Sam Zell is the devil. Sam Zell is a savior. Those are the two polarized reactions I always get when I broach the subject of the diminutive bedeviled one from Chicagoland to my journo friends. Well actually, truth … read more
As the editor of a business-to-business publication, I rely on outside contributors to keep our pages stocked with insightful content – content that’s especially relevant to our readers because it was written by somebody in the same position … read more
Web Video Editing: When to Use It, How to Do It A Step-by-Step Walk-Through for B2B Editors WHEN: Wed., Sept. 29, 2010, 9 a.m. to 12:15 p.m. (Coffee, juice and pastries provided.) WHERE: First Third Bldg., 600 Superior … read more
400. Four hundred. FOUR HUNDRED! This is how many times my blog post, “ ‘CFA credential implies a standard of care not always upheld,’ says Forbes opinion piece”, was shared, according to the ShareThis widget on my blog. … read more
by Howard Rauch, President, Editorial Solutions, Inc. What is the key mission of today’s B2B editors? Obviously, the current emphasis on digital editing expertise is overwhelming. We are caught up in the excitement of delivering content to our … read more
The Chicago Chapter of ASBPE will be hosting an All-Day Workshop on October 1. The workshop will focus on how editors can position themselves to be more marketable in their careers. Marketing Yourself (The Editor/Journalist as Entrepreneur)Learn how … read more
There are as many ways to write a B2B blog as there are market niches, micro-niches, and nano-micro-niches (you know, the people who live and die producing all-organic swine feed, or Muzak versions of Beatles tunes). These people … read more
Although our target (Z Squared Media) as a media company is corporate marketers, I get the opportunity to talk with publishers on a consistent basis. There is one constant that I find with publishers, no matter the size … read more
