Former Time Inc. chief,  BusinessWeek editor will headline

Time Inc.’s Norman Pearlstine and BusinessWeek editor-in-chief Stephen J. Adler will address critical issues in conference keynotes.

Two of the biggest names in American journalism — BusinessWeekeditor-in-chief Stephen J. Adler, and former Time Inc. editor-in-chief Norman Pearlstine, who recently joined the private-equity world — will top the list of speakers at ASBPE’s National Editorial Conference.

The Aug. 2–3 Conference will be held at New York’s Roosevelt Hotel in midtown Manhattan (see full program below).

Pearlstine, now senior advisor to Carlyle Group’s telecommunications and media group, opens the Conference on Thursday, Aug. 2, with a talk that sheds light on how investors view our fast-changing industry, and especially magazines.

Adler will give ASBPE’s luncheon address during the Thursday program, whose theme is When Worlds Collide: Creating Print and Digital Synergies. Adler’s talk will describe BusinessWeek’s transition in both the digital and print arenas.

Norman Pearlstine

Pearlstine knows the magazine business intimately, having served as the fifth editor-in-chief in Time Inc.’s history before he left to join Carlyle in September.
Over 11 years at the magazine division of Time Warner Inc., he oversaw the editorial content of Entertainment Weekly, Fortune, InStyle, Money, People, Real Simple, Sports Illustrated, Time and 146 other titles.

Prior to joining Time Inc., Pearlstine worked for The Wall Street Journal from 1968 to 1992, except for a stint from 1978 to 1980 as executive editor of Forbes magazine. At the Journal, he served as managing editor — the paper’s top news executive — and as executive editor. He also was the founding editor and publisher of The Wall Street Journal/Europe, and the first managing editor of The Asian Wall Street Journal.

After leaving the Journal in 1992, he spent a year launching Smart Money for the newspaper’s parent, Dow Jones & Co., and for Hearst. He won the National Press Foundation’s Editor of the Year Award in 1989, and the Loeb Lifetime Achievement Award for Distinguished Business and Financial Journalism in 2002. The American Society of Magazine Editors named Pearlstine its 2005 Lifetime Achievement Award winner, and inducted him into the Magazine Editors’ Hall of Fame.

Pearlstine has deep insights into journalistic principles and ethics, having been a key player in the recent case of information being leaked to the press — including Time correspondent Matt Cooper — about CIA operative Valerie Plame. Pearlstine’s book, Off the Record: The Press, the Government, and the War over Anonymous Sources, was published recently by Farrar, Straus & Giroux.

Stephen Adler

Since taking BusinessWeek’s helm in April 2005, Stephen Adler has guided the nation’s largest business weekly through the digital age in breathtaking fashion.
Adler’s byline, like Pearlstine’s, first became nationally familiar in the pages of The Wall Street Journal. Adler was hired as legal editor in 1988 and in 2000 became the Journal’s deputy managing editor.

Between 1995 and 1999 he directed reporting teams that won three Pulitzer Prizes, for articles on the tobacco industry, on new AIDS treatments, and on military spending.

Besides supervising investigative coverage, his other functions included teaching journalism ethics and standards to Journal employees worldwide. His book, The Jury: Trial and Error in the American Courtroom, was published by Times Books in 1994, and won the American Bar Association’s 1995 Silver Gavel Award.

Before joining the Journal he was editor of American Lawyer magazine and
editorial director of the American Lawyer Newspapers group, a chain of local dailies and weeklies. He was a 1985 National Magazine Award finalist for his American Lawyer article on the Union Carbide accident at Bhopal.

Other accomplishments

The New York City-born Adler received a bachelor’s degree from Harvard College and a J.D. degree from Harvard Law School. He is on the board of the Goddard-Riverdale Community Center, one of New York’s original settlement houses.

