Get Social (Media, That Is)
From online communities to
social networks to
virtual worlds, learn how to harness the power of social
media.
YouTube, Linked In, Second Life, FaceBook.
Join ASBPE for lunch Friday,
March 28, and explore how to extend your
editorial brand into the world of Web 2.0. Hear the secrets
of a distinguished
panel of digital content experts who
have successfully integrated social media into their
publications’ reader-engagement
activities.
You’ll
learn how to use social media to…
- build reader interaction and grow circulation
- facilitate
networking among peers and aid readers' professional
development
- recharge existing e-products and print
products
And find out how…
- organizations that B2B publications cover
are migrating to, and benefiting from, social media
- to track trends in social media and stay head of
the curve
- to plan, launch, and integrate social media into
editorial plans and reader-interaction strategies
Meeting Details
When: Friday, March 28, from 12:30 p.m. to 2:30
p.m.
Where:
The New York Public Library’s
Science Industry and Business Library
188 Madison Avenue, at 35th St, Conference
Room 18 (lower level)
New York, NY 10016
Directions
To be served: Boxed lunches
How to attend: To
reserve your place, send payment (credit card or check
payable
to ASBPE) by
March 14 with a completed
reservation form (80K Word doc) to either of the
contacts listed
on the
form.
- If paid by March 14: $30 for ASBPE members
and journalism students (w/ current ID); $40 for
nonmembers.
- If paid after March 14: $40 for ASBPE members and
journalism students (w/ current ID); $50 for nonmembers.
Special
Bonus!! For groups of three or more, each person gets $5 off
the registration
fee. Each
member who registers and brings a
nonmember guest receives $5 off the
member’s registration fee.
Plus: Three
lucky attendees will each receive a copy of the newly
released
How to Make
Real
Money in Second Life, by Rob Freedman.
This indispensable and informative
book examines how companies,
nonprofits, and
individuals
are
leveraging Second Life to boost
their income and build their
brand identity.
Touted
by
technology analysts as the new
face of the Internet, the 3-D
virtual world is
creating
new
modes of interactive communication.
Toyota is letting customers test
drive its latest
models virtually; Coldwell Banker
is giving homebuyers the chance
to walk
through a
3-D
representation of a real house;
and Dell is handing out the keys
to its
factory
and letting
customers build their own computer
and then buy it. In essence,
the virtual platform gives
organizations and individuals
the opportunity to leverage the
Internet
in an entirely
new way. Today,
no industry is untouched by the
move to virtual reality. About
the Panelists
ROBERT
FREEDMAN is
past president of the American
Society of
Business Publication Editors
and
author or editor of four books:
How to Make Real Money
in Second Life, Journalism
That Matters (with
Steven Roll),
Broker
to Broker, and Best
Practices of the Business
Press. Robert has
spoken at dozens of professional
conferences
and appeared on C-SPAN
Book TV with Rebecca Smith
and John Emshwiller of The
Wall Street Journal to
discuss their book 24 Days, about
the fall of Enron, and on C-SPAN
2 for a National
Press Club discussion about
the influence of trade groups
in the media. Robert has
been a journalist since 1988,
reporting and editing for a
variety of business
publications, including REALTOR
Magazine, published by the
National Association of
REALTORS, Housing & Development
Reporter, and Apartment
Finance Today.
ALEX
KAM is vice president, digital
strategy and business
development, for ALM, a media
company
serving legal and business
professionals. Alex has a long
history in the Internet space
having been responsible for
launching and managing HBO
and Major League Baseball’s
new media businesses and websites.
As general manager of MLB’s
online initiatives,
Alex led the consolidation
of all the major league baseball
team online businesses and
the league business into one
comprehensive portal. At HBO
he was responsible for
structuring distribution deals
both through cable satellite
and online for HBO and
Cinemax programming as well
as setting up new digital initiative
including an online
stock footage business. At
ALM, Alex is charged with setting
the direction and
supporting ALM’s rapidly
growing Web business.
STEPHEN
WELLMAN is editorial
director of business mobility,
TechWeb
Network, as well
as editor-in-chief
of the blog Over
the Air and Grok
on Google, the only
email
newsletter that chronicles
the
Web's leading agent of change.
Stephen has been tasked with
creating email
newsletters and other forms
of online content that address
the needs of the mobility
marketplace. He has chaired
numerous wireless and telecom
industry events and has
been a featured speaker at
high-profile conferences
and business strategy seminars.
Stephen most recently served
as editorial director for
FierceMarkets and executive
editor of FierceWireless,
a daily email newsletter
that
covers the wireless industry.
Prior
to his positions with FierceMarkets,
Wellman worked with media
ASP Vocus, where he
served as editorial director,
and online e-tailer VarsityBooks.com,
where he helped to
develop online content and
marketing strategy. Stephen
is a graduate of the University
of Chicago.
