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Surveys and Research

Arcola Research
The Arcola Research Company specializes in custom research, including the gathering and analyzing of data, and writing clear, actionable reports, at reasonable prices. In business since 1988, they also conduct focus groups, one-on-one interviews, mail and telephone surveys, secondary data analysi,s and Web research. Helped develop the 2004 ASBPE Salary and Workplace Survey.

Media Management News & Data
This center was developed and is managed by the Media Management Center at Northwestern University. It is allied with the Kellogg School of Management and the Medill School of Journalism. All of the Center's work is supported by research into many of the media's most complex problems. There is a long list of publications and reports published by the Center. The Center participates with media companies in projects that engage some of the most challenging issues to confront the media particularly in strategy, marketing, content, and sales force productivity.

Mr. Magazine
The official website of Dr. Samir A. Husni, the Hederman Lecturer and Professor of Journalism at the University of Mississippi where he heads the magazine service journalism program. Each month Husni tracks just about every consumer magazine published in this country, both new and old.

Office of Research Integrity
ORI promotes integrity in biomedical and behavioral research supported by the Public Health Service at about 4,000 institutions worldwide. ORI monitors institutional investigations of research misconduct and facilitates the responsible conduct of research through educational, preventive, and regulatory activities.

Pew Research Center
The Center is an independent opinion research group that studies attitudes toward the press, politics and public policy issues. They are best known for regular national surveys that measure public attentiveness to major news stories, and for their polling that charts trends in values and fundamental political and social attitudes.

Readership Institute
The Readership Institute is a division of the Media Management Center at Northwestern University that focuses on actionable research, field-testing of readership-building ideas and measurement of their success, and education and training for the newspaper industry on readership-building best practices.

Surveymonkey.com
If you're on a low budget, this do-it-yourself survey Web site is a great help. It lets you easily design a Web-based survey, including choosing colors and adding your magazine logo at the top. You can choose from a variety of question formats (drop-down menu, check box, multiple choice, fill in the-blank). You also can create pie charts and sort the results based on any number of your survey questions, and there are also security features designed to prevent companies from “stuffing the ballot box.” It's free if you're looking for no more than 100 responses. For more than that, the fee is very reasonable.

Up2Right Market Research
The firm is a marketing research company that works exclusively with leading publishers of industrial and technical periodicals to provide customized turn-key marketing research studies. Helped develop the 2002 ASBPE Salary and Workplace Survey.

Zoomerang
Like Surveymonkey, this too is a do-it-yourself survey Web site. Fees are similarly reasonable to Surveymonkey, yet different enough that you need to compare. One feature Zoomerang offers are publishing-related survey templates to get you started with questions.

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