Program
for National Editorial Conference
July 24–25, 2008
Opening reception July 23
Kansas City,
InterContinental Hotel at the Plaza
Register
for the conference online.
More
about the conference.
6:00 p.m.
ASBPE
Foundation inaugural reception
Attendees may join the trustees of the new
ASBPE Foundation for a special free reception
and discussion of the organization’s goals at
the InterContinental Hotel.
8:45
a.m.–9:45 a.m.
Welcome and Keynote
Web-first: Changing your workflow,
your attitude, and your future
Paul Conley, B2B media consultant and blogger
Learning to work on the
Web is only the first step
in transforming your career. More important — and
perhaps more difficult — is learning
to merge the Web into your
entire working life.
In his keynote, Conley
will discuss:
- How newsrooms are mimicking
the best of the
electronic wire services.
- The bad news (you’re
going to have to work harder).
- The good news (there are
endless opportunities for
advancement and wealth).
- How to change the way
you and your publication manage
time and deploy resources.
- What jobs your
bosses are looking to cut — and how
to protect yourself from layoffs.
- The ethical Web challenges
B2B journalists face.
10:00 a.m.–11:45
a.m.
Editorial multitasking in the digital age
John Frank, managing editor, Realtor
Bob MacArthur, senior vice president, Penton
Media
Katy Tomasulo, deputy editor, Building
Products, EcoHome, and ebuild.com
We hear the anecdotes.
We read the research. We experience it. Now, let’s
look for some resolution.
Our panelists will
examine:
- Staffing your publication
for print and Web.
- Handling
quality-control issues.
- Getting more done with
fewer resources.
- Gaining editorial control.
- Your important
questions.
Noon–1:45
p.m.
Lunch with the ASBPE
Lifetime Achievement Award winner
Honoree: Abe Peck, director of Business to
Business Communication, Medill
School, Northwestern
University
2:00 p.m.–4:00
p.m.
Concurrent break-out sessions
Each of the following
interactive sessions is one
hour. Attendees must sign up on the registration
form for two of the three.
- How to do a podcast
Craig Erpelding, community manager for
Reel-Exchange.com and special projects editor, Digital
Content Producer, Millimeter, and Sound & Video
Contractor
In his session, you’ll
learn how to record your
voice or do an interview, and then post
it to your Web site.
- How to do video
Brad Erpelding, senior online
audience development manager, Penton
Media
Erpelding will bring his video
camera, shoot
a short video clip, provide video-shooting
tips, and then show you how
to post it online.
- Web home page critiques
Jason Scott, co-owner of Di Interactive, a
Kansas City Web development firm
Scott
will critique attendees’ home
pages and give tips on site
architecture, navigation, and design.
6:00 p.m.
ASBPE Azbee Awards reception and banquet
Honoring the best B2B editorial and design
for
print magazines and newsletters, and digital publications.
Main
Conference page
8:30 a.m.–9:45
a.m.
How They Did It, Part 1
Azbee Magazine of the Year case studies
10:00–11:00
a.m.
How They Did It, Part 2
Azbee B2B Web Site of the Year and
Multi-Platform case studies
In both parts of this
B2B publishing industry exclusive
session, the top editors of the four winners of
Magazine of the Year, the B2B Web Site of the
Year, and the Multi-Platform categories — the foremost prizes in B2B publishing — will discuss
their strategies and practical how-to methods
for achieving editorial excellence. Their
sessions will cover:
- writing, reporting,
and editing;
- editorial organization;
- reader interaction;
- value to the reader;
and
- layout and design, all of which are
among the criteria used by Azbee judges in
selecting winners.
Speakers will be announced
at the ASBPE Azbee Awards
banquet the evening of July 24.
11:15 a.m.–11:45
a.m.
Exclusive research:
The quest for editorial leadership
Heather Onorati, managing editor, Dermatology
Times, Advanstar
Based on exclusive research
by Onorati and cosponsored
by ASBPE, Onorati will discuss the
background of her study into the perceptions of
the leadership effectiveness of B2B editors, share the results, and offer valuable takeaways.
Onorati will also lead a discussion roundtable during
lunch.
Noon–1:30
p.m.
Lunch and discussions
Two special highlights:
- Roundtable discussions
during lunch on editorial leadership, small
staffs, freelancers, and design.
- Panel discussion
at end of lunch:
Exploring the
Emerging International B2B Press Market
Natalia Thomson, managing
editor, NOW Media,
Johannesburg, South Africa
Louise Marsland, editor, Bizcommunity.com,
Johannesburg, South Africa
Paul Heney, president of Trade, Association
and
Business Publications International
What you’ll learn:
- How the mobile revolution
affects B2B internationally.
- Working with publishers in other countries.
- Creating e-newsletters in other languages.
- The international market for English-language B2B
articles and their reception to major changes.
1:45
p.m.–2:45 p.m.
The art and craft of the interview
Mike McGraw, reporter, The Kansas City Star
This interactive
session will include a mock
interview that will address several issues:
- Probing, asking tough
questions.
- Asking open-ended and
closed-ended questions.
- Getting information from
email, instant messaging,
face-to-face, and phone interviews.
- Doing
background research.
- Recording interviews,
the law; taking notes.
- Getting the interview,
making the interviewee comfortable.
- What trade magazine readers
need to know.
3:00 p.m.–4:00
p.m.
The curse of knowledge:
How to rebuild poorly written articles
from industry experts
Robert Freedman, senior editor, Realtor
Ellen Parson, managing editor, Electrical
Construction and Maintenance
Industry
experts are often not the best writers.
In this session, panelists will:
- hand out the before
and after of an article
they worked on,
- discuss how they cleaned
it up, and
- talk about how they interacted
with the writer.
The panelists will also
hand out an article that wasn’t
adequately edited and explain where they
believe the editor should have intervened
to help make it more readable.
What you’ll learn:
- How to root out self-promotion
when industry professionals
write.
- Ways to transform a poorly
written article
into a readable and usable
story.
- How to work with industry
experts to
help
them to turn in more effective articles.
- How to edit a technical
article to enhance its
meaning.
6:00 p.m.–10:30
p.m.
Kansas City Royals major league baseball
game
Included as part of the registration fee
for full conference attendees.
Sign up on the registration form when mailed.
Register
online now or download
a PDF registration form/program schedule (832K)
Main Conference
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