Pearlstine, who earned a bachelor’s degree from Haverford College and an L.L.B. from the University of Pennsylvania, serves on the advisory board of the Nieman Foundation at Harvard, the University of Southern California’s Annenberg School of Communications, and the City University of New York’s Graduate School of Journalism. He is a member of the Bar Association of the District of Columbia. He is also on the board of the Committee to Protect Journalists, the International Center for Journalists, the Carnegie Corporation, the Arthur F. Burns Fellowship Program, and the Tribeca Film Institute.

Pearlstine is also a member of the Council on Foreign Relations, and the American Academy of Arts and Sciences. He is president and CEO of the American Academy in Berlin, and president of the Atsuko Chiba Foundation, which provides scholarships to Asian journalists for study in the U.S.

back to top

NATIONAL EDITORIAL CONFERENCE SESSIONS

B2B Editing at the Crossroads

Register online (credit card required) or
get a printable registration form (1.2MB PDF).

Day One, Thursday, August 2

When Worlds Collide:
Creating Print and Digital Synergies

A day-long series of sessions takes editors from the basics of the online shift into the realm of how-to and management issues.

8:15-9:00 am
Opening Address — Norman Pearlstine, a senior advisor for telecommunications and media, The Carlyle Group; former editor-in-chief, Time Inc.

9:00–10:15 am
Stepping Back: The New Digital Technologies
This session provides a foundation in the latest technologies in the Web 2.0 environment, with explanations of their implications, their strengths and weaknesses, and ways to integrate them.

Speaker: Rex Hammock, president, Hammock Publishing

10:30–11:45 am
By the Metrics: What Makes Online Tick?
The fast-changing world of audience measurement holds vital significance for the development of online publishers, and for us as editors. This session looks at the sometimes surprising ways our journalism, and the way it is reported and delivered, may be changed by advertiser demands in this area. What’s working, what’s not. You’ll also learn more about what the following terms really mean:

• pages • paths • hits • views • referrals • visits • unique visits

Speaker: Sean Fulton, vice president, GCN Publishing

12:15–1:30 pm
Lunch, Roundtable Discussions, and Keynote with Steve Adler, editor-in-chief, BusinessWeek

2:00-3:45 pm
Putting It All Together: Life at 1to1 and ENR Magazines
Editorial and digital managers of two publications with different Internet models discuss their development in print and digitally, including how their study of technologies evolved into a formal plan.

Speakers:

• Elizabeth Glagowski, managing editor, ePublications, 1to1;
• Tom Schmalzl, director of integrated communications, 1to1;
• Andy Wright, managing senior editor, ENR.com

4:00-5:00 pm
Web Ethics: A Different Ball Game
From the way advertising messages are placed to questions of conflicts of interest, the transition to online publishing challenges our sense of right and wrong as we represent our readers. This session helps familiarize editors with the ethical issues presented by print and online publishing.

Moderator: Paul Heney, senior editor, Hydraulics & Pneumatics; president, Trade, Association, Business Publications International

Panelists:

• Michelle Manafy, editor, EContent;
• David Snow, executive editor, ALM’s Law.com

6:00 p.m. …

Azbee Award Reception, Dinner, and Awards

Day Two, Friday, August 3

Real Publishing:
The Art and Craft of Business Editorial

Our second day focuses on experiences in achieving editorial excellence, along with career enhancement for all editorial staff.

8:30–10:00 am
How They Did It: Azbee Magazine of the Year Case Studies
Top editors of the two award-winning magazines discuss their strategies and methods for achieving editorial excellence.

10:15–11:15 am
New Product Launches: Making Them Pay
This session will help editors with the steps needed to analyze staff, a market, and develop a business plan that leads to approval.
Speaker: Lou Ann Sabatier, principal, Sabatier Consulting

11:45 –1:15 pm
Luncheon, Roundtable Discussions, and
B2B Media Watchdogs Have Their Day
Hear what three editors who cover business-to-business publishing have to say.

Moderator:

Robin Sherman, associate director, ASBPE and principal, Editorial & Design Services

Panelists:

• Ellis Booker, editor, Crain’s BtoB and Media Business;
• Jeremy Greenfield, editor, min’s b2b;
• Matt Kinsman, managing editor, Folio:.

