ASBPE’s Bookstore

Books Published by ASBPE Books by ASBPE Members Business,
Specific Professions
Writing and Editing
Writing and Editing
The Internet Research
Style Guides

Cover image: Journalism That Matters Journalism That Matters
Marion Street Press, $16.95; ISBN: 1-9333-3808-3

Journalism That Matters examines major government and industry changes driven by tough reporting in the business-to-business and association press. The book presents 17 case histories. Among them:

  • How the U.S. Department of Defense came clean on weaknesses in its computer network after a report by Federal Computer Week.
  • How federal agencies stepped up their verification of job applicants after Government Computer News uncovered egregious resume padding by a top U.S. Department of Homeland Security IT official.
  • How London-based Legal Business shook up the tradition-bound U.K. judicial system by exposing broad discontent among lawyers with one of the country’s most important courts.

The book is designed as a compilation of best practices for professional editors, but it’s also a window into the world of business reporting for journalism students. Its case studies are by editors who are members of, or have had their work recognized by, ASBPE or Trade Association and Business Publications International.

Best Practices of the Business Press
Cover Image: Best Practices of the Business PressKendall/Hunt Publishing, $35; ISBN 0-7575-0862-6

The book is a compilation of essays on different aspects of business-publication editing. All the essays were written exclusively for this book; the contributors are all ASBPE members or ASBPE national award winners.

The book is designed for use by working editors as well as by journalism instructors as supplementary reading on business publication editing.

Buy Books Via Amazon and Support ASBPE

Books listed below can be bought via Amazon. When you purchase books at Amazon through this page, ASBPE gets a percentage of each purchase.

You can also support ASBPE by buying any product Amazon sells, business-related or not, via this search window.

Want to recommend a title? Send us an e-mail. Provide as much information as you can, including title, author, and publisher if known. Also include a description of the book and tell us why you think it’s useful for business press editors.You can also see reviews and ratings from other B2B editors on our GoodReads group.

Books marked with an R have been reviewed in the ASBPE newsletter.

Booksand Media by ASBPE MembersBooks, CD-ROMs, and audio CDs or tapes written or edited by ASBPE members. Items are listed alphabetically by the member’s last name.If you’re a current member who has had a book published, let us know.

Two Books by Former ASBPE Presidents

How to Make Real Money in Second Life:
Boost Your Business, Market Your Services, and Sell Your Products in the World’s Hottest Virtual Community

Rob Freedman
Senior Editor, Realtor Magazine

This guide explains how corporations can use the 3-D virtual world Second Life as an alternative marketplace, bringing in additional profits.

Rob Freedman spoke about using Second Life for business at an ASBPE meeting.
See a recap of that event.

Additional ordering options:

Pulitzer’s Gold

Roy Harris
Senior Editor, CFO

Pulitzer’s Gold is the first book to trace the ninety-year history of the coveted Pulitzer Prize for Public Service. The prize, which recognizes some of the media’s greatest achievements, is awarded annually to a newspaper rather than to individuals, and takes the form of the Joseph Pulitzer Gold Medal.

In Pulitzer’s Gold, Harris recalls dozens of stories behind the stories, often allowing the journalists involved to share their own accounts. The book tells of the reporting behind stories like the Watergate scandal and the Pentagon Papers leak. Also covered are reporting from both World Wars, the Depression, the Civil Rights era, the Vietnam War, and more recent corporate and environmental scandals.

Pulitzer’s Gold web site

Hero in Disgrace: The True Discover of the North Pole, Frederick Cooke
Abramson, Howard
Editorial Director & Publisher, Transport Topics Publishing Group

This book sets the record straight on the true story behind the discovery of the North Pole. The book also details the controversial explorer’s earlier adventures, including an expedition to Antarctica and climbing Alaska’s Mount McKinley.

Following Cook’s triumph, Hero in Disgrace relentlessly tracks the efforts of this powerful cartel that backed Peary and his expedition, then set about systematically destroying Cook’s reputation so Peary’s claim could stand uncontested. So effective was their campaign that Cook was driven into prison, financial ruin, and public disgrace, yet never once did he renounce the claim to his discovery.

