Sara Zailskas, a content strategist for Realtor.org, the website for the National Association of Realtors, asks questions editors should consider before they pursue a career as a content strategist. Those who do, Sara says, may find a more lucrative and stable career than … read more
If you’re on the fence about registering for the 2011 ASBPE conference, let me tempt you with one of our best kept secrets: we’ll be offering personalized consultation. This year’s conference includes several roundtable sessions that aren’t your … read more
Howard Rauch, ASBPE judge and president of Editorial Solutions, Inc., explains why publishers need to match their enthusiasm to publish a daily e-newsletter with an investment in resources to ensure they are producing a quality product. B2B’s plunge … read more
Jennifer Morrell editor of Masonry, the official publication of the Mason Contractors Association of America, reignited her passion for journalism again by embracing the “new normal.” This means writing for print as well as online and making full … read more
