Program for National Editorial Conference
Thriving in a Challenging Economy
and Evolving Digital Age

July 15–17, 2009
Washington, D.C.

Conferences home page.

6:00 p.m. – 7:00 p.m.
Welcome Reception

8:45 a.m. – 9:00 a.m.
Welcome
Steve Roll, ASBPE president
Katy Tomasulo, conference chair

9:00 a.m. – 9:45 a.m.
Keynote Presentation:
The Future of Publishing
Bob Sacks, media consultant and commentator, The Precision Media Group

9:45 a.m. – 10:00 a.m.
Break

10:00 a.m. – 11:45 a.m.
Panel Discussion
Innovative Responses to Today’s Troubling Times
Peter Goldstone, president, Hanley Wood Business Media
David Silverberg, founding editor, HSToday
Noelle Skodzinski, editor in chief, Book Business and Publishing Executive

Now more than ever, editors need to be brainstorming new ideas—both for their magazines and for supplements, conferences, and other special projects--to keep content fresh, expand brand recognition, and keep readers and advertisers interested. What types of ideas work best in a down market? How can magazine staffs work together to develop new ideas? How can you leverage technology to create and deploy new programs?

12:00 noon – 1:45 p.m.
Lunch
Journalism That Matters Award Presentation

ASBPE will honor the winner of the inaugural Journalism That Matters Award, which recognizes a B2B editor whose article or body of work has significantly impacted or changed the industry he or she covers.

1:45 p.m. – 2:00 p.m.
Break

2:00 p.m. – 3:00 p.m.
Breakout Sessions

Each of the following interactive breakout sessions is one hour. Sign up for two of the three.

Breakout Session #1
20 Ideas That Make a Big Impact
Katy Tomasulo, deputy editor, Building Products and EcoHome

This fast-paced session will showcase 20 ideas from around the B2B industry that generated revenue, recognition, and/or audience. Audience members will then break into small groups to brainstorm additional ideas for print and Web they can implement at home.

Breakout Session #2
Using Social Media to Advance Your Brand
Alison Rice, senior editor, online, Builder

Editors can make big strides in increasing readership and brand recognition with easy-to-use, easy-to-promote Web tools. Learn how social media applications like Facebook, LinkedIn, and Twitter can help promote your magazine, expand your brand, and generate new leads, contacts, and contributors.

Breakout Session #3
How to Sell Your Ideas to Company Executives
Darren McKewen, publisher, BNA

In this slow publishing economy, innovation is key at all levels of the masthead. Learn how to make your ideas heard to publishers and executives.

3:00 p.m. – 3:15 p.m.
Break

3:15 p.m. – 4:15 p.m.

Breakout Session #1:
20 Ideas That Make a Big Impact

Breakout Session #2:
Using Social Media to Advance Your Brand

Breakout Session #3:
How to Sell Your Ideas to Company Executives

6:00 p.m. – 7:00 p.m.
Azbee Awards Reception

7:00 p.m. – 10:00 p.m.
Azbee Awards Banquet

Honoring the best B2B editorial and design for print magazines and newsletters.

9:00 a.m. – 10:00 a.m.
How They Did It
Azbee Magazine of the Year case studies

10:00 a.m. – 10:15 a.m.
Break

10:15 a.m. – 12:00 noon
Panel
Keeping Print Relevant in Today’s Digital Age
Abbie Lundberg, president, Lundberg Media; former editor in chief, CIO
Bill Mitchell, leader of news transformation and international programs, The Poynter Institute
Richard Creighton, principal, The Magazine Group

With all of the discussion of Web 2.0 and print dying, the fact remains that print is still around and is still in demand. But the concept of “what works” is changing as a new generation of readers looks for shorter pieces and more Web interaction. In this session, you will learn how to keep your print product relevant in an era where the Internet is getting all the attention.

12:00 noon – 1:15 p.m.
Lunch

Roundtable discussions during lunch on balancing ideas and ethics, bridging the generation gap, and open forums.

1:15 p.m. – 1:30 p.m.
Break

1:30 p.m. – 2:45 p.m.
General Session
The 21st-Century Workflow
Wyatt Kash, editor in chief, Government Computer News and Defense Systems,1105 Media
Raju Narisetti, managing editor, The Washington Post
Michael Protos, production editor, 1105 Media

How to plan and schedule for Web-first publishing and implement Web 2.0 strategies amidst existing publishing demands. Editors successfully publishing in print and online will offer lessons learned in making the transition to a full-scale dual-publishing format. Session will explore how editors can pre-plan for dual coverage, how they determine what formats are appropriate for each story, and how the editing process works to serve both needs.

2:45 p.m. – 3:00 p.m.
Break

3:00 p.m. – 4:00 p.m.
General Session
Visual Journalism: The Editorial Alternative to Narrative Presentation
Robb Montgomery, founder, Visual Editors

In this session, editors will learn print and digital presentation methods beyond the straight narrative. You’ll discover alternate story forms and more visual approaches to make information easy for readers to comprehend. You’ll also see techniques that embrace more Web-centric, community-driven presentations. Understanding different story forms will help you to assign stories to writers in more meaningful ways. The session will use attendee’s publications as visual aids. After you register for the conference, we’ll tell you how to submit your publication.

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