Thanksgiving

By Steven RollASBPE President During this thanksgiving season, I’ve been taking stock and thinking about all of the ASBPE-related people and things I’m thankful for. So in no particular order, here’s my top 10: 1. The 2009 ASBPE … read more

Azbee Awards of Excellence Expand

As you may have seen in our recent print newsletter, the ASBPE annual awards contest is now going to be split into digital categories and print categories for 2009. Additionally, each of these will have their own conferences. … read more

Chicago Produces Top-Notch Member Programs

By Roy HarrisASPBE Past President Several ASBPE chapters are known for their powerful program planning. But it would be hard to top the work done by the Chicago chapter in designing this month’s half-day workshop titled “B2B Survival … read more

Highlights from New-Media Webinar

By Martha SpizziriASBPE Web Editor “Anyone can launch a media brand. The time is right now, especially because buying behavior has changed.” That’s the judgment of Joe Pulizzi, who copresented the ASBPE webinar “A B2B Journalist’s Guide to … read more

The Editor as a Marketer

By Nikki GoldenChicago Chapter President I asked over on the Chicago Chapter blog a few weeks ago: Where does innovation come from? My question stemmed from the fact that editors have some really great ideas, and yet a … read more