1:45–2:45 pm
Understanding Circulation For Your Career Advancement
Whether you are an assistant editor or an executive editor, career advancement may depend on your circulation and database knowledge. In this session, you’ll learn the latest circulation trends, including leveraging circulation for editorial, and yes, understanding your audit statement.

Speakers:

• Karlene Lukovitz, principal, MediaLink, and former editor, Circulation Management magazine and former VP, communications, BPA Worldwide
• Toni Nevitt, president, eMediaAdvantage

3:00–4:00 pm
Extreme Makeovers: Azbee Excellence Clinic
This interactive, roundtable session will provide immediate feedback on how to improve attendee publications. We divide the discussion into categories, with conference speakers, award-winning editors, and other experts choosing the publications to discuss from attendee submissions. All attendees will meet face-to-face with the experts.

Conference fees

Register online (credit card required) or
get a printable registration form (1.2MB PDF).

Full Conference, by July 13:

• Member: $395
• Nonmember: $495

Full Conference, after July 13:

• Member: $475
• Nonmember: $675

One-Day, by July 13:

• Member: $230
• Nonmember: $285

One-Day, after July 13:

• Member: $330
• Nonmember: $385

Banquet-only fees

• By July 13: $140
• After July 13: $165

Hotel

The Roosevelt Hotel
Madison at 45th
New York, NY

Conference rate is $229 a night if you reserve by July 9.
Call 888-833-3969 and ask for the ASBPE rate.

Azbee FAQ

Winners in all categories, both national and regional, will be notified via fax and email in April, although the specific honor (i.e., gold, silver, or bronze) are not disclosed at that time. These finalists will also be announced on the Society Web site.

Awards received by winners in our four regions will be announced at ASBPE regional ceremonies to be held this spring/summer, prior to the national Azbee Awards of Excellence banquet.

Awards received by national winners will be announced at the Azbee Awards of Excellence Banquet at New York City’s Roosevelt Hotel on Thursday, Aug. 2. The program, from 5:30–10:30 p.m., begins with the Azbee Award reception, followed by the dinner, and recognition of all winners.

Kansas City, here we come

ASBPE plans July 24–25 meeting in City of Fountains; will make Day One digital

Spanish architecture, marble fountains and 180 shops and restaurants await editors attending the 2008 National Editorial Conference at the Country Club Plaza in Kansas City, Mo.

The two-day event will be July 24–25 at the Intercontinental Hotel, an 11-floor hotel with 346 rooms. ASBPE has negotiated a room rate of $159/night for this five-star hotel, which is nestled on the top of a hill overlooking the Plaza.

Print and digital session format

Like the 2007 conference in New York City, the 2008 Kansas City conference will feature one day of digital-related topics and one day of print-related sessions.

Print and Web Staffing. On the first day, the keynote speaker will be followed by a panel session on how business-to-business (B2B) publications are staffing to handle both print and the Web. The panel will address how both small and large publications are getting the job done in a pressure cooker environment while maintaining a high level of quality for print and online.

New Breakout Sessions. For the first time, ASBPE will offer interactive breakout sessions after a digital-related roundtable discussion during lunch. We’ll offer hands on learning on how to produce an effective podcast and shooting video. Attendees may also get their Web home page critiqued by a Web expert and sit in on an interactive discussion on Web ethics.

Top Award Winner Case Studies. The next day, the Magazine of the Year winners in the under 80,000 and over 80,000 circulation categories will share their secrets on how they achieved ASBPE’s highest honor. The Web Site of the Year and Multiplatform winners will also speak.

Lifetime Achievement Award Winner. During lunch on the second day, ASBPE will recognize an editor who has made a special difference in B2B journalism and in the industry he or she covers.

The conference sessions provided the insight and solid information I need to make strategic decisions about my own publication.

