By Marisa PalmieriCleveland ASBPE Vice President There was lively discussion and many interesting ideas shared at the Cleveland chapter of American Society of Business Publication Editors’ meeting this week. Unfortunately, but not surprisingly, there weren’t any concrete answers … read more
By Paul J. HeneyASBPE Past PresidentTABPI President Last year, TABPI sponsored our first Design Challenge. The goal of this program was to show how much creativity and talent there is in the b2b design world. We asked b2b … read more
By Martha Spizziri ASBPE Web Editor Chances are you’ve felt a bit frustrated from time to time by not knowing at least a little HTML code. Maybe you were posting a comment to a blog, but didn’t know … read more
By Howard Rauch Probably nothing good can be said about B2B’s editorial productivity dilemma. Tales of staff cutbacks in the face of heavier workloads are recounted almost every day. Under the circumstances, engagement in performance analysis can’t be … read more
By Steven RollASBPE President In a recent speech delivered via Twitter BusinessWeek.com’s John A. Byrne (@JOHNABYRNE) emphasized that the next phase of journalism will require editors and writers to get readers involved with every step of the process, … read more
By Michelle V. Rafter This blog post originally appeared on Michelle Rafter’s WordCount blog and is copyright 2008 Michelle Vranizan Rafter. It is reprinted here by permission. The original post can be found here. In the past week … read more
By Tonie Auer DFW Chapter President Our industry is hurting, and I’m not talking about media and journalism alone, but also B2B publishing. Two of my dear friends and former editors were laid off just a few weeks … read more
by Erin Erickson,Chicago Chapter Vice President I recently wrote the following column for the website I work for, FoodProcessing.com. I receive a lot of questions about what my job is like, so I thought I’d take to the … read more
By Thomas R. Temin How do you balance the experience of web site visitors with the need to drive revenue? Judging from visits to a number of B2B sites lately, it seems as if in at least half … read more
