Get Social (Media, That Is)

From online communities to social networks to virtual worlds, learn how to harness the power of social media.

YouTube, Linked In, Second Life, FaceBook.

Join ASBPE for lunch Friday, March 28, and explore how to extend your editorial brand into the world of Web 2.0. Hear the secrets of a distinguished panel of digital content experts who have successfully integrated social media into their publications’ reader-engagement activities.

You’ll learn how to use social media to…

• build reader interaction and grow circulation
• facilitate networking among peers and aid readers' professional development
• recharge existing e-products and print products

And find out how…

• organizations that B2B publications cover are migrating to, and benefiting from, social media
• to track trends in social media and stay head of the curve
• to plan, launch, and integrate social media into editorial plans and reader-interaction strategies

Meeting Details

When: Friday, March 28, from 12:30 p.m. to 2:30 p.m.

Where:

The New York Public Library’s Science Industry and Business Library
188 Madison Avenue, at 35th St, Conference Room 18 (lower level)
New York, NY 10016
Directions

To be served: Boxed lunches

How to attend: To reserve your place, send payment (credit card or check payable to ASBPE) by March 14 with a completed reservation form (80K Word doc) to either of the contacts listed on the form.

• If paid by March 14: $30 for ASBPE members and journalism students (w/ current ID); $40 for nonmembers.
• If paid after March 14: $40 for ASBPE members and journalism students (w/ current ID); $50 for nonmembers.

Special Bonus!! For groups of three or more, each person gets $5 off the registration fee. Each member who registers and brings a nonmember guest receives $5 off the member’s registration fee.

Plus: Three lucky attendees will each receive a copy of the newly released How to Make Real Money in Second Life, by Rob Freedman.

This indispensable and informative book examines how companies, nonprofits, and individuals are leveraging Second Life to boost their income and build their brand identity. Touted by technology analysts as the new face of the Internet, the 3-D virtual world is creating new modes of interactive communication. Toyota is letting customers test drive its latest models virtually; Coldwell Banker is giving homebuyers the chance to walk through a 3-D representation of a real house; and Dell is handing out the keys to its factory and letting customers build their own computer and then buy it. In essence, the virtual platform gives organizations and individuals the opportunity to leverage the Internet in an entirely new way. Today, no industry is untouched by the move to virtual reality.

About the Panelists

ROBERT FREEDMAN is past president of the American Society of Business Publication Editors and author or editor of four books: How to Make Real Money in Second Life, Journalism That Matters (with Steven Roll), Broker to Broker, and Best Practices of the Business Press. Robert has spoken at dozens of professional conferences and appeared on C-SPAN Book TV with Rebecca Smith and John Emshwiller of The Wall Street Journal to discuss their book 24 Days, about the fall of Enron, and on C-SPAN 2 for a National Press Club discussion about the influence of trade groups in the media. Robert has been a journalist since 1988, reporting and editing for a variety of business publications, including REALTOR Magazine, published by the National Association of REALTORS, Housing & Development Reporter, and Apartment Finance Today.

ALEX KAM is vice president, digital strategy and business development, for ALM, a media company serving legal and business professionals. Alex has a long history in the Internet space having been responsible for launching and managing HBO and Major League Baseball’s new media businesses and websites. As general manager of MLB’s online initiatives, Alex led the consolidation of all the major league baseball team online businesses and the league business into one comprehensive portal. At HBO he was responsible for structuring distribution deals both through cable satellite and online for HBO and Cinemax programming as well as setting up new digital initiative including an online stock footage business. At ALM, Alex is charged with setting the direction and supporting ALM’s rapidly growing Web business.

STEPHEN WELLMAN is editorial director of business mobility, TechWeb Network, as well as editor-in-chief of the blog Over the Air and Grok on Google, the only email newsletter that chronicles the Web's leading agent of change. Stephen has been tasked with creating email newsletters and other forms of online content that address the needs of the mobility marketplace. He has chaired numerous wireless and telecom industry events and has been a featured speaker at high-profile conferences and business strategy seminars. Stephen most recently served as editorial director for FierceMarkets and executive editor of FierceWireless, a daily email newsletter that covers the wireless industry. Prior to his positions with FierceMarkets, Wellman worked with media ASP Vocus, where he served as editorial director, and online e-tailer VarsityBooks.com, where he helped to
develop online content and marketing strategy. Stephen is a graduate of the University of Chicago.

ELIZABETH GLAGOWSKI, the panel moderator, is managing editor, interactive, for 1to1 Media. Glagowski leads the editorial production of 1to1 Media's online content, including 1to1 Weekly and The Marketing Xfactor e-newsletters, as well as the 1to1 on the Run podcast series. She is also a contributing writer to 1to1 Magazine and 1to1 Media's daily blog. Previously she served as director of Web content and design for 1to1 Media. Prior to joining 1to1 Media, Liz was the Web editor for Internetnews.com.

Previous Events

Dare to Be Digital: Part II

Attendees learned how B2B publishers are gaining a competitive edge by digitizing their print publications.

At our November 2007 event, we explored ways to extend editorial brands into the digital realm. A panel revealed how each successfully launched digital magazines to supplement or replace their print products. Afterward, we met representatives of top industry vendors and saw firsthand how their software worked.

Attendees found out how to:

• find the right fit for a digital magazine within overall content strategy.
• harness the latest software to retain the tactile experience of a print publication while allowing for innovative packaging and presentation.
• incorporate a range of functionality, including media sharing, archiving, widgets, links, blogs, and personal pages into digital publications.
• select the best vendors to meet their needs.
• launch their own digital publications —— and get a leg up on the competition.

Spreadsheeting Your Way to a Scoop

At our first-ever webinar, editors learned how Excel tools can improve your financial reporting. Missed it? Purchase a CD.