In its nearly 40 year existence, ASBPE has been well known for its Azbee award program and positions on editorial ethics and editorial quality. The association started out as the professional association for full-time and freelance editors and writers employed in the business, trade, and specialty press; however, as time as gone by it has become more evident to our members that we are more than magazine writers. Our membership is made up of freelance writers, online editors, community managers, art directors, designers and more.

The association is making a shift to embrace all of those who contribute to the B2B content landscape. At a Fall board meeting, the National Board of Directors made the decision to adopt ASBPE as our official association name. No longer thought of as solely editors or working on publications, the name change ushers in a breadth of new opportunities for our members.

Because we’ll be known as ASBPE going forward, we believe it’s important to have a tagline that best represents who our membership represents and what we do. Below you will find several options you can vote on. The winning tagline will be adopted as the official tagline of ASBPE. Be sure to vote early. The polls close on February 1, 2012.