When the Going Gets Tough, the Tough Get Creative

By Katy TomasuloWashington, DC Chapter President In my industry, construction, publishers are facing a double-downturn problem: the one that’s hitting all publications plus the housing market crash that’s taking an added toll. But that hasn’t stopped some magazines … read more

Blogs Worthy of Your Time

By Tonie AuerDFW Chapter President/National Blog Chairwoman What makes one blog more worthy of your valuable reading time over another blog? John Brandon over at Computerworld talks about his criteria for a good blog and then goes on … read more

Words Are Important

By Paul Heney As this election season drags on, I’m hoping for a politician who will rediscover the power of words. Over the past few decades, there has been an increasing resentment towards intellectual thought and speech in … read more

Every B2B Publication Needs 5 Fear Factors

By Howard Rauch “Pre-emptive discouragement of a direct competitor should be a key focus.” This comment was the closing statement in an editorial planning report recently submitted by a top B2B editor to senior management. He added: “If … read more