2008 Webinars

Topics include social media, design, getting a book deal —
and how to produce your own webinar.

ASBPE’s web conferencing services
provided by

ASBPE members receive
a 15% discount on
Beacon Live’s webinar services.
Details on Members Only page

Taking Your Webcasts
to the Next Level

From boosting readership and ad dollars to raising brand awareness, learn how B-to-B publications are gaining a competitive edge through webinars.

At our March 21 webinar, attendees learned what it takes to successfully produce compelling — and profitable — webinars for a B2B publication from top experts at Nielsen Business Media and InXpo.

Members: Download Webcast Files

ASBPE members can download the PowerPoint presentations from this webcast.

Go to the Members Only section to download the presentation.

You’ll Learn How to

• pick a compelling topic and present it for maximum impact.
• involve print and online staff editors in content development and presentation of webinars.
• manage the “church-state” divide and address common ethical issues when conducting webinars.
• package and market online events for potential viewers and sponsors.
• leverage webinars for related editorial content, including virtual trade shows, podcasts and e-newsletters.

About the Presenters

Kristin Beaulieu Kristin Beaulieu is the Vice President of Client Services at InXpo, a leading provider of virtual online communities and tradeshows. She works with leading publishers such as Nielsen, Wall Street Journal, CMP, IDG, Ziff Davis Enterprise and others to strategize their event businesses.

Kristin was formerly the Vice President of Digital Events for the Consumer Small Business Division of Ziff Davis Media. She managed two online event divisions for Ziff Davis: eSeminars and PCMagCast. eSeminars was launched in 2000 and grew steadily to become a highly profitable division of Ziff Davis with year-over-year exponential growth in revenue and events. In January 2006, PCMagCast was launched as the dedicated online event division of PC Magazine.

PCMagCast received both Gold and Bronze 2006 Folio: FAME Awards for “Best Online Events of the Year” for its “Security and Mobility Virtual Tradeshow” and the webcast, “Selecting and Setting up an HDTV Set”. Additionally, eSeminars received the 2005 Folio: FAMEGold Award for “Best Online Event” for its Security Solutions Tradeshow “Protect Yourself Against Attacks.”

Elliot Markowitz is Editorial Director of Nielsen Business Media Webcasts and Virtual Events and is responsible for the content of all web seminars across Nielsen’s publications and brands. He is also Editorial Director of Nielsen’s Small Business Resource Center and Mediajobmarket.com.

Previously, Markowitz was Editorial Director of Ziff Davis Media eSeminars, where he helped build the company’s eSeminar business and launched its award-winning Virtual Tradeshow concept. Markowitz is an 18-year publishing veteran and before Ziff Davis, he was Editor of Hotel Business magazine and HotelJournal. Before that he was Editor-in-Chief of CRM Magazine and the destinationCRM.com web site and related live events. Before CRM Magazine, he was Business Editor at TechTV, responsible for helping to manage the TV station's web site as well as conducting live on-air interviews with key industry executives.

Markowitz also spent 11 years with CMP Media's award-winning weekly newspaper Computer Reseller News (CRN), where he held many key editorial positions including News Editor, Business Editor, and Senior Executive Editor. In 1999 he was named Editor of CRN, responsible for the entire editorial operation of the newspaper and in charge of coordinating its redesign and re-launch in June 2000. While at CRN, Markowitz initiated many key alliances including the Industry Hall of Fame event in Las Vegas and the annual CRN/Raymond James Conference. Early in his career Markowitz was a news reporter on Long Island for the Massapequa Post.

He holds a B.A. in Journalism from Hofstra University and is a graduate of the Stanford Professional Publishing Course.

Upcoming Webinars

Here are our other 2008 webinars. Exact dates will be announced as they are scheduled.

May
Green Initiatives

Learn about covering green initiatives in industry and business.

September
Getting a Book Deal

For those interested in their earning potential, this webinar will tell how to leverage your expertise into a book deal. It will take you through the brainstorming phase all the way through to what to include in your contract with the publisher.

December
Design

The last 2008 webinar will be devoted to design issues such as conceiving and implementing effective magazine covers, creating a synergy between photographs and text, and more.

Our Previous Webinars

Jan. 18
The New Azbee Awards Entry Process

For the first time in 2008, ASBPE is accepting submissions for most entries completely online — which means you won’t have to put multiple copies of each article into binders, print out cover letters and entry statements, and mail out packages. You also save on fees — $10 per entry — by submitting online.