Can We Talk? The first afternoon session will focus on the art of interviewing, and the final session of the day will feature a panel discussion on how to transform poorly written technical articles from industry experts into works of communication.

An extra inning

On Friday night, attendees will be treated to a Royals baseball game at Kauffman Stadium, one of the first stadiums designed especially for baseball. A $250 million renovation project is currently under way.

Fees

Fees have yet to be established, but they will be in ASBPE’s tradition of providing great content and a value (see sidebar below) better than any other B2B editorial conference.

Young Leaders Scholarship

Up to five editors of U.S.-based publications and two international editors can attend the conference for free each year through our Young Leaders Scholarship. You can get an application form here (600K PDF).

Mark your calendar now

The complete conference program, with speakers and session times, will be announced later, but do save the dates and location of July 24–25 in Kansas City now.

Download PDF registration form with full schedule (832K)

Upcoming keynote speaker warns editors to fight for Web ethics and explore multimedia

He would rather not fire his friends. Yet go to Paul Conley’s blog. The title to the Dec. 3, 2007, entry reads, “It’s time to fire my friends.”

Conley says it’s time to give up on journalists unwilling to explore multimedia or what he calls “Web-first publishing.”

Conley will talk about “Web-first publishing” and other business-to-business (B2B) publishing issues on July 24 in Kansas City as the keynote speaker at ASBPE’s National Editorial Conference. Perhaps the most well-known B2B blogger in the publishing industry and a consultant for B2B publishing organizations, Conley has worked for Bloomberg, CNN, and Primedia.

As a blogger, Conley has broken many important publishing stories, especially on Internet publication ethics, whose problems are more prevalent than ever.

While Conley often talks about how the Web is changing the game, he also believes that journalism ethics should remain the same for the Web as for print. For example, Conley gives his views on IntelliTXT links in his Jan. 29, 2007, blog entry titled, “eWeek crosses an ethical line.”

“Unethical people and people who don’t think seriously about ethics like to say that the rules have changed online,” he says. “The line I have repeated thousands of times — and this is what I tell B2B editors and reporters: ‘The rules of ethics have not changed online, and you should not let them.’

“There is nothing about publishing on a computer screen that exempts us from the ethical rules that we live by when we publish on paper. It is absurd and evil for people to suggest otherwise. And our industry is full of absurd and evil people, and they have pushed dozens of reputable magazines into disreputable activity online.”

A pet peeve for Conley is when journalists tell him they like how he stands up for ethics although their job security keeps them from doing the same thing. Conley says B2B journalism is also his job.

“I’m a consultant, and when I go to war with one of these companies, it costs me money,” he says. “Those are companies that will not do business with me. They become my enemies. They do everything they can to sabotage my business and my reputation.”

Today’s B2B journalists, Conley says, could learn from wire-service reporters and TV-broadcasting pioneers. The movement to place more emphasis on Web creations and less on print publications reminds Conley of the transition made last century from radio broadcasts to TV broadcasts.

“Radio in the 1940s was gorgeous, fantastic work, and people like my dad who were raised on it, loved that stuff,” he says. “… but then something else came along. Television came along. There was a period of time where people didn’t know how to tell stories on television.”

Reading from a script worked on radio, but television demanded more visuals. Likewise,Web-first publishing requires a different approach. Text serves a role, but not in the form of a long narrative.

Use service journalism for the Web

“Pull quotes, photos, many subheads, lists, bullet points—all that sort of stuff works well on the Web,” Conley says.

Reporters should learn how to write for two audiences: the human audience and “bots,” which is short for robots. Bots pick out keywords and phrases to decide what stories go on search engines, which leads to more page views.

“Page views are money,” Conley says. “With online ads, people generally pay for them on a CPM basis, which is a cost per thousand page views.”

Print reporters can learn how to write for the Web, he says, but not every print reporter will be good on video made for the Web. B2B journalists also can learn multimedia skills such as digital photography, and video and audio editing techniques.

