Upcoming Events

  • Professional Development Made Easy: Webinars ASBPE has an exciting slate of webinars scheduled for the first half of 2010. TODAY: March 29 @ 12:30 to 1:30 EST: Why B2B Publications Are So Bad at Marketing (and how to fix it). Speaker: Joe Pulizzi of Junta42. April 29 @ 12:30 to 1:30 EST: Ten Trends that Could Make (Or Break) Our Editorial Careers. ...
  • Webinar: B2B Marketing featuring Joe Pulizzi Why B2B Publishers Are So Bad at Marketing (and how to fix it) In the past, B2B publishers relied on a fairly reliable marketing arsenal to attract readers and advertisers: online resource center sales sheets promo e-mails house ads But many are finding that these methods aren’t working anymore. To standout from the crowd, it’s more important than ever to position ...
  • Web Video Editing: How-To Basics for B2B Editors B2B editors are increasingly getting into Web video. Here’s a detailed, step-by-step walk-through to help you get a vivid picture of the editing process from a fellow B2B editor who today produces and edits some 40 videos a year. Other aspects of the video process will be covered but the focus is on editing with ...
  • Drive Website Traffic, Boost Readership Learn how to use online communities, social networks, and search engine optimization to increase readership, in print as well as online. Save the date Thursday, Sept. 24 to join ASBPE and explore how to harness Web 2.0 to spread the word about your brand and content. Hear from a panel of digital content experts who will ...
  • Social Media Can Make You More Efficient by Martha SpizziriASBPE Web Editor Even some B2B editors who were initially skeptical about social media sites are finding, to their own surprise, that they can be useful even for niche publications like the ones we serve. The problem is, keeping up with all of them can eat up a lot of time. Well, here’s a surprise: ...
  • Getting Your Market’s Economic Scoop in Tough Times Date: Friday, March 27Time: 1:00 p.m. Eastern timeDuration: 60 minutes Webinar Overview Business-to-business editors generally are skilled at covering day-to-day happenings in their industries. But their reporting often falls short when exploring the effects of an economic downturn and the measures that business undertake to deal with the resulting squeeze on their balance sheets. In this webinar, ...

Webinars

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