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Stephen Barr Award Winner“Inventiveness. Insight. Balance. Depth. Impact.”For 27 years, FleetOwner’s David Cullen has plied the trucking journalism beat as a reporter and editor. And in both roles he’s set examples throughout business-to-business journalism. After receiving his bachelor’s in journalism/communication arts in 1986 from Iona College in New Rochelle, N.Y., he served for eight years at Diesel Equipment Superintendent magazine, where he rose to associate editor and managing editor. He joined Penton’s FleetOwner as senior editor in 1989. Promoted to executive editor in 2000, Cullen has specialized in feature and news writing for the magazine and its Web site, and also pens the “Reading Between the Lines” blog. No stranger to the Azbees, he has received our organization’s editorial Awards of Excellence in 1995, 1996, 1998, 2000, 2001, 2006, and 2007. And he was a recipient of an American Business Media Neal Award for Outstanding Journalism in 2005 for best How-To Series. As coordinator of the August 2007 “Fuel: Diesel & Beyond” package, which carried the deck, “The New Crop of Alternative Fuels Tempting Trucking Is Long on Green but Short on Simplicity,” Cullen led a five-person team. He wrote the main bar and supervised the work on four explanatory sidebars. The project was an extraordinary success. Said one Stephen Barr Award judge, “The writing was distinctive in its clarity. And it provided a real service for its readers — myself included — by explaining the pros and cons of the different alternatives available to an industry that lives or dies on the price of the fuel.” Among the complicating factors covered: the geographical element, which makes some biofuels more cost effective for Midwest-based carriers, for example. What FleetOwner readers needed last year, says editor Jim Mele, “was objective, comprehensive information on viable alternatives for their particular operations, and that’s what David gave them.” About the Stephen Barr AwardThe Stephen Barr Award is named for one of the ASBPE’s most-honored journalists, who died of cancer in 2002 at the age of 43. Unlike other ASBPE awards, it honors individual writing from among the best entries in all editorial feature categories, especially work that reflects the qualities of inventiveness, insight, balance, depth of investigation, and impact on readers. A check for $500 accompanies the award. American Society of Business
Publication Editors
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