“When there is big news … and [people] go to your Web site and there is nothing there, they don’t think, ‘Oh, I guess they’re holding it for the January issue.’ They think, ‘You suck.’ ”

When consulting for B2B publishers, Conley says he asks them whether they want to teach multimedia skills to the existing staff or to recruit a new class of younger journalists. Generally, it’s cheaper to train the existing staff, especially if staff members have learned some multimedia skills on their own.

‘Train yourself’

“I tell B2B editors and B2B reporters, ‘Go out and train yourself,’ ” Conley says.

“For reporters, for storytellers, for editors, stop expecting somebody to teach you to do this and go out and learn it. There are thousands of people every day on the Web talking about this stuff and sharing this information, and some of these people are just wonderfully brilliant people.”

Conley gives examples of how to do this in his May 7, 2007, blog entry, “Teach yourself.” (Also see sidebar, below right, for other places to look.)

Writing in the mode of Web-first publishing mainly involves getting a news story up on the Web site as soon as possible.

“The priority becomes the Web site and not the print product,” he says.

If a company’s resources allow it, a story might appear 15 times in updated versions on a Web site before it appears in print. The managing editor must decide if a story has enough importance to be updated throughout the day.

Web writing is like wire-service writing

“This is akin to wire-service reporting,” Conley says. “One thing I try to get across to B2B reporters, and newspaper reporters as well, is that in this environment, that is what all of us have become. We’re all wire service reporters now.

“So our workday has to be like the day of somebody at Bloomberg or at Reuters or at the Associated Press. It’s no longer like the workday of somebody at a monthly magazine. None of us is working at monthly magazines anymore. Anybody who thinks they are working at a monthly magazine is out of touch and perhaps delusional.”

Business readers no longer must wait for a weekly or a monthly publication, he says. “When there is big news happening in their industry, and they want to know about it, and they go to your Web site and there is nothing there, they don’t think, ‘ Oh, I guess they’re holding it for the January issue,’ ” Conley says. “They think, ‘You suck.’ And they go to your competitor.”

B2B journalists will have to accept the extra workload.

“There are no more cushy monthly B2B magazine jobs left,” Conley says.

This story was written by Jeff Gelski, Associate Editor, Food Business News;
Secretary, ASBPE Kansas City Chapter

Meeting set for July 15–17 in Washington, D.C.

On his blog for Publishing Executive magazine, Bob Sacks says he’s “a journalist, a grizzled reporter” and his beat is the media landscape. He also says he is an “avid publishing futurist.”

So true. Just consider these blog titles from past issues of the magazine:

• “The Publishing Community Will Not Perish”
• “I Own Every Great Book Ever Written and They Are All in My Pocket”
• “Why I Don’t Trust PIB’s Ad Revenue Reports”
• “A Quick Lesson in How to Save the Magazine Industry”
• “Another Paper Price Increase, Another Reason to Abandon Print?”

But there’s more. This prolific information publisher has an email newsletter, “Heard on the Web”, and his own blog, BoSacks “Heard on the Web” — Media Intelligence, for which he compiles articles from numerous other digital publications about the state of our media. He often comments on the articles. He says (tongue in cheek): “I do not write many of the articles, but have been known to add caustic comments when and where it seemed appropriate.”

As a veteran of the printing and publishing industry since 1970, Bob Sacks is a thinker.

In a recent online discussion about digital publication business decisions, Sacks offered an audacious strategy from his past, similar to what some magazines are now trying.

“I do believe in owning the turf outright,” Sacks wrote. “I once published a unique title that was clearly the best in its field. I started to have competitors and we made an interesting business decision. We started our own second magazine to compete with. It was the second-best magazine in the field. After a while, all the competitors fled the area and we were the only ones left standing. Soon after, we shut down the second title. We owned the turf.”

After several years in the alternative press publishing newspapers in New York and Tucson, he became one of the founding fathers of High Times magazine.