To this day, however, both Cook’s character and his epic accomplishments have been obscured under clouds of doubt and misunderstanding. With this book, Abramson dispels those clouds and retrieves the true hero from disgrace.

The National Geographic: Behind America’s Lens on the World

A look into the inner workings of the National Geographic Society, which for nearly a century has been America’s lens on the world.

Behind the Society’s success is the story of the Grosvenor clan, which dominates the society to this day. Organized by Alexander Graham Bell and other Washington socialites, the National Geographic Society blossomed under the long reign of Gilbert H. Grosvenor, who transformed it into an immensely profitable, secretive, influential, and world-renowned organization.

Using Building Systems
Carper, Jim (Coauthor)
Senior Editor, In-Store Marketing Institute, Hoyt Publishing Company

Deals with factory-built housing options for home builders.

Route 128 and the Birth of the Age of High Tech
Earls, Alan R.

From the invention of ether and the telephone in the 19th century to the birth of radar and the computer in the 20th century, Greater Boston has been a hotbed for creating and nurturing new ideas. This book discusses the intertwining stories of the construction of Route 128 and growth and expansion of high tech in the 50 years following World War II.

Public Power-Private Life
by Alex Radin

LaBella, Jeanne W. (Editor)
VP, Publishing, American Public Power Association

A personal memoir and a history of public-policy battles in the electric energy arena. Jeanne edited this book by the former CEO of her organization. The book also tells of th e rise and fall of nuclear power and the environmental movement’s impact on the electric industry. It includes chapter on the Northeast blackout of 1965 and the actions that were taken to prevent future blackouts—a timely subject just now.

Business, Economics, Finance, and Professions

Guide to Writing for the Business Press
by Patrick Clinton

This authoritative source of information about the business press takes the reader through key elements of writing for the action-oriented, reader-directed information publications that are the genre.

Health Professionals Stylebook: Putting your Language to Work
by Shirley Fondiller, Barbara J. Nerone
Springer Publishing Company
(Second edition, Aug. 7, 2006)

Ideal for editors who work on health-related material. Note: This title is out of print. You may request an out-of-print search from Amazon. Alternatively, you may call the number above to get information from the publisher.

Math Tools for Journalists
by Kathleen Woodruff Wickham, Ed.D.
(Second edition, 2003)

This small book is a most useful reference tool for all journalists, especially those in the business press. Explains the true importance of the numbers we look at, the validity of the many statistics we see each day, or the real meaning of financial data.

Understanding Financial Statements: A Journalist’s Guide
by Jay Taparia, CFA

A “concise primer” is the way Jay Taparia describes his guide to financial statements for journalists. Although the book is short, it provides a good level of depth, moving from basics to details, while helping to teach journalists not only how to look at numbers but how to find the stories behind them.

Writing and Editing (General)

The Associated Press Guide to News Writing
by Rene J. Cappon

Style guide for reporters, writers, editors, and English and journalism students. Explains how to write a good story, how to cite sources, etc., with examples from newspapers.

To get the latest updates as soon as they’re available, you can subscribe to the guide online.

The Elements of Style (Fourth Paperback edition, Aug. 2, 1999)

The Elements of Style (50th Anniversary Hardcover edition, Oct. 25, 2008)
by William Strunk, E. B. White

Still the source.

On Writing Well : An Informal Guide to Writing Nonfiction
by William Zinsser
(30th anniversary edition, May 9, 2006)

A Practical Guide to Graphics Reporting: Information Graphics for Print, Web & Broadcast
by Jennifer George-Palilonis

Write Tight: Say Exactly What You Want With Precision and Power
by William Brohaugh

Writing and Editing (Technical)

Clear Technical Writing
by John A. Brogan

Recommended by editor Joy Curtis.


Editing by Design
by Jan White

If there ever was a perfect manual on magazine design and the presentation of content for both editors and designers, this is it. White is a visual journalist and an editorial designer of the highest caliber. His book examines the necessary cooperation of editors and designers and the “how-to” of product-making and storytelling with a service journalism, reader-friendly approach. This is also one of the most enjoyable manuals you’ll ever read.

