Join us for the ASBPE Chicago Chapter’s Spring Social!

End your workday with a happy hour or two, courtesy of the ASBPE’s Chicago Chapter.

Spend the evening enjoying riverfront scenery, adult beverages (one ticket per attendee, then cash bar) and heavy appetizers (complimentary), while meeting and mingling with old colleagues and new acquaintances. The event also will include raffle drawings for prizes.

When: Thursday, May 23, 5:30 to 8:00 p.m.

Where: Rivers Restaurant, 30 S. Wacker Dr., Chicago (Located in the Mercantile Exchange building, just two blocks from Union Station and Ogilvie Transportation Center)

Cost: Free to ASBPE members, $10 for nonmembers

RSVP: Betty Hintch, ASBPE Chicago Chapter Treasurer, bhintch4399@wowway.com

Please reply by May 20. Space is limited, so make your reservation today!

ASBPE Chicago Chapter’s 2012 Fall Workshop

And the AZBEE Goes To … Award-Winning Editorial Strategies from ASBPE’s Finest

Please note date change: New date is Nov. 16.

This fall, the Chicago Chapter of ASBPE will be hosting a half-day workshop featuring insights and examples from winners of this year’s Azbee Awards, including Magazine of the Year Music Inc. The event will address editorial and design content for both print and online B2B media.

ASBPE members, non-members and students are welcome to attend!

When: Friday, Nov. 16, 8:30 a.m. to 1:00 p.m. (includes continental breakfast)

Where: DePaul University’s O’Hare campus, 8770 W. Bryn Mawr Ave., Ste. 100, Chicago, IL 60631

Cost: $10 for members; $20 for non-members; Free to students

The workshop will include a magazine swap and three raffle drawings for attendees. It will be followed by a Dutch treat networking lunch at a nearby restaurant.

Register now.

If you’d like to participate in one of our workshop panels, please email Chicago Chapter President Debbie Cassell at debbiecassell@yahoo.com.

ASBPE Midwest-South Region awards banquet set for July 26

Please join the Chicago Chapter and Midwest-South Region of the ASBPE for an Azbee Awards Evening in Italy!

When: Thursday, July 26, 2012
Where: Tutto Italiano Ristorante, 501 S. Wells, Chicago, IL (Located near red and blue line stops, as well as Union Station, plus the on-ramp for I94; two parking lots are available across the street at $8 each)

Agenda:
6 p.m. — Networking (cash bar)
7:30 p.m. — Dinner and awards presentation

Cost:
$70 for ASBPE members (Click here to become a member.)
$80 for non-members

Click here to register for the awards banquet!

SAVE $10 on your registration by becoming an ASBPE member. Join today for as little as $50 for freelancers or $75 staff edtitors and designers annually. ASBPE is the leading association for B2B editors and designers. As an ASBPE member, you’ll receive discounts on chapter events, Azbee Award entries, Webinars, and much more.

Questions?
Email Chicago Chapter President Debbie Cassell at debbiecassell@yahoo.com.

ASBPE Hosts Digital Bootcamp in Chicago


ASBPE Hosts Spring Bootcamp in Chicago

The Chicago chapter of ASBPE recently hosted its first Digital Bootcamp at Columbia College in Chicago.

Storified by ASBPE · Wed, May 16 2012 16:29:57

The event, entitled “The Rules of Engagement” covered topics such as digital ethics, digital issues and apps, SEO and writing for the web as well as how to engage with readers, potential clients and even senior management when it comes to social media. Using Storify, a publishing platform, ASBPE aggregated the following excerpts from the event. Members can download the presentations at http://www.asbpe.org/asbpe-chicago-bootcamp-presentations