Since then Sacks has been a publisher, editor, freelance writer, director of manufacturing and distribution, senior sales manager, circulator, chief of operations, pressman, cameraman, lecturer, and developer of Web site companies. His résumé lists directorships at Bill Communications (VNU), CMP, International Paper, McCall’s, Time Inc., The New York Times Company’s magazine group, and Ziff-Davis.

Today his firm, Precision Media Group, does private consulting and publishes the daily e-newsletters worldwide to more than 11,500 media industry leaders.

“It is purely a very ‘personal’ and slanted collection of news gathered daily over the Internet, which to me seems relevant and useful about the publishing industry,” he wrote.

“I do this as a labor of love and to keep myself as up to date as is possible with the ever changing and advancing ‘information distribution industry’ formerly known as ‘publishing’.”

And how much does it cost?

“The price for this service is nothing. It is free. It is just as easy for me to copy three or four of my industry friends as it is to carbon copy the current list of 11,500 publishing professionals,” he said.

Sacks is known to be an electrifying lecturer about the media and marketing industries. He frequently discusses the good and bad news about what he calls “El-CID,” or electronically coordinated information distribution. His presentations often cover the technological past, present, and future possibilities for publishing at the digital edge.

Toward this end, Sacks formed a global consultancy last year called mediaIDEAS to provide research and advisory services about the effects of technology on magazine publishing.

In one of its advisories, called TH(ink) NOTEs, Sacks writes, “The integration of technologies like XML, JDF, and PDF-x1a are giving publishers greater access and control over both the production process and manufacturing time.”

Come early to Washington, D.C., to interview your government sources, and then attend ASBPE’s National Editorial Conference. Not-to-be-missed sessions will examine:

• Innovative responses to today’s troubling times
• How to use social media to advance your brand, generate editorial leads, and increase readership
• Ways to sell your ideas to company executives
• How to keep your print publication relevant in a digital age
• Print and digital workflow strategies
• Alternate ways to present content using visual journalism techniques

As always, the highlight of the conference will be the case histories of the ASBPE Magazines of the Year.

Conference Registration Rates

If registration is postmarked by July 3:

• Member registration fee for full two-day conference:
  $395; $495 for nonmembers (includes Azbee Awards banquet).
• Member registration fee for single day (July 16 or 17):
  $230; $285 for nonmembers.
• Azbee Award Banquet only:
  $140 for ASBPE members; $165 for nonmembers.

If registration is postmarked after July 3:

• Member registration fee for full two-day conference:
  $495; $595 for nonmembers (includes Azbee Awards banquet).
• Member registration fee for full single day:
  $330; $385 for nonmembers.
• Azbee Award Banquet only:
  $165 per person for both members and nonmembers.

Additional discounts:

• 3-PLUS Discount on one or two-day conference registration:
  If three or more from the same publication are at, a 10% discount on registration fees applies.
• Discount for tables of 10 for those attending banquet only:
  A table for 10 people can be reserved for $1,260 That’s a 10% discount from the early-bird member rate and a 24% discount from the full price.

Conference Hotel Rate

The hotel room rate at the Marriott Washington: $149, single/double. Call 800-228-9290 and mention you’re with ASBPE to get rate. Deadline for rate is June 24.

National Editorial Conference

When Worlds Collide: Closing the print-digital divide

Aug. 4–5, 2011 • Gleacher Center • Chicago

This year’s conference, at the state-of-the-art Gleacher Center in Chicago’s Loop. The theme: “When Worlds Collide: Closing the print-digital divide.” will examine the relationship between the print and digital worlds.

The conference is designed to provide ample opportunity to interact with other attendees and with speakers. There will be plenty of interactive sessions and receptions providing opportunities to chat and network.

For the first time ever, the conference will feature two separate tracks — print and digital. Attendees will be able to pick and choose among sessions.

