Freelancers, please bring business cards and any sample work. Space within the networking area will be provided to exchange information and ideas throughout the day.
10:00 am – Welcome
ASBPE President Jessica Zemler
10:05 am Poynter Keynote: Audience Engagement that Matters
Katie Hawkins-Gaar, Digital Innovation Faculty, The Poynter Institute
Thanks to social media, we’re better connected to our readers and viewers than ever before. How do we make the most of it? Katie Hawkins-Gaar, digital innovation faculty at Poynter and former editor of CNN iReport, will share examples of meaningful audience engagement and outline steps to build real connections with your audience.
11:30 am – National Azbee Awards Luncheon
Join ASBPE as we announce winners of the 2017 National Azbee Awards and recognize the outstanding work of leading B2B magazines, newsletters, and digital media. Individuals receiving the Young Leader Scholarship, the Stephen Barr Award and the Lifetime Achievement Award will also be honored.
2:00 pm – How We Did It: 4 Stories of B2B Success
Four, 15-minute rapid-fire case studies of B2B excellence from this year’s Azbee Award Winners, followed by an interactive panel discussion. Moderated by Azbee Award Chair and former ASBPE President Amy Fischbach, hear from the 2017 winners of:
- Magazine of the Year
- Website of the Year
- Newsletter of the Year
- Cross-Platform Package of the Year
3:45 pm – Keynote: How to Write Short: Word Craft for Fast Times
Roy Peter Clark, Senior Scholar Emeritus, The Poynter Institute
In this ever-changing Internet age, short-form writing has become an essential skill. In this session, Clark, author of 18 books on writing, language and journalism, will cover how to write effective and powerful titles and headlines for the social media age. With examples from the long tradition of short-form writing in Western culture, he’ll guide writers in crafting brilliant prose, even in 140 characters.
4:45 pm – Closing Remarks
ASBPE President Jessica Zemler
5pm – Event EndsRegister now!