This free webinar provided an overview of how the online entry process works. Attendees learned:

• how and where to register for the competition
• where to submit your statement describing the mission, readership, and enterprising work for each entry
• how upload editorial entries
• how to submit and receive confirmation of payment

Dec. 14, 2007
Editorial Winners Tell All

Attendees of this free webinar got the inside scoop on how to win an Azbee award from top editors at Hanley Wood and IDG, which have garnered numerous editorial and design awards.

The presentation included:

• How and why the editors chose the articles they entered;
• What the awards have meant to the winners’ careers and to their publications;
• How to build award potential into the articles you write and edit; and
• How to apply the standards of editorial competitions to your day-to-day work.

Presenters:

• Don Tennant, vice president and editorial director of Computerworld and InfoWorld.
• Boyce Thompson is the editorial director of the Builder, Multifamily, and Technology groups of magazines published by Hanley Wood, LLC.

ASBPE members may download presenter Boyce Thompson’s slides:

You may also be interested in our free Tip Sheet,“Secrets to Winning Azbee Awards,” available both to members and nonmembers.

Oct. 19, 2007
Managing the Editor-Freelancer Relationship in the Digital Age

This webinar explored how the digital platform is giving rise to new methods for managing freelancers — and new questions about the best methods to use.

Topics included:

• How much and when (upon acceptance, upon publication?) should a freelancer be paid?
• What rights will the publication retain over the freelancer's work?
• Should "kill fees" be publication policy? If so, how much?
• How to develop long-term relationships with effective freelancers?
• How should freelancers break into the B2B press?

Presenters were Chris Linquist, online editorial director, CXO Media, and Matt Bolch, a successful Atlanta-based freelance writer and editor,

May 10, 2007
Uncovering Scoops With
Basic Financial Analysis Techniques

Stock analysts do it…— so can you! This Webinar covered how to uncover corporate scoops using basic financial analysis techniques. Leading the Webinar was Steve Ross, editor of Broadband Properties magazine and professor at the Harvard Extension. Ross, who has also taught at Columbia University's Graduate School of Journalism, has a gift for making financial theories seem simple.

Among other things, attendees learned:

• why a company's stock price does not tell the whole story,
• factors to consider when writing about the financial viability or competence of a particular company,
• a simple formula for calculating whether a company is likely to remain as a going concern in the short term, and
• how to spot signs of financial foul play.

About the Presenter

Steve Ross has combined a career in teaching, writing, consulting, and technology. He now edits a trade/professional magazine (Broadband Properties) and teaches business writing at the Harvard Extension. From 1985 until mid-2004, Ross taught full-time at Columbia University’s Graduate School of Journalism, where he was an associate professor of professional practice, teaching new media, national, and computer-assisted reporting. Since 1994, Ross has been conducting the nation’s largest surveys of journalists’ use of online services including (but not limited to) the World Wide Web. Among his 19 books are works on business, the environment and planning, multimedia, finance, statistics, product safety, and toxic substances. He is now under contract with McGraw-Hill to produce textbooks for analytic journalism and new media.

March 2, 2007
Investigating a Company: The Long and the Short of It

In the wake of several high-profile corporate scandals, such as Enron, WorldCom and Tyco, and the resulting Congressional actions to address them, getting to the bottom of a balance sheet and other company reports is an indispensable part of doing your job as a business publication editor.

In the second of three webinars about reporting on company finances, attendees learned about financial tools that top-tier investigative journalists use to enhance the breadth and depth of their business reporting, uncover hidden problems in company performance, estimate market share — and beat the competition in disclosing the next corporate scandal. Specifically, attendees learned:

• How to find out crucial corporate information when on deadline, and methods to use when more time is available to dedicate to story development.
• How to obtain and interpret corporate reports, including the 10K and 10Q, 8K and 14K, cash-flow and income statements, balance sheet, and annual report to shareholders.
• How to convey the significance of the numbers to readers as they report on financial issues.

An archived version of the presentation will be made available to participants upon request. In addition, a CD and PowerPoint will be available for sale.

Dec. 14, 2006
Using Excel as a Reporting Tool
In our first webinar, editor and teacher Steve Ross walked participants through exercises in calculating key business indicators such as profit margin, earnings per share, price-earnings ratio, and return on investment. He also pointed out possible errors in analysis that might easily trip up a novice financial reporter. You can read a recap of the session here and learn more about the technology interface used in the webinar here.

A DVD of this webinar is a available for purchase. To order, contact us at info@asbpe.org or (630) 510-4588.