Whether your focus is primarily print, primarily digital or a mix of both, this conference will have everything you need to do your job better, including:

• Three keynote addresses on issues that affect every B2B journalist right now: Jobs, ethics, and dealing with media complexity.
• Six interactive roundtable discussions led by industry experts. These discussions will allow you to work hands-on with your peers. Included: interview techniques, managing digital content, and critiques of your publication’s work.

• Numerous sessions on best practices, plus case studies and strategies to help you work smarter.

As always, the national winners of the Azbee Awards of Excellence will be honored at a banquet during the conference. The event will take place on the evening of Aug. 4. In addition, a welcome reception for early arrivals will take place the evening of Wednesday, Aug. 3.

State-of-the-Art Conference Venue

The conference facility, The Gleacher Center, is designed to meet the teaching requirements of the, University of Chicago’s Booth School of Business, offers an array of technology services. Those include free wi-fi and electrical outlets at every seat The center is located less than 45 minutes from O’Hare and Midway airports, and is near many hotels and features views of the river and the city.

Chicago’s Gleacher Center will be the site of ASBPE’s 2011 National Editorial Conference.

Learn more about the conference.

Young Leaders Scholarship

Each year, ASBPE’s Young Leaders Scholarship pays the conference and hotel room costs for five U.S. applicants to attend the National Editorial Conference. (Transportation to and from the conference, any nonconference meals and other incurred costs are the responsibility of the winners or their individual publishing companies.)

Scholarship winners will also attend the ASBPE National Awards Banquet and will receive a free one-year membership to ASBPE if they are not already members.

In addition, ASBPE and Trade, Association Business Publications International jointly offer two scholarships for up to two international applicants. In addition to paying the conference and hotel costs, the International Young Leaders Scholarship also provides up to $500 toward transportation.

These scholarships are open to all business editors under the age of 30.

Applicants must meet the following qualifications:

• Must be 30 years of age or younger.
• Must have worked at least two years as an editor of a business magazine or the magazine’s associated Internet publication.
• Candidacy must be sponsored by their publication’s Chief Editor.
• Must plan to continue in the business press as a career.
• May not be a past ASBPE Young Leaders Scholarship winner.

This call for nominations goes out at the beginning of each year.

This year’s application deadline was April 1, 2011.

What past Young Leaders say about the scholarship

“I learned the most from the real in-depth sessions, such as the 20 big ideas session and the 21st century workflow session. I also enjoyed Rob Montgomery’s talk, especially because he gave so many specific Web resources that are helpful for B2B publishers.

“I think the most valuable part of the experience was meeting the other Young Leaders and also being able to network with others who belong to the ASBPE at the national convention.”

— Jessica Zelmer

Editor, E-Media

Lenexa, KS

“The list of valuable ideas I learned at the ASBPE conference is endless. Every day, I’m sharing and applying ideas to my publications. From the new social media opportunities, to artistic, award-winning methods for presenting technical materials, the educational sessions were priceless. I appreciated the lessons learned from the award winners and veteran editors, to the new inventive ideas from the other Young Leaders.

“No doubt, this was a business publishing experience that I will appreciate for a lifetime.”

— Michelle Hucal

Senior Editor

Environmental Design & Construction

and Sustainable Facility

“The best part of the Young Leadership Scholarship is the opportunity to meet and interact with other up-and-coming editors, to share ideas, experiences, and perspectives. The scholarship also provides a unique opportunity to get high-level leadership and editorial training.

“The scholarship is a useful stepping stone to getting more involved with the ASBPE. After taking part in the conference, I’m planning to attend more local events and future conferences.”

— Jeff Lee

Senior Associate Editor

EcoHome Online, Building Products

Hanley Wood Business Media

“The ability to network with other editors who are going through the same types of challenges as I am on a daily basis, as well as the ability to help others who may be struggling through issues I’ve conquered, made this conference a very worthwhile event to attend, particularly as a Young Leader Scholar.

“I plan to be as involved as my hectic schedule will allow, as I see a lot of value in attending seminars, conferences and general networking events that ASBPE offers.”

— Andy Hanacek

Executive Editor, The National Provisioner