ELIZABETH
GLAGOWSKI, the
panel moderator, is managing
editor,
interactive, for 1to1
Media. Glagowski leads
the editorial production
of 1to1
Media's online content,
including
1to1 Weekly and The Marketing
Xfactor e-newsletters,
as well as the 1to1 on
the Run
podcast series. She is
also a contributing writer
to
1to1 Magazine and 1to1
Media's daily
blog. Previously she served
as director of Web content
and design for 1to1 Media.
Prior to
joining 1to1 Media, Liz
was the Web editor for
Internetnews.com.
Previous Events
Dare to Be Digital: Part II
Attendees learned how B2B
publishers are gaining a competitive edge
by digitizing their print publications.
At our November 2007 event, we
explored ways to extend editorial brands into the digital
realm. A panel revealed how each
successfully launched digital magazines to supplement
or replace their print products. Afterward, we met representatives
of top industry vendors and saw firsthand how
their software worked.
Attendees found out how to:
- find the right fit for a digital magazine
within overall content strategy.
- harness the latest software to retain
the tactile experience of a print publication while allowing
for innovative packaging and presentation.
- incorporate a range of functionality,
including media sharing, archiving, widgets, links, blogs,
and personal pages into digital publications.
- select the best vendors to meet their
needs.
- launch their own digital publications —— and
get a leg up on the competition.
Spreadsheeting Your Way to a Scoop
At our first-ever webinar, editors learned
how Excel tools can improve your financial reporting. Missed
it? Purchase a CD.
Stock analysts do it…so can you!
From calculating profit margin and earnings per share to
graphing P/E ratio, you can learn how to use Excel’s
powerful number-crunching capabilities to get the news behind
the financial statements at the companies you cover.
ASBPE’s first webinar helped writers extend their reportorial
savvy into the world of company financial statements. If
you missed it, don’t worry—you can order a copy
on CD. Learn about Excel tools that top-tier investigative
journalists use to enhance the breadth and depth of their
financial reporting, uncover hidden problems in company performance,
estimate market share — and beat the competition in
disclosing the next corporate scandal. To purchase a copy,
contact us at info@asbpe.org.
What You’ll Learn from the CD
- What the key business indicators are and
how to analyze them when reviewing firm performance;
- How to use Excel spreadsheets to calculate
key business indicators such as profit margin, earnings per
share, price-earnings (PE) ratio and market value; and
- How to convey to your audience the significance
of these indicators as you report on financial issues.
Watch this site for exact dates on upcoming
seminars.
Chapter Discussion Group
All editors and writers, particularly
those based in the New York area, are invited to join the
chapters discussion group, hosted by Yahoo. The groups
home page is groups.yahoo.com/group/NY-ASBPE.
Forums like these are great opportunities to network and
share ideas with your peers.
Past Chapter Events
- Readers, circulation, and audience
development
Today readers have more media options available to them than
ever before. Attendees learned strategies to capture — and
keep — readership.
- Award-winning journalism: Reporting
the story that gets recognized
What are the elements that make a story exceptional? And
once you've taken the top prize, where do you go from there?
Winners of several prestigious journalism contests told the
answers.
- Surviving in today’s
tough B2B editorial environment
Editorial consultant outlines how editors can add value for
their publishers.
New York Chapter
Officers
President
Warren S. Hersch
Senior Editor, Advanced Markets and Sales
National
Underwriter Life & Health
The
National Underwriter Company
33-41 Newark Street
Hoboken, NJ 07030
(201) 526-1235
Fax: (201) 526-1260
whersch@nuco.com |
Vice President
Janice Tuchman, Editor-in-Chief
Engineering
News-Record
The
McGraw-Hill Companies
Two Penn Plaza, 9th floor New York, NY, 10121-2298
(212) 904-3251
Fax: (212) 904-2820
jan_tuchman@mcgraw-hill.com |
| |
| Board
Members At Large |
Joe Fleischer,
Chief Technical Editor
Customer
Management Insight
CMP Technology
11 West 19th Street, 3rd Floor
New York, NY 10011
(212) 600-3331
joef@icmi.com |
Keat Foong, Executive
Editor
Multi-Housing
News
Nielsen
Business Media
770 Broadway
New York, NY 10003
(646) 654-4490
Fax: 646-654-4499
kfoong@multi-housingnews.com |
Ginger Conlon,
Editor-in-Chief, Publications
1-to-1
Magazine
Peppers & Rogers
Group
20 Glover Avenue
Norwalk, CT 06850
(203 )642-5341
Ginger.Conlon@1to1.com |
Deborah Nason, freelance
business journalist
www.c4sb.com
P.O. Box 46
Guilford, CT 06437
(203) 414-1600
debnason@gmail.com
|
Return to the ASBPE
Chapters Page
|