Ethics

Presented by Mark Schlack, Vice President of Editorial, TechTarget; and Harry McCracken, Editor-at-Large, Time magazine and Time.com
Does it make sense to have an ‘ethics watchdog’ at your company? #asbpebootcampASBPE
From Mark Schlack — Editorial sponsored products are on the rise #asbpebootcampASBPE
From MSchlack – Readers will consume vendor or custom content, they generally see editorial as more credible #asbpebootcampASBPE
When working with sales — create working titles and 1 graf abstracts that summarize the angle #asbpebootcampASBPE
Is the sponsor calling the shots or am I? from @harrymccracken #asbpebootcampASBPE
Mobile Apps
Presented by Jessica Zemler, Editor, DVM360.com
Learning about the mobile app for http://www.dvm360.com/ #asbpebootcampASBPE
app staff is 1 editor, 1 art director, 1 web developer; edit content pool + directors #asbpebootcampASBPE
For apps — strong graphics, video & audio and concise are musts #asbpebootcampASBPE
SEO and Writing for the Web
Presented by Erin Erickson, Sr. Digital Editor, Putman Media
Erin Erickson: "SEO is similar to shopping at a large bookstore with thousands of books to choose from." #asbpebootcampASBPE
Do it: Examine the keywords that lead people to your site. (We use Omniture SiteCatalyst) #asbpebootcampASBPE
Determine your site’s most popular articles – gives idea of hot topics. Helps you know readers. Be specific w those heds! #asbpebootcampASBPE
SEO tip: Don’t leave out words in headlines or content that might seem redundant in your magazine #asbpebootcampASBPE
Social Media Engagement and Branding
Presented by Darcy Lewis and Chuck Bowen
@writedarcylewis Whatever you do re: yourself and your brand: be consistent and be comfortable #asbpebootcampASBPE
per @writedarcylewis re: managing your own brand: Keywords matter on LinkedIn too #asbpebootcampASBPE
Per Chuck Bowen re: social media — articulate what you want to do and what you don’t’ want to do #asbpebootcampASBPE

Digital bootcamp: Early-bird deadline extended to April 6

The early-bird deadline for the Digital Bootcamp: The Rules of Engagement in Chicago has been extended to Friday, April 6th! Take advantage of this special offer now to lock in the lowest price for your registration.

Register before April 6 and pay just $75 for your registration. Prices then increase to $100 for ASBPE members and $125 (for non-members) after that date. If you want to join ASBPE to save on your registration fees, click here.

Click here to register now for the April 20, 2012 bootcamp.

ASBPE is kicking off its 2012 Digital Bootcamp series with a half-day event in Chicago. The event, aptly named, Digital Bootcamp: The Rules of Engagement will include four hours of hands-on training for writers, editors, directors and more. The Boot Camp series is a modification of ASBPE’s National Conference and will be held in four cities throughout 2012, each for a half-day workshop.

Rules of Engagement Agenda

8-9 — Networking breakfast. We provide the bagels and coffee, you provide the business cards and discussions.

9-9:50 — Keynote Address: Ethics are Critical in the Digital Age. ASBPE National Board membersHarry McCracken and Mark Schlack will tackle the topic of Ethics in the 21st century. Something of a continuation of the 2011 National Conference discussion, this 50-minute session will include an interactive discussion on what is ethical in digital journalism, what isn’t ethical, and what you should do if you don’t agree.

10-10:50 — There’s an App for That: Going Mobile: Jessica Zemler, editor of dvm360.com — the 2011 ASBPE Website of the Year — will discuss dvm360’s iPad app and demonstrate the app’s interactive elements, such as videos, photo galleries, calculators and informative pop-ups.

11-11:50: — Attract More Readers on the Web: SEO Strategies & Web Writing: ASBPE National Vice President Erin Erickson will dissect the topic of how to write for the web in a way that your stories will be seen. She’ll provide SEO best practices as well as examples to take home to your publishers and fellow editors.

12-12:50 — What Works: Social Media Success Stories: This panel discussion will cover success B2B stories in social media — what worked, what didn’t, why? The Chicago chapter has put out a call for social media success stories from ASBPE members, which can fuel the panel, as well.