The Non-Designer’s Design Book
by Robin Williams

If you would like to make your page layouts better, but don’t know where to start, you should read this book. It gives a quick, basic understanding of some design fundamentals. It’s especially useful if you’ve been drafted into double duty as a part-time designer. Covers topics like combining typefaces, using white space effectively, readability, and more.

The Internet

Designing Web Usability
by Jakob Neilsen

From the reigning guru of web design. Neilsen is well known (and respected) among web heads for his extensive research on usability.

HTML, XHTML & CSS For Dummies
by Ed Tittel and Jeff Noble

HTML, XHTML, and CSS, Sixth Edition (Visual Quickstart Guide)
by Elizabeth Castro
(Sixth edition, Aug. 26, 2006)

An excellent reference. Clearly explains the basics that anyone setting out to design a web site needs to know, including:

  • Differences among browsers
  • Who develops HTML standards
  • Designing your site

and provides a reference on HTML and CSS.

Information Architecture for the World Wide Web: Designing Large-Scale Web Sites
by Louis Rosenfeld and Peter Morville

Good Web sites (and magazines) have architectures that organize information and help readers find and use it. In this book, you’ll learn how to develop a strong, cohesive vision for your site that is distinctive and usable; organize your site’s hierarchy in ways that are meaningful to its users and that minimize site re-engineering; create navigation systems so that users can move through the site without getting lost and frustrated; and more.

Research, Interviewing and Reporting

24 Days: How Two Wall Street Journal Reporters Uncovered the Lies that Destroyed Faith in Corporate America
by Rebecca Smith and John R. Emschwiller

The two reporters, who broke crucial aspects of the Enron story, detail the unfolding of the scandal.

The Interviewer’s Handbook: A Guerilla Guide:
Techniques & Tactics for Reporters & Writers

by John Brady

Note: This title is sold by the author, who offers a professional discount of 20% (discounted price: $15.95).

Tips from an experienced journalist who frequently speaks at conferences on the topic. Includes tips on topics such as:

  • doing e-mail interviews;
  • handling sources;
  • keeping the interview under control;
  • overcoming objections;
  • getting the right background before you get on the phone;
  • dealing with ethical issues;
  • asking the best questions to get people to open up;
  • working with PR departments;
  • “breathing life and personality” into telephone and e-mail interviews.

Brady, a journalist, teacher, and consultant who has interviewed subjects ranging from Lee Atwater to Jerry Springer, offers excellent advice on conducting interviews—a skill that is often given short shrift in journalism courses.

Creative Interviewing: The Writer’s Guide to Gathering Information by Asking Questions
by Ken Metzler
(Third edition, Sept. 20, 1996)

Novice interviewers may find this book useful, especially if they have come to the business press via industry rather than journalism. Covers pre-interview research and preparation, tips for conducting a good interview, how to get good anecdotes from the interviewee, how to develop interviewing skills, and more.

The Reporters Handbook:
An Investigator’s Guide to Documents and Techniques

by Steve Weinberg

An essential tool for journalists that identifies hundreds of documents and human sources in the private sector and government. Includes step by step methods for tracking paper trails, computer trails, and people trails.

Style Guides

The Associated Press Stylebook and Briefing on Media Law
(July 2007 edition)

Note: You can also subscribe to the Stylebook online to get real-time updates; site licenses are available.

The AP Stylebook is the editor’s bible, an essential handbook for all writers and editors. Clearly presents rules on grammar, spelling, punctuation, and usage. It also includes crucial advice on how to guard against libel and a guide to copyright and fair use.

The Chicago Manual of Style
(15th Edition, August 2003)
Published by University of Chicago Press

Microsoft Manual of Style for Technical Publications
(Third Edition, July 2004)
by Microsoft Corporation

Guidelines on how to use and spell computer-related terms, with advice on technical writing and design and interface issues. “… not my first choice” but “[g]oes into quite a bit of detail on things for the Internet,” notes B2B editor Joy Curtis.

Science and Technical Writing: A Manual of Style
(Second Edition, December 2000)
by Philip Rubens, General Editor

Recommended by B2B editor Joy Curtis.

Cover image: Yahoo Style Guide

The Yahoo! Style Guide: The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World

Recommended by ASBPE member Maureen Alley.