National
Editorial Conference
July 24–25, 2008
Kansas City
InterContinental Hotel at the Plaza

J.C. Nichols fountain
at
Kansas City’s
famous
Country Club Plaza
Kansas City will host the next ASBPE National
Editorial Conference.
Mark your calendar for July 24–25. The conference will
take place at the InterContinental
Hotel at the Plaza.
The 2008 conference
will feature one day of digital-related
topics and one day of print-related sessions. Highlights
of the conference include:
- a session on print and
web staffing.
- new breakout sessions.
- top award-winner case
studies.
- a special award honoring
a journalist who has made a difference
in his or her industry.
- a session on the art of interviewing.
- a panel discussion on how to transform
poorly written technical articles into
readable — even compelling — copy.
Blogger Paul Conley: “
No more cushy B2B jobs left”
This year’s
keynote speaker will be consultant
and B2B media blogger Paul Conley,
who has worked for Bloomberg,
CNN, and Primedia. Conley
has broken many important publishing stories
on his
blog, where he takes on issues like
ethics. He also blogs extensively
about other B2B topics — particularly
the web and how it’s
changing the game for reporters.
Conley says it’s
time to give up on journalists unwilling
to explore multimedia or what he calls “Web-first
publishing.” He’ll
discuss that and other issues
on July 24.
See
a full list of sessions and speakers
Read
keynote speaker Paul Conley’s thoughts
on web publishing.
Get
Conley’s suggestions on where to
get web training.
Why attend the 2008 conference?
Here’s what past conference attendees say:
Nobody achieves
anything without other people. That’s
why the ASBPE conference is a wonderful
event to attend. It’s a great opportunity
to discuss the challenges and issues that
face business publications in an environment
that changes with the “speed of
thought.”
You just can’t
help but learn when you meet,
listen and converse with editors, writers,
and other industry professionals.
The people are
great, the price is reasonable, and
the takeaway really gets the wheels in
your head spinning!
— Jim
Romeo, Freelance Writer
www.JimRomeo.net
I found the ASBPE
national conference — my first — to
be very worthwhile. The speakers
were top-notch, the discussions about digital
media very timely, and I left feeling energized
with many interesting new ideas to apply
in my newsroom.
— Robert
Grace
Editor/Associate Publisher and Conference Director
Plastics
News
The 2007 conference
gave me a broader perspective of the business
publication industry. The conference
sessions provided the insight and solid
information I need to make strategic decisions
about my own publication.
The greatest value
was in meeting my peers and industry leaders, and
having the opportunity to talk one-on-one
about current trends and challenges.
— Mike
Schreiter
About the Conference
Each summer,
ASBPE holds a two-day National Editorial Conference in
a different U.S. city. The conference is an
opportunity for editors to meet their colleagues
from across the country and to keep up with
the latest on topics like doing editorial research,
improving readership, and more. As
part of the conference, the annual Awards
of Excellence are presented at a dinner
banquet. In addition, up to five editors
each year can attend the conference for free through our
Young Leaders Scholarship;
an application form is included in the PDF version of the Azbee
Awards Entry
brochure (508K).
2007 Conference: B2B Editing at the Crossroads
Sessions focused on Web strategies
and the journalistic craft.
The
many changes wrought by the move online — and
how to continue producing great print and Web-based
journalism — were the twin themes of
the 2007 ASBPE
National Editorial Conference. The conference took
place Aug. 2–3 at New York City’s Roosevelt
Hotel.
Day One of the conference investigated
how
the rise of digital technologies is adding new concerns to
the age-old journalistic challenges we face. It included
keynote addresses by two of the biggest names in journalism.
Norman Pearlstine, the former editor-in-chief of Time Inc.
Pearlstine, now a senior advisor, telecommunications and
media, for private equity firm The Carlyle Group, opened
the conference Thursday morning with the investor’s
view on publishing.
 |
 |
| Word from the top. Norman
Pearlstine (left) will discuss the investor’s perspective
on publishing. Stephen Adler will explain BusinessWeek's
digital transformation. |
The Day-One luncheon keynote was
delivered by BusinessWeek editor-in-chief
Stephen J. Adler. Adler detailed how BusinessWeek transformed itself, both in print and on the web, in order
to find a publishing model that worked.
 |
 |
| Reporting on
the reporters. From left: Ellis Booker,
editor, Crain Communications’ BtoB and Media
Business; Jeremy Greenfield, editor, min’s
b2b; and Matt Kinsman,
managing editor, Folio: (not pictured). |
A panel on Day Two featured
editors who cover the business-to-business publishing
world for their magazines.
Matt Kinsman, managing
editor of Folio:, Ellis
Booker, editor of Crain Communications’ BtoB and Media
Business, and Jeremy Greenfield, editor of min’s
b2b,
provided an industry observer’s view
of
how
publications
are doing.
Young Leaders Scholarship
Each year,
ASBPE’s Young Leaders Scholarship pays
the conference and hotel room costs for five
worthy applicants to attend the National
Editorial Conference. (Transportation to
and from the conference, any nonconference
meals and other incurred costs are the responsibility
of the winners or their individual publishing
companies.)
Scholarship
winners will also attend the ASBPE National
Awards Banquet and will receive a free
one-year membership to ASBPE if they are
not already members.
These scholarships
are open to all business editors under the age of 30, including
print and Web.
Applicants
must meet the following qualifications:
- Must
be 30 years of age or younger.
- Must
have worked at least two years
as an editor of a business magazine or
the magazine’s associated Internet
publication.
- Candidacy
must be sponsored by their publication’s
Chief Editor.
- Must plan
to continue in the business press as a career.
- May not
be a past ASBPE Young Leaders Scholarship winner.
The
deadline for applications is March
3, 2008. Learn
more or get
an application form (600K PDF).
If you have questions about
the scholarship, please email them to hlundgren@association-mgmt.com or
call ASBPE headquarters at 630-510-4588.
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