Current panelists include:

  • Jessica Zemler will talk about setting up a fan-gated promotion on your Facebook page
  • Darcy Lewis, Chicago Chapter Board member and freelance writer, will talk about finding freelance work through Facebook

If you are interested in serving on this panel, email Chicago Chapter President Debbie Cassell atchicago@asbpe.org

Follow or participate in the event on Twitter at #asbpebootcamp


ASBPE Education Committee Announces 2012 Line-Up

ASBPE Education Committee Announces 2012 Line-Up

Get Ready. Set. Mark your calendars. The ASBPE Education Committee has announced its 2012 event line-up. More details will be made available on your Chapter’s page as information becomes available.

ASBPE Events in 2012

January 2012

Cleveland Chapter
Thurs., Jan. 26
Networking Happy Hour,
Where: TBD, Independence, OH

February 2012

Kansas City Chapter
Feb. 8
State of the B2B Industry
Speakers: David Doherty, Group Sales & Marketing Director, Advanstar, and Jim Lucy, Chief Editor for Electrical Wholesaling Magazine, Penton
When & Where: Noon-1:30 pm at Buca Di Bepo on the Country Club Plaza in Kansas City

Cleveland Chapter
Thurs., Feb. 23
Cleveland Chapter Networking Happy Hour,
Location TBA, Tremont neighborhood, Cleveland

Date TBA
Lunch and learn speaker event, Cleveland

March 2012

Cleveland Chapter
Date TBA
Cleveland Chapter Monthly Networking Happy Hour

April 2012

Kansas City Chapter
April 11
Editorial Leadership
Speaker: Pam Kufuhl, Editor for Club Industry, Penton and Lucy Sutton, Managing Editor, Sosland Publishing
When & Where: Noon-1:30 pm, at the World of Trade Conference Room, Country Club Plaza

Chicago Chapter
April 20
ASBPE Digital Boot Camp — Chicago
Columbia College, downtown Chicago (to be followed by a networking event at a local bar/restaurant)

Cleveland Chapter
Date TBA
Cleveland Chapter Monthly Networking Happy Hour

May 2012

Cleveland Chapter

Date TBA
Cleveland Chapter Monthly Networking Happy Hour

June 2012

Cleveland Chapter
Date TBA
Cleveland Chapter Monthly Networking Happy Hour

Cleveland Chapter
Date TBA
Cleveland Chapter philanthropic/volunteer day

July 2012
Boston/New England Chapter
July 10 (tentative)
ASBPE Digital Bootcamp – Boston
Happy Hour
Awards Banquet

Cleveland Chapter
Date TBA
Cleveland Chapter Monthly Networking Happy Hour

Kansas City Chapter
Date TBA
Western Region & National Awards Luncheon
Speaker: TBA
When & Where: Noon-2 pm at the Plaza III Restaurant in Kansas City

Cleveland Chapter
Date TBA
ASBPE Awards Luncheon
Cleveland

Washington, DC. Chapter
Date TBA
ASBPE Awards Banquet
Washington, DC

Chicago Chapter
Date TBA
ASBPE Awards Banquet, downtown Chicago (a cocktail hour followed by dinner and awards presentation)

August 2012

Cleveland Chapter
Date TBA
Cleveland Chapter Monthly Networking Happy Hour

September 2012

Cleveland Chapter
Date TBA
Cleveland Chapter Monthly Networking Happy Hour

October 2012

Kansas City Chapter
Date TBA
ASBPE Digital Bootcamp — Kansas City
Speakers: TBA
When & Where: TBA
Cost: TBA

Chicago Chapter
Date TBA
Fall Workshop at Roosevelt University, Schaumburg, a Chicago suburb (to be followed by a networking event at a local bar/restaurant)

Cleveland Chapter
Date TBA
Cleveland Chapter Monthly Networking Happy Hour

Cleveland Chapter
Date TBA
Cleveland Chapter Lunch and learn speaker event

November 2012

Kansas City Chapter
Wed., Nov. 7
Kansas City Chapter Networking Happy Hour
When & Where: 5:30-7 p.m., Taste Restaurant, downtown Overland Park, KS

Cleveland Chapter
Date TBA
Cleveland Chapter Monthly Networking Happy Hour

December 2012

Cleveland Chapter
Date TBA
Cleveland Chapter Monthly Networking Happy Hour