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Reader-first tactics for managing content streams
At an ASBPE forum, three B2B publishers and editors share how they get the most out of content across print and digital platforms. By Hallie Busta Managing multiple content streams […]
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Yet another attempt by marketers to imitate journalism
Just when we started to get a handle on native advertising, marketers are birthing a new beast: brand journalism. If you’re new to the conversation, native advertising is a current hot […]
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“Builder,” “ABA Journal,” SHRM Online Top 2014 ASBPE Honors; David Hechler of “Corporate Counsel” Gets Stephen Barr Award
ASBPE honored Builder and the ABA Journal as Magazines of the Year for 2014 and named SHRM Online, a publication of the Society for Human Relations Management, as its Website […]
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David Hechler Wins ASBPE’s 2014 Stephen Barr Award For Article on Toyota’s Fatal Acceleration Problems
David Hechler, executive editor of Corporate Counsel magazine, is the 2014 winner of ASBPE’s Stephen Barr Award for his article “Lost in Translation.” His April 2013 story was a retrospective […]
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Roll the footage! Video clips from day one of the national conference
Post by ASBPE. Editor Chris Murphy talks multitasking at InformationWeek. Post by ASBPE. Jeanne Bernick, editor of Top Producer magazine, discusses best practices for integrating content across platforms. Post by […]
Reader-first tactics for managing content streams
At an ASBPE forum, three B2B publishers and editors share how they get the most out of content across print and digital platforms. By Hallie Busta Managing multiple content streams […]
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“Builder,” “ABA Journal,” SHRM Online Top 2014 ASBPE Honors; David Hechler of “Corporate Counsel” Gets Stephen Barr Award
ASBPE honored Builder and the ABA Journal as Magazines of the Year for 2014 and named SHRM Online, a publication of the Society for Human Relations Management, as its Website […]
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David Hechler Wins ASBPE’s 2014 Stephen Barr Award For Article on Toyota’s Fatal Acceleration Problems
David Hechler, executive editor of Corporate Counsel magazine, is the 2014 winner of ASBPE’s Stephen Barr Award for his article “Lost in Translation.” His April 2013 story was a retrospective […]
Yet another attempt by marketers to imitate journalism
Just when we started to get a handle on native advertising, marketers are birthing a new beast: brand journalism. If you’re new to the conversation, native advertising is a current hot […]
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Award-Winning Editor Finds Direction In Visual Storytelling
By Jeff Gelski The strategy failed this time. Sarah Redohl typed up information for a law enforcement story. She cut the information into strips of paper and placed the strips on […]
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Meet The Publishers Who Ask Their Reporters To Write Native Ads
Hat tip to Brian Carlson of CIO for sharing this Digiday piece. Jeff Dearth nails it: “Over time, I think, it erodes a reporter’s ability to report the ‘truth’ when it […]